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Amazon Can Make an Author Weep



On my desk is a New Yorker cartoon depicting a book-infested office. “We’d like to publish it,” a smiling editor is telling an author, “do nothing to promote it, and watch it disappear from the shelves in less than a month.”

 

Happily, that has not been my experience with The Late, Lamented Molly Marx, my novel out on May 19. The book’s sales have been perky, I’ve learned, especially--and explicably-- (is it the bagel references?) in Germany. I’ve especially loved my readings, where a bold inner-Sally shows up for an hour before she slinks back into her introverted writer shell. I also cherish emails from friends who say “Love your book.” Sweet.

 

This would suggest there’s little angst associated with publishing. Au contraire, my curious friends. I wouldn’t recommend this emotional circus to anyone whose skin is thinner than your average mama rhino.

 

It’s Amazon.com that’s the killer. Every author is sternly instructed not to check the site and every author ignores this warning, logging on at least seventeen times a day. Wow, I’m 787 on Kindle, my book’s gonna be a bestseller.  You start surfing the net for a villa to rent—maybe buy!--on the Mediterranean. Hot dann, I’ve sunk to 3042, you discover a mere 55 minutes later. Your ego crashes.

 

Amazon reviews are even more rattling. As I write this I have 60, overwhelmingly four- and five-star, filled with head-swelling remarks like the one from Shirleen of Dayton who said she “can’t wait for my third book” and Amy from North Fond du Lac who found the voice “lovely and witty.” It’s the less enthusiastic exceptions, flung from women who sound suspiciously like the mean girls in junior high. that make an author weep.

 

So I’d like to give a shout-out to D. (what’s wrong, lady, ‘fraid to admit your real name?) Sommerfeld from Missoula, who gave me only three stars and kvetched that the novel had “witty prose overshadowed by a puzzlingly uneven tone.” I see from your profile that you like reality TV and movie star biographies, and that you also reviewed a vest you said was “made heavier women look bloated.” I want to thank you for giving me two more stars than you did Jodi Picoult, one of the most prodigious and successful writers publishing in America. You called her new book  “cheesy.”

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07.15.2009
jane adams
When I started writing books there was no amazon, and reviews trickled in slowly via a clipping service. Now, with a google alert and amazon's reader reviews, some days are better (or worse) than others. So far all 4 reviewers have given me 5 stars for SUGAR TIME, my new novel, but I'm always hoping for more. Mostly I've published self-help books (www.janeadams.com), and the comments from readers tend to be very personal and come out of their own experience with the subject; often I've had letters from peopl who just wanted to thank me for making them realize they weren't alone with their problem (When Our Grown Kids Disappoint Us, Sex and the Single Parent, etc.) I hope SUGAR TIME, which deals with issues familiar to any woman over 50, has the same effect - and also makes makes them laugh - because as Sugar says, if you can laugh, you might as well be dead already. www.sugartimethenovel.com
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