The Oscar winner replaced model Karen Elson for the brand’s fall 2011 campaign. She told WWD, “They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes. I'm obviously not a model.”
Talk about a perfect match: the actress’ kooky red-carpet style (seen here in mismatched shoes at the 2011 Golden Globes) fits right in with the designer’s off-the-wall photo shoots. (In one ad, Bonham-Carter’s face is dotted with chicken pox like circles as she sticks out her tongue)
The actress was named global ambassador of the brand this past spring. “I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand,” Paltrow told WWD. “I’ll never forget getting my first Coach bag.”
Eddie Nunns, Vice President of Neiman Marcus Brand Creative, said the actress was a shoe-in for the campaign because she "possesses not only the pedigree and glamour of old Hollywood, but also the confidence and spirit of the modern-day woman—much like Neiman Marcus itself.”
So nice, they asked her twice. After a successful spring campaign, the luxury knitwear brand (famous for creating the argyle pattern) tapped their fellow Scot to represent the 2011 fall/winter line, as well.
Howard had his to say about the brand, “The Kate Spade offer came up and I kind of lost my mind. There's something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas... since I was 15 or 16.” The pregnant actress was recently spotted shooting the fall campaign in New York City.