Boomers Dis the ‘Senior’ Discount

Marketers work around the term “senior” when appealing to the boomer generation

by Lesley Kennedy • MORE.com Reporter

Who you callin’ “senior”?

Sure, baby boomers are happy to cash in on a discount here and there, but they say “seniors” are their parents, and “seniors” are old, Time magazine notes. Baby boomers? Not old.

So what are businesses doing to avoid offending the coveted age group? Well, “senior discount” is a phrase to avoid, according to the magazine, and is often swapped for the less offensive AARP “member benefits.”

What do you think? Do you balk at being called a “senior”? Or is a discount a discount no matter what name you put on it? Leave a comment below!

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