All-New Beauty Breakthroughs

Soothe sensitive teeth, fatten lashes fast, stop sagging skin and more with these innovators.
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Every few years, the cosmetics world takes a technological leap forward (think: at-home hair color, teeth-whitening strips,quick-dry polish). But this season we hit the innovation jackpot: When it comes to skin, nails and lashes, things have never looked better.
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Sally Hansen Complete Manicure

This product takes the term all-in-one to extremes. In a single bottle, you get a base coat, growth treatment, nail strengthener, color and shiny topcoat. Also included: a wide, extra-flat brush that makes application considerably easier. The collection includes 42 shades. Click on to discover our favorites. $7; drugstores
Todd Huffman

Sally Hansen Complete Manicure in Gray by Gray

Feeling adventurous? This blue-gray shade adds a pop of color without looking Smurf-ish. $7; ulta.com
Ulta

Sally Hansen Complete Manicure in Gilt-y Pleasure

The perfect gold polish- not too yellowy or sparkly. $7; ulta.com
Ulta

Sally Hansen Complete Manicure in Nude Now

The essential nude polish. $7; ulta.com
Ulta.com

Crest Pro-Health Sensitive Shield Toothpaste

Approximately half of women over 40 complain of tooth sensitivity. Until now, toothpastes that contained numbing agents were the best option for brushing your teeth without pain. But Crest’s new Pro-Health Sensitive Shield Toothpaste ($3; drugstores) gets to the root of the problem. Rather than just anesthetizing nerves, the Pro-Health toothpaste fills in thin spots or holes in the dentin, preventing external triggers like cold water from reaching the nerves. Even better, this shield stays on teeth after you’ve brushed, diminishing sensitivity all day-and allowing you to sip a Star-bucks without wincing.
Todd Huffman

L’Oréal Paris’s Concentrated Lash Boosting Serum

This serum uses plant extracts, an amino acid and Pro-Vitamin B5 to encourage healthier lash growth, and according to clinical tests it actually works: Testers reported lusher lashes in about a month. $15; drugstores
Todd Huffman

Maybelline’s new XXL Pro 24-Hour Bold Mascara

If you’re a waterproof mascara aficionado, you know that in order to avoid raccoon eyes you often has to sacrifice volume (adding the waterproofing ingredient to a thickening formula is apparently a chemistry nightmare). Well, no longer. This new product has a traditional volumizing mascara at one end and a waterproof sealant at the other. Because the two formulas are kept separate until you apply them, incompatible chemistry is no longer an issue. Va-va-voom. $10; drugstores
Todd Huffman

Neutrogena Spectrum + Sunscreen

Dermatologists have long recommended antioxidant serums (containing free radical fighters like vitamins C and E, green tea, idebenone, coffeeberry, etc.) to further protect your skin and slow down the aging process. While some of us listened, many of you didn’t-either because applying yet another product in the morning seemed like too much effort or because the price tag created a barrier. Neutrogena’s affordable new Spectrum+ line (which has SPF 55, 70 and 100, all $12; drugstores) solves the too-many-products problem by blending sunscreen with antioxidants that have been shown to reduce free radical damage by up to 70 percent.
Todd Huffman

RoC Brilliance, Neutrogena Clinical and Aveeno Ageless Vitality Anti-Sagging Skincare

Three new skin care lines from Johnson & Johnson-RoC Brilliance, Neutrogena Clinical and Aveeno Ageless Vitality-all stimulate electrical currents in your body, jump-starting production of firming collagen and elastin in your skin. The result? Your complexion will look plumper and tighter within a matter of days. $25-50 at drugstores; product lines include daytime moisturizers, eye products and night creams. 

Todd Huffman

Neutrogena Clinical Eye Lift Contouring Treatment

This two-piece kit includes a gel serum and eye activating cream uses new technology to reduce puffiness and smooth the appearance of fine lines around the eyes. $40; drugstores
Drugstore.com

RoC Brilliance NIght Recharging Moisturizer

The E-Pulse micro-current technology in the night activating serum and recharging cream helps to soften, firm and reduce the appearance of fine lines. $49; drugstores
Drugstore.com

Aveeno Active Naturals Elasticity Recharging Serum Day with SPF 30

Fights sun damage, brown spots and firms with the combination of rejuvenating day moisturizer and biomineral concentrate. $42; drugstores.

Drugstore.com

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