Little Known Age-Defyers

Allow us to introduce you to eight brands you don’t know yet…but should

by Nikki Ostasiewski { View Profile }

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W3LL People Cosmetics

W3LL was created by a trio that included a former NARS executive, a cosmetic dermatologist and a self-proclaimed tree-hugger. Utilitarian chic at its best! This multi-use stick packs antioxidants for smoothing power and gorgeously pigmented color. Comes in 8 colors and can be used on eyes, cheeks and lips. $33; Click to purchase

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W3LL People Cosmetics

Love & Toast Honey Coconut Hand Cream

Love & Toast is the lesser known creation of beauty entrepreneur Margot Elena (she’s also the mastermind behind cult favorites Tokyo Milk & Lollia), Our favorite: the ultra-rich hand creams. Packed with shea butter plus avocado and sunflower oils, the lotion is luxuriously moisturizing and smells delicious. As a bonus, a portion of every purchase goes toward the children’s charity Girls Inc. $10; Click to purchase

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Beauty Habit

Rodin Olio Lusso Face Oil

Created by longtime fashion stylist (and former dry skin sufferer) Linda Rodin, this luxe face oil has a devoted following among makeup artists and models. Insiders claim the serum, (which is used in place of moisturizer) has transformed their complexions. The formula is simple: Eleven potent oils calm, hydrate and invigorate your complexion. $135; Click to purchase

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Ajne Rare & Precious Perfume

Former jewelry designer Jane Hendler combines her love of design and organic ingredients in Ajne. The company blends scents with sustainably harvested ingredients, including lavender from Hendler’s own farm in Carmel, California. We love: Citron Regenerez (Liquid Sunshine) a light citrus scent and Vanille (a favorite of Debra Messing and Kate Walsh.) $55; Click to purchase

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Ajne

Uptown Soap Co.

Made in Harlem, NY, these charming, handcrafted soaps make the perfect gift for even the pickiest pal. And they’re guilt-free for the giver too, thanks to a paraben/dye/sulfate free formula and 100 percent PCW recycled paper packaging. Shown: Vanilla & Violet 2-Sided Scent Soaps- a candy-like combination ($48 for four packages; uptownsoap.com) Another favorite: Black Honey Liquid Hand Soap ($18; uptownsoap.com) Click to purchase

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Uptown Soap

Marie Veronique Organics Moisturizing Face Screen Plus SPF 30

Voted one of the top ten sunscreen/moisturizers by the Environmental Working Group, this all-natural face product keeps you covered without chalkiness or an unpleasant "sunscreen-y" smell. And the brains behind the beauty? Marie Veronique, a former chemistry teacher with a penchant for natural beauty products founded the company with her daughter, a physics professor at Canada’s McGill University. Their goal: to integrate science and nature into simple products. $45; Click to purchase

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Marie Veronique

Clark’s Botanicals Lip Tint in Madge Mauve

After experiencing a devastating spinal cord injury in 2002, former beauty editor Francesco Clark lost his ability to sweat. So he and his father Harold Clarke, MD, began making botanical-based products to soothe his inflamed skin. The skincare products took off among friends-and today, the line has grown to include these perfectly pigmented balms. Shown: Madge Mauve named after Madonna who gave Francesco an encouraging call after his injury. A portion of all sales go to the Christopher Reeve Foundation. $19; Click to purchase

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Clark's Botanicals

Omorovicza Thermal Cleansing Balm

The company Omorovicza was born out of a romance. American diplomat Margaret Dickerson met aristocrat Stephen Omorovicza in Budapest while serving as chief of staff for the US ambassador to Hungary. The two spent their courtship visiting the old thermal baths of Hungary. After marrying, they created a skincare company based on the healing mineral waters of the ancient spas. A bestseller:: the Thermal Cleansing Balm. Formulated with Hungarian Moor mud, sweet almond oil and orange blossom, this thick black balm clears congested skin, leaving it a softer, smoother and more radiant. $102; Click to purchase NEXT: This is What 40+ Looks Like