This is What 54 Looks Like

Claudia Poccia, CEO of Gurwitch Products, says she never tires of seeing the magic of a makeover

As told to Nikki Ostasiewski
Claudia Poccia image
Photograph: Ari Michelson

On working her way up
“I took a job behind a cosmetic counter in college and became hooked on the beauty industry when I saw firsthand the confidence-boosting power of a makeover. Today I run a luxury cosmetics and skin-care business [best known for its Laura Mercier Cosmetics and RéVive brands]. Empowering someone to recognize her beauty—that just never gets old.”

On the cause that drives her
“My proudest career moment was creating the Laura Mercier Ovarian Cancer Fund. I lost my younger sister to the disease when she was 39. Our work has channeled my grief and sadness into a positive purpose: raising significant money for research and awareness.”

On sole searching
“When I’m stressed, nothing beats a trip to the Bergdorf Goodman shoe department. Whether you’re coping with a bad day at work or battling a few extra pounds, a new pair of shoes can always cheer you up.” 

Next: This Is What 50+ Looks Like

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First published in the November 2013 issue

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