Drybar Buttercup Blow Dryer, $190
1 / 31
What It Is: This tool is a precision hair dryer designed for use by stylists at Drybar salons. Buttercup has an extremely powerful motor to produce professional blowouts in the comfort of your own home. This blow dry gets the job done fast, efficiently and leaves the hair visibly smooth and frizz-free.
Why You Should Try It: I have relatively thick, long hair so I bought a $50 blow dryer from Ulta because it "claimed" to be better than other hair dryers. I was still taking me about 20 minutes to completely dry my hair and that was very frustrating. No one wants to stand there blowing heat onto themselves for that long. Luckily I found the solution—Buttercup! This blow dryer is worth EVERY penny. I was shocked at how fast it dried my hair and the fact that I didn't feel like it produced an excessive amount of heat to do so. It dried my hair in less than 10 minutes—that's half the time it was taking—because of its sheer power and preciseness. It left my hair with more volume, silkier strands and feeling fresher than it ever has. I 100 percent recommend this to anyone and everyone. —Katelyn Herlein, e-commerce editor
Redken Fashion Waves 07 Sea Salt Spray, $19
2 / 31
What It Is: Redken released a texturizing sea spray that is medium hold. Create sexy beach waves with just a few spritz on damp hair and let air dry.
Why You Should Try It: I'm basically obsessed with this texturizing sea salt spray. I wasn't sure what to expect at first, but now it is a must for me in the morning. It brings out the natural wave in my hair on lazy days, and it looks super fun and beachy when I use it with my curling iron. I will definitely keep using this. —Hilary Abrahamson, editorial intern
Shu Uemura Texture Wave Dry Finishing Spray, $38
3 / 31
What Is It: This is a dry finishing spray that provides your hair with long-lasting, buildable texture. Finish off your look with a spray that increases volume, thickens fine hair and leaves your tresses soft and moveable.
Why You Should Try It: I really liked this product and its fresh smell. It's a bit of a splurge but a little goes a long way. This is must-needed in the summertime to create effortless beach waves, tousled perfection, or add texture to a braid. It also helped tame my curls and keep them intact against the high humidity. I would recommend a shine spray, like Shu Uemura Detail Master, with this product if you have clean hair because it can leave it a little matte. If your hair is day old, it doubles as a dry shampoo to help soak up the unwanted oil. —Katelyn Herlein, e-commerce editor
Kerastase Densifique Masque Densité, $62.50
4 / 31
What It Is: The Kerastase Densifique Masque Densité is a treatment that’s lightweight and works to add shine and make hair more manageable. You apply this product when hair is wet and leave it in for five to 10 minutes for maximized benefits. This mask is sold at select salons or the company website and is recommended for daily use.
Why You Should Try It: Although it can be used daily, I prefer to treat my hair with this product once or twice a week because I find it too pricey to use more often. Since I’ve started using this hair mask, I have definitely noticed a difference – even if I only apply it once a week – as my hair is easier to comb through when wet and is more luscious when styled (plus it smells amazing). —Jessi Wilson, editorial intern
Umberto Blow Dry Lotion, $9.99
5 / 31
What It Is: The Umberto Blow Dry Lotion is designed to protect hair against heat damage, speed up blow drying time and allow hair to style easily. It’s paraben-free and contains Vitamin F to moisturize damaged locks. You can buy this product from Target for around $10.
Why You Should Try It: I love the way this blow dry lotion smells and it gives me piece of mind knowing it is preventing heat damage from my blow dryer. After using this product and blow drying, my hair feels soft and seems easier to style than if I didn’t use any products in my hair. My only complaint is I wish the nozzle had some way to control the amount of product that comes out, but that’s definitely not a deal-breaker. —Jessi Wilson, editorial intern
Lush Roots Hair Treatment, $19.95
6 / 31
Why You Should Try It:
Sultra Bombshell 1-Inch Curling Iron, $130
7 / 31
What It Is: The Bombshell is a clip-less curling wand by professional hair brand Sultra that uses ThermaTru Ceramic Technology to protect your hair while styling at a constant 380 degrees. The wands come in four sizes: ¾-inch, 1-inch, 1.5-inch, and a tapered barrel.
Why You Should Try It: I’ve tried myriad curling wands and irons, and this is by far my favorite. The lightweight rod heats up super fast and maintains temperature throughout the styling process, but left my hair soft and smooth. The 1-inch barrel was the perfect size for creating messy, tousled curls that lasted all day and even gave me perfect second-day texture (with a few touchups, mind you). Bonus: It comes with a safety glove to protect your hand from the heat—no more burns! –Abby Gilman, staff writer
Kérastase Baume Double Je, $37
8 / 31
What It Is: This defining balm is part of the new Kérastase couture styling line. As a half paste/half cream product, Baume Double Je lets you add flexible volume and texture without making hair sticky.
Why You Should Try It: I’ve had a pixie haircut for a few years now and have trouble finding a styling product I’ll buy more than once. My hair is thick and grows quickly, which can make a gel or balm my best friend or my worst enemy. I love that Kérastase Baume Double Je creates different shapes and styles without adding weight. As someone who plays with my hair throughout the day, it was lovely to use a product that wouldn’t leave my hands feeling sticky after a quick midday restyle. The only downside is the initial scent, reminiscent of a department store’s perfume counters. Thankfully, it faded after a few minutes. – Sarah Sager, contributing writer
Kerastase VIP Volume in Powder, $37
9 / 31
What It Is: Kerastase VIP Volume in Powder is a spray powder that creates texture and a backcombing effect in your hair. This product gives volume and body to flat, lifeless locks.
Why You Should Try It: I tried Kerastase VIP Volume in Powder one morning after sleeping on wet hair. My hair was quite messy, completely flat and very lifeless. After using it, I’m 100 percent sold! I’m super excited about this product because it’s the first spray-in powder I’ve ever used that doesn’t leave any sort of residue after it’s applied. It instantly lifted and amplified my roots for soft, voluminous locks. —Katelyn Herlein, e-commerce editor
Redken Color Rebel Hair Makeup, $24
10 / 31
What It Is: Redken Color Rebel Hair Makeup is a temporary hair color available in five statement-making shades. Its water-based ink is easy to apply and coats hair with highly pigmented dye. The color is buildable so you can achieve a multitude of looks and it washes out in an average of two shampoos—great for commitment-phobes.
Why You Should Try It: Celebs like Demi Lovato and Kylie Jenner have us lusting for bold hair colors, but the upkeep is daunting. This temporary hair color has a sponge tip applicator and quick-dry formula for easy application. I streaked “Punked up Pink” onto my blonde locks and was impressed by the bold pigment. The color didn’t bleed or transfer to my hands or clothing, but it did linger in my hair for over a week. The faded pink tresses didn’t bother me, but it’s something to consider before you try these out. —Leah Walters, art intern
Kerastase K Laque Noire Hairspray, $32
11 / 31
What It Is: Kerastase K Laque Noire Hairspray is an extreme hold hairspray. It’s ideal for controlled volume or very structured styles. This formula guarantees shine, and provides a powerful anti-humidity shield.
Why You Should Try It: I am such a fan of this product. First and foremost I love a product that smells good and this scent is addicting. Extreme hold hairspray can make me a little nervous because it can get thick and heavy on your hair but that wasn't the case here. I applied it to my curled locks and it was the perfect balance of all-day hold and movability. It’s a tad bit expensive but completely worth the price. —Katelyn Herlein, e-commerce editor
Pureology Curl Complete System, $26-$64
12 / 31
What It Is: Pureology Curl Complete System tames and revives color-treated waves and curls of all types. Formulas feature coconut oil for lightweight moisture and the exclusive AntiFade Complex for color retention. The products also define curls, enhance color, and boast 72 hours of frizz control.
Why You Should Try It: The full line includes six different styling products so there is a solution for every hair situation. I particularly liked the shampoo and moisture melt masque. The gentle, low-lather shampoo left my hair feeling clean, but not stripped of moisture like other sulfate-free products I’ve tried. For a treat, try the masque twice a week instead of conditioner. It quenched my dry curls and made them shinier and bouncier.—Leah Walters, art intern
Kerastase Powder Bluff Dry Shampoo, $37
13 / 31
What It Is: Kerastase Powder Bluff Dry Shampoo is a texturizing dry shampoo in an aerosol spray powder formula. It can be used as a texturizing spray to infuse hair with soft body without leaving white residue. It absorbs oil while protecting against frizz and humidity.
Why You Should Try It: My hair is relatively thick and coarse, so I’m able to wait a few days between washes. I’m not particularly fond of the effect shampooing has on my hair—super dry, poofy, texture-less—so dry shampoo became a fast friend when the first bottles hit the shelves. I’ve tried my fair share with little success. Enter Kerastase Powder Bluff. This dry shampoo worked wonders for my slightly dirty hair. The formula went on easily to soak up the excess grease without leaving residue behind. I applied it in the morning and my hair looked, smelled, and felt fresh all day long. –Abby Gilman, staff writer
L'Oreal Mythic Oil Shampoo & Conditioner, $28 each
14 / 31
What It Is: The L'Oreal Mythic Oil line includes this nourishing shampoo and conditioner set made from a blend of Argan and Safflower oils to leave hair with a vibrant shine. Golden micro particles reflect light and add to the radiant shine.
Why You Should Try It: I’ve always been skeptical of beauty products that promise to completely healthify and revamp with exotic oils and/or gold, so I read the reviews of this new line from L’Oréal with more than a little disbelief. Consider me a convert, a believer in the mythical qualities of oils and gold. After one wash with the shampoo and conditioner, my hair was noticeably brighter. It took more product than usual to fully lather and condition my hair, and I’ll admit I followed up with a leave-in conditioner due to a bit of dryness, but overall I would recommend this product. My hair has been through hell as of late—bleached to white blonde, colored purple, subjected to an at-home ombrè—and this line gave it a new life I didn’t know was possible. –Abby Gilman, staff writer
Aveda Damage Remedy, $35
15 / 31
What It Is: Aveda Damage Remedy is an intense weekly treatment that helps repair damaged hair using plant oils and quinoa protein. This product promises to restore the health, silkiness and shine of your hair.
Why You Should Try It: I always like using Aveda products because I they are pure and natural and I don't have to worry about what I’m putting in my hair. Aveda Damage Remedy is now one of my favorite hair treatments. In less than 5 minutes my hair was noticeably silkier and touchily softer. My ends felt healthier and my curls bounced with shine after styling. The cream treatment felt a bit heavy when I applied it, but it washed out nicely and left no residue. I definitely recommend this product to every girl. —Katelyn Herlein, e-commerce editor
Pureology Hydrate Hydra Whip, $50
16 / 31
What It Is: Pureology Hydrate Hydra Whip is a deeply moisturizing hair mask that hydrates and restores suppleness while keeping your color vibrant. Combines nourishing avocado, shea, jojoba and mango butters, plus peppermint, sage and rosemary plant extracts for a natural formula that adds shine.
Why You Should Try It: This product gets raving reviews across the beauty-site board, and for good reason. I have wreaked havoc on my hair—at-home bleach jobs, color jobs, waiting too long between haircuts—and the Pureology Hydrate Hydra Whip worked wonders to replenish shine and smoothness to my locks. I’ve long been a fan of Pureology—the hydrate conditioner is my fave—so I had high expectations going in, and, luckily, I wasn’t let down. I applied this mask to wet hair after shampooing, let it sit for 15 minutes, and thoroughly rinsed it out. One application was enough to keep my hair healthy for a week. –Abby Gilman, staff writer
Loma Fortifying Repairative Tonic, $16.99
17 / 31
What It Is: A repairing tonic infused with creatine and keratin to strengthen and add shine to damaged hair. The product uses cranberry and pear aromatherapy to give hair a refreshing scent.
Why You Should Try It: This product promises a lot: instant strength, color protection, shine, extension of color, protection against breakage, replacement of proteins. I used a pump of this product on clean, dry hair, working it through my ends. Though I can’t vouch for every claim, this product did make my hair noticeably shiner, silkier, smoother, and all around a lot healthier. I typically use an Argan oil on my ends, a leave-in conditioner all over, and follow up with a dry remedy throughout. I used this tonic alone, and it truly does it all. I would highly recommend this product as a finishing touch for every girl. –Abby Gilman, staff writer
Toni & Guy by Marchesa: Shampoo & Conditioner for Damaged Hair, $12.99–$14.99 each
18 / 31
What It Is: A collaboration between fashion powerhouse Marchesa and hair care megabrand Toni & Guy. The shampoo and conditioner cleanse and leave hair feeling more nourished and revitalized. Sold at Boots.
Why You Should Try It: As previously noted, my hair has been through hell (coloring, bleaching, etc., remember?). I’ve always had frizzy, poufy hair and shampooing only seems to make it worse. I avoid shampooing like the plague because I know the next-day hair will be impossible to style. TBH, I’m not completely sold on this shampoo. While it does have a delicious smell—though it may be a bit strong—it didn’t work wonders on my hair. In fact, it was rather ordinary. The conditioner, however, left my hair feeling silky and smooth with little frizz and lots of shine. Overall, the product was okay, but I won't be rushing to switch out my cleansing products, regardless of the smart and pretty packaging. –Abby Gilman, staff writer
Aveda Be Curly Curl Controller, $22
19 / 31
What It Is: The Aveda Be Curly Curl Controller is a triple threat—it tames frizz, controls volume, and lengthens and loosens curls. The serum is made from all natural ingredients including organic babassu, which is the secret to relaxing and controlling even the tightest ringlets. Use it with other products from Aveda’s Be Curly system, or on its own to enhance your natural texture.
Why You Should Try It: Curly hair products can be gimmicky, but this curl controller actually delivers. My locks are unpredictable, so I was surprised when this product gave me more uniform, defined curls that lasted through the day. It’s lightweight so my hair had lots of volume and bounce, reason enough to give Curl Controller a try. –Leah Walters, design intern
Schwarzkopf Gold Shimmer Treatment, $18
20 / 31
What It Is: Schwarzkopf Professional BC Bonacure Oil Miracle Gold Shimmer Treatment uses argan and bonacure oil to deeply recharge and nourish the hair from within the fiber. The treatment combines the indulgent care of precious oils with a luxurious appearance and rich texture; and it's infused with finely milled glimmer particles that add shine to hair.
Why You Should Try It: If you’ve ever done anything to your hair—from heat styling to dyeing to simply going outside—it probably needs a little TLC. I love giving my hair masks and treatments, but I often can’t commit to leaving them on for 15 or 20 minutes. That's why I totally recommend this product, the easy-to-use treatment from Schwarzkopf only needs to stay on hair for 5 minutes. Wash hair and towel dry, then apply the treatment. It rinses out easily and leaves hair glossy and healthy-feeling. My hair was shimmery and full of life after using it, and it didn’t tack on a lot of extra time to my normal routine. –Morgan DeBoest, editorial intern
Kerastase Carre Lissant Smoothing Sheets, $28.50
21 / 31
What It Is: The Carré Lissant smoothing sheets are a limited edition hair smoother from Kerastase. Each sheet is formulated with advanced static-control technology to take hair from frizzy to smooth while adding shine and taming flyaways. Each package comes with 50 sheets.
Why You Should Try It: The Kerastase limited edition hair smoothing sheets are basically glorified dryer sheets, but they seriously work. Inspired by the age-old trick, Carré Lissant combines static-control technology with oils to leave hair frizz-free and with a healthy shine. I was skeptical at first, but have found myself grabbing for the sheets on dull hair days. Now I can’t leave my apartment without them. They’re perfect for a quick touch-up when you’re on the go, plus the package is pretty enough to warrant a what’s-in-my-bag Insta. –Abby Gilman, staff writer
Twistband Hair Ties, $5
22 / 31
What It Is: Twistband hair ties are ponytail holders made of a stretchy elastic trim. These ponytail bands stretch to hold your hairstyle but are slim and sleek enough to wear on your wrist when they’re not in use. Twistbands are available in a variety of colors, patterns and fabrics to complement any personality.
Why You Should Try It: I love Twistband ponytail holders for a few reasons. I’ve always had a problem with hair ties leaving creases in my hair but Twsitbands don’t. They’re slim and comfortably on my wrist and I love the variety of colors. I have pretty thick hair and they are perfect for a firm hold. You have to try these! —Katelyn Herlein, e-commerce editor
Serge Normant Meta Lush Volumizer, $23
23 / 31
What It Is: The Meta Lush Volumizer from Serge Normant is a volumizing spray for wet hair made of natural botanicals, proteins, and vitamins. It also has UV absorbers to protect hair and preserve hair color.
Why You Should Try It: Even if you have thick hair like I do, it’s important to think about your roots. I used this spray before blowing my hair out with a round brush and before just letting my naturally wavy hair air dry, and it worked like a charm both times. I never want to have “triangle hair”—when the bottom of hair is thicker than it is at the roots. This spray gave me extra lift at the top, right where I need it. Plus, it smells amazing. –Morgan DeBoest, editorial intern
Restorsea Revitalizing Scalp Treatment, $150
24 / 31
What It Is: A light mist you spray on your scalp to clear dead skin from the hair follicle, allowing your hair to grow easier. This product is hypoallergenic, won’t clog pores and can be used on sensitive skin.
Why You Should Try It: I naturally have a dry scalp, so I was excited to try the Restorsea Revitalizing Scalp Treatment. I’ve been using it regularly on my dry hair before bed and love that my scalp has been less flakey since using this product. It also works to make my hair grow faster because it stimulates my scalp. – Jessi Wilson, editorial intern
Davines Nounou Shampoo, Conditioner, and Hair Mask, $85
25 / 31
What It Is: Davines Nounou Shampoo, Conditioner, and Hair Mask are formulated with Fiaschetto Tomato from Guaceto, which has a strong nourishing power and an antioxidant action. They also contain a mixture of mild surfactants, included to clean the hair without making it heavy.
Why You Should Try It: Honestly, I was a little wary of any hair products containing tomato. But this stuff is totally worth it. My hair was shinier, softer, and generally had a healthier appearance after just one wash. I used them in order—washed with shampoo, applied the conditioner, and after those were both rinsed out, I put on the hair mask. That should be left on for 5 to 10 minutes (so shave your legs and sing in the shower during that time). Make sure to rinse out fully! Definitely worth a try if your hair has been dyed, chemically treated, or is generally stressed out. —Morgan DeBoest, editorial assistant
Redken Frizz Dismiss Haircare, $18.50-35
26 / 31
What it is: Frizz Dismiss is a complete system designed to provide precise frizz protection based on hair type and humidity. Redken developed seven products including shampoo, conditioner, styling products, and fly-away touch-up sheets, so there’s a frizz-fighting combination for just about everyone.
Why you should try it: Redken actually came up with the FPF (frizz protection factor) scale to help determine which products to use on any given day. It’s a little cheesy, but it’s helpful. On more humid days, I know to reach for a higher FPF product, but I can get away with lighter products on drier days. I use the shampoo and conditioner in conjunction with the styling products, but my favorite product is the intense smoothing mask. I use it whenever my dry, curly locks need a pick-me-up. The line smells great and the shampoo is sulfate-free—a must for girls whose hair needs gentle TLC. —Leah Walters, design intern
Wella LuxeOil Keratin Restore Mask, $22
27 / 31
What It Is: Wella LuxeOil Keratin Restore Mask is an reconstructive hair treatment that helps to improve your hair health and texture. This product is infused with oils and a special combination of light polymers to create lust-worthy hair. Apply it to towel-dried hair; leave on for 5 minutes and rinse.
Why You Should Try It: I’ve tried a lot of hair masks and, for the price, this has been one of my favorites. If you have high expectations of your beauty products and like to see results after just one use, this hair mask is for you. I left this mask on for about 8-10 minutes, which is about double what the directions say—I always leave things on longer. It left my hair feeling so soft and moisturized. I could comb right through my color-treated blonde locks with ease. My fiancé even commented how soft and shiny my hair was. I totally recommend this product for anyone with dry, dull hair to bring it back to life. —Katelyn Herlein, e-commerce editor
Kevin Murphy Color Bug, $25
28 / 31
What it is: The Color Bug from Kevin Murphy is a high-definition temporary hair color. It's formulated like chalk—they call it hair shadow—and it comes in an easy-to-grip applicator for minimal mess. To apply, prime your pre-styled hair with a product of your choice (like a texture spray). This step gives the color something to hold onto and helps it wash out easily the next day by creating a barrier between your hair and the powder. Then simply swipe your choice color onto sections of your hair. The more shadow you add, the more vivid the result.
Why you should try it: Using a Color Bug is as easy as applying makeup and washes out with a shampoo or two. If you want bold color without the commitment, it’s an awesome option. Unlike some hair color, it’s super pigmented so it looks vibrant even on dark hair. You'll get several uses out of one Bug and with six different color options, you’ll be able to switch up your look all festival season. Check the Kevin Murphy website for availability in salons near you. —Leah Walters, design intern
Serge Normant Dream Big Instant Volumizing Shampoo and Conditioner, $25 each
29 / 31
What It Is: Serge Normant Dream Big Instant Volumizing Shampoo and Conditioner is a duo that promises to leave hair shiny and full of body. The sulfate-free shampoo and the gel-crème conditioner are both formulated with a plant-derived protein that volumizes and strengthens hair.
Why You Should Try It: I can definitely tell my hair has more body when I use this shampoo and conditioner. Like all sulfate-free shampoos, this one doesn’t lather and it won’t strip my hair of its natural oils. Plus, the gel-crème conditioner is lighter than others so it won't weigh strands down. This hair duo left my hair feeling soft and shiny without having an over-powering smell. —Jessi Wilson, editorial intern
Redken One United, $22
30 / 31
What It Is: Redken One United is an all-in-one hair treatment with 25 hair-improving benefits including manageability, protection, and silky, smooth shine.
Why You Should Try It: Unlike most treatments, this one is super lightweight, which works for all hair types. It detangled, added volume, diminished frizz, and left my hair feeling super soft and shiny. This product is a little pricey, but I think it’s worth the investment. –Katelyn Herlein, e-commerce editor
Hair La Vie, $39
31 / 31
What It Is: Hair La Vie is an all-natural vitamin that helps repair and stimulate your hair’s growth from the inside out. Hair La Vie promises to give you longer and fuller hair, faster than it’s ever grown before.
Why You Should Try It: This stuff is magic! After taking Hair La Vie for a few weeks I noticed my hair was growing faster than it ever had before. It was softer, stronger and a lot healthier looking. I couldn’t believe it. I love that this product is all natural and the capsules are even made out of vegetables. I would recommend this product to anyone who wants to improve his or her hair health. —Katelyn Herlein, e-commerce editor