Fatter Lashes in Four Weeks
By now you’ve probably heard of or even tried the lash-growth serum Latisse (or one of its nonprescription counterparts). These products have been shown to be quite effective and, for some women, worth ?every penny (as in 12,000 pennies, or $120).
But if your lash fallout isn’t ex-treme (or if you refuse to shell out that much cash to diminish it), L’Oréal Paris’s Concentrated Lash Boosting Serum ($15; drugstores) may be the answer. This serum uses plant extracts, an amino acid and Pro-Vitamin B5 to encourage healthier lash growth, and according to clinical tests it actually works: Testers reported lusher lashes in about a month.
If you want results now (and really, who doesn’t?), L’Oréal Paris is also introducing Double Extend Lash Boosting Mascara ($13; drugstores), a two-sided tube that, at one end, has an instant-thickening primer spiked with the lash-boosting serum and, at the other end, a volumizing mascara.
Bonus: While we’re on the topic of double-ended mascara and smart innovations, we also have to tout Maybelline’s new XXL Pro 24-Hour Bold Mascara ($10; drugstores). If you’re a waterproof mascara ?aficionado, you know that in order to avoid raccoon eyes, one often has to sacrifice volume (adding the waterproofing ingredient to a thickening formula is apparently a chemistry nightmare). Well, no longer. This new product has a traditional volumizing mascara at one end and a waterproof sealant at the other. Because the two formulas are kept separate until you apply them, incompatible chemistry is no longer an issue. Va-va-voom.