6 Fall Makeup Dos and Don'ts

The avant-garde makeup sauntering down the runway looks amazing—on models not yet old enough to drive. In real life, the trends can still look gorgeous; you just need to give them a reality tweak. Here, four makeup experts explain how

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Trend: Bright Blush


Runway Examples: Versace (shown) Ralph Lauren, Oscar de la Renta, Prada, Marc Jacobs

DON’T: Go overboard on this trend lest you look like Bette Davis as Baby Jane

DO: Apply color liberally—then blend, blend. and blend some more.

First Look

How to Wear: Bright Blush

“The key to making this look good after 35 is to erase the edges,” says make-up artist Sonia Kashuk. So drag a clean kabuki brush (the squat, heavily bristled type) across your cheek after applying blush; this blurs the margins, softening the effect. You’ll know your job is done when color is confined primarily to the apples of your cheeks. Choose a liquid or cream blush in rose or salmon, because “these formulas are sheerer than powders and won’t settle into fine lines,” says Kashuk.


Try: EcoTools Kabuki Brush ($7; target.com) and Sonia Kashuk Sheer Liquid Tint Blush in Rose ($10; target.com).

Todd Huffman

Trend: Red Lipstick

Runway Examples: Ralph Lauren (Shown), DVF, Luca Luca, Hermes

DON’T: Swipe on a matte red—it's apt to bleed into fine lines and make your lips look dry.

DO: Apply a sheer moisturizing formula.

First Look

How to Wear: Red Lipstick

“A young girl steals her mom’s matte red lipstick to look 10 years older,” says makeup artist Trish McEvoy. “It will do the same for you today.” So how do you go red without aging yourself? In a word: moisture. A tinted red lip balm or hydrating scarlet lipstick will emphasize lips without highlighting wrinkles. To make your lipstick even easier to wear (read: sheerer and softer looking), apply a clear lip balm to your mouth before you put on the color.


Try: Estée Lauder Pure Color Sensuous Rouge Lip-Color in Cheating Heart ($28; esteelauder.com), which has a balm in the center of the lipstick bullet (see photo, above).

Todd Huffman

Trend: Metallic Eyeshadow

Runway Examples: Chanel (shown), Derek Lam, Vera Wang, Gucci


DON’T: Go heavy metal from lash line to brow

DO: "Apply metallic eyeshadow on just the eyelid, close to the lash line," says Kashuk

First View

How to Wear: Metallic Eyeshadow

Once you’ve done that, lightly blend with a fingertip to dim the sparkle’s intensity. You can leave the rest of the lid bare—or sweep on an ivory powder. And most pros agree that warmer metallics (e.g., copper or shimmery peach) are easier to wear than icy shades (such as silver), which can read too disco queen, says Tim Quinn, celebrity makeup artist for Giorgio Armani Cosmetics.


Try: Chanel Illusion D’Ombre Long Wear Luminous Eyeshadow in Emerveille ($36; chanel.com) or Giorgio Armani Eyes to Kill Intense Eyeshadow in Rock Sand ($28; giorgioarmanibeauty-usa.com).

Todd Huffman

Trend: Nude Makeup


Runway Examples: Balenciaga (shown), Prada, Rochas, Nina Ricci

DON’T: Go too monochromatic (the same shade for eyes, cheeks and lips), as this can leave you looking washed out.

DO: Opt for nude colors that aren't strictly beige, says Kashuk.

First Look

How to Wear: Nude Makeup

Have fun with the trend but be sure there’s some color in your face—that’s especially important as our natural rosiness fades, says McEvoy. Most women look best in nudes that are infused with peach, chocolate or even rose. For maximum flattery, use a bronzer, a tan or khaki eyeshadow and a nude-peach lipstick.


Try: Trish McEvoy Matte Bronzer in Medium ($28; trishmcevoy.com), Bobbi Brown Bronze Tortoise Shell Eye Palette ($60; bobbibrown.com) and YSL Rouge Volupté Silky Sensual Radiant Lipstick SPF 15 in Tender Peach ($34; yslbeautyus.com).

Todd Huffman

Trend: Bold Eyebrows

Runway Examples: Prada (shown), Jill Stuart, Rick Owens, Thakoon

DON'T: Attempt to feign fullness by using a pencil or powder darker than your hair—this will age you five years.


DO: Give your brow more pow! With a color that matches or is one shade lighter than the hair on your head.

First Look

How to Wear: Full, Bold Eyebrows

Most women gravitate toward brow color a bit darker than their mane, says Kashuk—never the best move, in her opinion, but a real mistake when going for the full, bold brow. Why? You’re layering on a lot of pigment, and if the powder’s too dark, the result will be harsh. Once you have the right product, proceed as follows: Look in the mirror with a natural, relaxed expression and lightly fill in the brow—first in the direction in which the hair grows, then back the opposite way. Remove excess product by brushing through the brow with a spoolie (the brush found at the end of most brow pencils) or with a clean toothbrush.


Try: Shiseido’s Natural Eyebrow Pencil in cool-toned Ash Blonde or warmer Light Brown or Deep Brown ($20; sca.shiseido.com)—one of this trio should work for nearly every skin and hair color. If your brows are very sparse, we recommend Dalton Airless Brow Fix and Brush ($28; qvc.com). It contains tiny fibers to make barely-there brows look bushier—plus it’s -peppered with hair-growth-inducing peptides. Available in four shades.

Todd Huffman

Trend: Heavy Black Liquid Eyeliner

Runway Examples: Louis Vuitton (Shown), Marc Jacobs, Giorgio Armani

DON’T: Paint on Cleopatra-style cat eye.

DO: When drawing the line, think skinny.

First Look

How to Wear: Heavy Black Liquid Eyeliner

“Position the tip of the eyeliner so close to your lash line, you’re practically drawing through the base of your lashes,” says Fulvia Farolfi, a makeup artist for Chanel. Then go back and lightly trace (and soften) the line with a cotton swab. Want to dial the look down even further? Try using a subtler liner shade, such as a bronze or a dark blue.


Two we like: Stila Sparkle Waterproof Liquid Eyeliner in Rock Candy or Stila Stay All Day Waterproof Liquid Eyeliner in Alloy ($22, $20; both products at sephora.com).



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Todd Huffman

First Published August 17, 2011

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