Marta Wohrle, founder of truthinaging.com, a website that reviews new beauty products and treatments, favors makeup that keeps things real. Here, her favorites:
I try to shop for eco-friendly products whenever possible both because I want to do my bit for the planet, as well as the best for my complexion. But when I first started looking, it wasn’t so easy to find makeup with natural ingredients (and minimal preservatives) that performed as well as more traditional brands. I was frustrated by mineral powders that caked and settled into my fine lines—not to mention the extremely limited color selection. On the lipstick shelf, you could find nudey-pink—or pinky-nude. But I persisted and the products have gotten so much better in the last year or so. Today I fill my makeup bag with these items—and they all give green a good name.
FOR YOUR SKIN
Foundations are tricky to get right—in any formula—but trying to keep them natural seems to have creators making compromises on texture and coverage. But Ecco Bella Liquid Foundation ($20; eccobella.com) is the exception. Some of the ingredients are organic, and it contains skin-soothing aloe vera gel and anti-oxidant vitamin E. Unusually for a foundation, it also boasts a handful of botanicals, including comfrey, which speeds up the cell turnover, and St John’s wort, which is anti-inflammatory.
For mineral lovers, Sterling Minerals is a good choice. The company goes out of its way to use mineral particles that are five to eight microns—which means they’re too large to penetrate the skin and do any harm, but small enough to give a nice, smooth cover. I also like the fact that Sterling has added to its Mineral Foundation ($24; sterlingminerals.com) a few things that are actively helpful for the skin: soothing allantoin, jojoba seed oil to moisturize and prevent acne flare-ups and kaolin clay to soak up any unwanted oil.
RAW Natural Beauty’s Perfect Balance Concealer and Highlighter ($38; rawnaturalbeauty.com) will do much more than cover up imperfections. It helps rectify them. There are several good antioxidants derived from acai berry, pea extract and buckwheat. There is also the intriguing inclusion of capparis spinosa. This is a caper bush (better known for the berries that are used in cooking) and it has high levels of rutin, which puts a stop to free radicals. Best of all, there is nothing in it not to like.
FOR YOUR CHEEKS
Tested by dermatologists, Tarte’s Cheek Stain ($28; tartecosmetics.com) was formulated with your complexion’s best interests in mind. There are no parabens, phthalates, or sulfates to worry about, and each stick’s delicious scent is derived from natural sources. Bonus: Because the formula is oil-free, you also won’t have to worry about breaking out. Each cheek stain contains a proprietary blend of what Tarte calls its T5 Super Fruit Complex, made up of goji, acai, maracuja (passionflower), acerola, and pomegranate extracts, which are brimming with antioxidants and vitamins.
FOR YOUR EYES
It can’t be easy to pull off a natural mascara. All that lengthening, darkening and separating seems to be begging for chemicals. However, Jane Iredale has pulled it off with Longest Lash Mascara ($32; janeiredale.com). And she claims that the algae extracts and vitamin B will actually condition your lashes and help them grow. It comes in a variety of colors. And Physicians Formula has just introduced a mascara in its Organic Wear Line for an extremely reasonable $8 (at drugstores). It has no harsh chemicals or synthetic preservatives and the plastic brush can even be recyled.