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When your skin is dry, fine lines are more noticeable and your makeup is more likely to move or cake. Prep your lids for shadow with a corrective primer (which covers tiny veins and age spots).
Choose the Right Concealer
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Pick a yellow-based formula that's a shade lighter than your foundation. First apply eye cream to any dry spots. Then, with your ring finger or a small brush, dab concealer on the inner corners and along undereye circles to about mid-eye. Gently blend.
Swipe On A Neutral Shadow
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Warning: Bright colors, heavy metallic, and glittery shadows broadcast wrinkles. Stick to subtle earth tones (think cream, pale gold, and champagne) to brighten your lids. "Mattes are always a safe bet, but fine shimmer shadows also add a youthful sheen," says Bass.
Define Your Creases
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Eyelid creases drop as you get older, but you can re-create this contour with taupe eye shadow. Use a small tapered brush to blend the color just above your creases and along the outer corners.
Line the Lids
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Wiggle a rich brown (or jewel-tone) pencil between the roots of your lashes to help with thinning. "It creates the appearance of thicker, fuller fringe," says Bass.
Revlon Photo Ready Kajal Intense Eye Liner + Brightener in Emerald Empire, $9
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Make your eyes look more open and awake (and counteract any sagging) by gently pumping your lashes a few times with an eyelash curler. Then apply two or three coats of a rich black mascara.
Groom Your Brows
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Thin arches look too severe, so you need a brow pencil to add back fullness and give your eyes the illusion of lift. Pick a color that's one shade lighter than your hair color and fill in sparse areas using gentle, feathery strokes.
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Need more help grooming your brows? Watch our easy step-by-step guide to see how.