Even, Clear Skin
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If there is ever a moment to wear foundation and concealer, picture time is it. This duo evens out blotchy skin, minimizes shadows, and reduces redness in a way that you'll appreciate once you get your prints back. However, don't think that you have to pile on the makeup; instead, simply adjust your application technique. Dot foundation on your forehead, nose, and chin and carefully blend outward with a foundation brush. (A sponge will also work, but makeup artists tell us that about a third of your foundation bottle is typically left on your sponge.)
Next up is concealer. Choose one that's just a shade lighter than your foundation since a too-light shade will look ashy inpictures. Place it close to the inner and outer corners of your eyes, where skin is extra dark, and blend with the same foundation brush.
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Do you ever notice how celebs are always being "touched up" before facing a camera? Well, there's a reason: Flash photography exaggerates every last bit of sheen, making your face look shinier than it really is. The solution? Loose powder, which is as essential as the camera itself. Pre-photo, makeup artist Jessica Liebeskind recommends giving yourself a once-over with a puff and sheer pressed powder. Blotting papers will also get the job done and can be slipped into your pocket or purse.
Defining Cheek Color
Now that your complexion is perfectly evened out, it's time to play with cheek color. "Blush adds color back to your skin and it also sculpts your cheekbones," explains makeup artist Laura Geller. She recommends applying powder blush with an angled brush for more precision. Top with bronzer, dusted lightly all over your face with a big, fluffy brush.
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Bringing your eyes into photo-ready focus calls for a well-groomed brow and polished, defined eye makeup. This all sounds a lot more complicated than it actually is. Simply combing your brows into place will help frame your eyes. Eyeliner should be kept to only the top lash line, which looks less "made up" than rimming the entire eye. When lining your eyes, use the first lash on your eye's inner corner as a guide for the starting point, advises Geller; begin thin and get progressively thicker as you reach the outer edge. Black liner is always appropriate, but consider other colors, too, especially this season, which is ripe with so many fun hues. "I like colors that don't have a lot of brightness to them, such as deep blue, eggplant, and green. Just that little hint of color makes your eyes look brighter," she says.
Overall, your eye shadow should be kept simple. For instance, a light color spread from your lash line all the way up to your brows will give you a fresh, open effect, while adding a darker shade on the crease will give you more dimension. This is also the time to indulge in several makeup artist tricks, such as lining the rims of your eyes with a nude-colored pencil to really make eyes pop. Then line your eyes with liquid liner and top with eye shadow for a longer-lasting effect. And, as always, coat both upper and lower lashes with loads of black mascara.
Lush, Look-at-Me-Smile Lips
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Glossy or matte? Pale or dark? With so many choices, settling on that picture-perfect lip color might seem like a dizzying proposition, but the good news is that it all boils down to what you feel good in—with a few considerations, of course. Generally speaking, a glossy finish looks more glamorous and eye-catching than a matte texture, especially if you plan to be in a dimly lit room, and pale shades make your lips look fuller and poutier than darker ones. (Just don't use a too-pale shade as it'll look dull in pictures.) Or try out one of the new glossy lipsticks, which are a fun combination of the two textures. Also, lip liner will help your color stay put; just take the time to match it to your lip color exactly (or opt for a clear liner, which works just as well) and don't draw beyond the natural shape of your lips, advises Liebeskind.
When wearing bright colors, such as the gorgeous, face-brightening pink that our model is sporting here and that are so abundant this spring, apply one coat straight from the tube, blot with a tissue and top with another coat, which tones down its intensity. Finally, a dab of clear lip gloss applied just on the center of the lips delivers sexy fullness. Smile and say "cheese!"
Originally published in Ladies' Home Journal, March 2007.