Too Faced Born This Way Concealer
1 / 17
I have the Too Faced Born This Way foundation in my personal makeup collection so I was super excited to see Too Faced launch a concealer of the same name. Cream concealers like this are my favorite for brightening the under eye area. Apply with the wand and blend out with a damp beautyblender for a flawless finish.
Colourpop Ultra Metallic Lips
2 / 17
Urban Decay Moondust Palette
3 / 17
There is sparkle in makeup everwhere you turn this season and Urban Decay's Moondust palette is no exception. These shadows are beautiful solo or, as I prefer, layered on top of other shadows for a center pop of twinkle on the lids. Pro tip: These formulas are best applied with your fingers.
Touch in Sol Metallist Liquid Foil & Glitter Eye Shadow Duo
4 / 17
The metallic makeup train just keeps on a rolling, picking up the glitter trend along the way. This unique dual-ended product gives lids a metallic sheen topped with glitter. The effect is dramatic but the shades are lovely neutrals with a shiny kick.
5 / 17
Don't put down that highlighter just yet! Glossier has created a dewy stick highlighter that actually looks natural and healthy. The inner core is a shimmer-free balm, surrounded by real rose quartz and topaz crystals to add shimmer.
Charlotte Tilbury Hot Lips
6 / 17
Charlotte Tilbury can really do no wrong and her newest lip launch celebrates some of her favorite muses. Whether you're a Nude Kate or a Hot Emily, there is a shade for every vixen in this collection. Plus, the packaging and lipstick bullet itself is just so damn Instagram-worthy.
It Cosmetics Superhero Mascara
7 / 17
Fall calls for a fresh tube of mascara and It Cosmetics has unveiled your new superhero! I've enjoyed their Hello Lashes mascara in the past and with promises of a "proprietary elastic stretch technology" as well as peptides and biotin to strengthen, sign me up!
Revlon Eyes, Cheeks + Lips Palette
8 / 17
For the girl on the go who needs streamlined basics, this Revlon Eyes, Cheeks + Lips palette is where it's at. It's filled with neutral and universally flattering shades that work for everyone. Its packaging will save you precious time on dark fall mornings when you can't be bothered to fumble with multiple products.
Marc Jacobs Air Blush Soft Glow Duo
9 / 17
You can't do fall makeup without rosy, flushed cheeks. Marc Jacobs obviously knows this and has launched the Air Blush Soft Glow Duo. This ultra lightweight formula contains Japanese air powder. It's striped pattern was inspired by a Marc Jacobs dress and the two different shades can be swirled onto cheeks to add dimension and glow.
Urban Decay All Nighter Foundation
10 / 17
Urban Decay has just released its longest-wearing, most full coverage foundation yet. The pigment in this new formula is three times that of their Naked Skin Foundation, making the coverage truly complete. Oily skin types will love the totally matte finish and oil-absorbing ingredients.
NARS Hardwired Eyeshadow
11 / 17
NARS is getting in on the sparkle trend too with their buttery smooth, pigmented-to-the gills Hardwired shadows. These beauties come in stunning soft metallics plus a girly lilac. It's love at first swatch. Try Outer Limits to make blue and green eyes pop big time.
Too Faced Melted Matte Lipstick
12 / 17
Matte lips are here to stay another season and Too Faced has released all-new matte shades in their popular Melted line. From everyday nudes to moody navy and Gothic black cherry, you can rock the matte lip trend from subtle to bold.
Tarte Shape Tape Contour Concealer
13 / 17
The first thing you'll notice about Tarte's new concealer is just how jumbo size it is! It has one of the largest wands I've seen and I kind of love that about it. It covers surface area in the under-eye region in no time. For $24 you get a very generous amount of creamy concealer to hide blemishes and dark circles, or use it to cream contour and highlight!
bareMinerals Gen Nude Radiant Lipstick
14 / 17
When you're giving your mouth a break from all the matte liquid lipsticks, swipe on bareMinerals new Gen Nude Radiant Lipstick to hydrate lips. With its smooth texture thanks to mango, cocoa and shea butters, your lips will feel soft as a baby's bum and be kissed with color. The color range is excellent with truly the right nude for any skin tone.
Hourglass Vanish Seamless Finish Foundation Stick
15 / 17
If you've disliked stick foundations in the past for their tendency to drag on the skin, this baby will change your mind. It adjusts to your body temperature and glides on to conceal for 12 hours and its triangular shape fits into corners around the nose and also can be used to contour and highlight. It doesn't get much faster than swiping this stick on, blending and dashing out the door.
Kylie Cosmetics Kyshadow Palette
16 / 17
I want to ignore the Kardashians, but as you know, that's pretty much impossible. I'm actually glad to see Kylie Cosmetics moving on from lip products into shadows. These cleverly named "kyshadows" (get it?!) are a range of wearable neutrals in mostly bronze tones. The initial reviews are surprisingly good and the colors are flattering for nearly all skin tones.
Milani Amore Matte Metallic Lip Creme
17 / 17
Can't wait to wear the metallic lip trend? Run to your local CVS right now and grab Milani's new metallic lip product. Available in 10 shades, ranging from Barbie pink to deep cranberry to nude, these boast a waterproof 16-hour wear time.