In case you haven't noticed, the beauty world has been all about sticking up a big ol' middle finger to traditional gender roles lately. (Ugh. Everyone take a moment and reflect on how grateful we are that James Charles and Manny Gutierrez have blessed us with their insane skills.) And no one understands the change from the one-sided industry better than makeup master Jeffree Star, who's newest product is perfectly following suit.
Star announced his plans to release a gender-neutral eyeshadow palette this weekend, appropriately named "Androgyny," and we are so here for it.
When you mix femininity and masculinity... 🔥💣💖 The #Androgyny eyeshadow palette LAUNCHING 3/4/17 @ 10AM (PST) 💎 #jeffreestarcosmetics Photo by: @marcelocantuphoto Models: @adoredelano @nikita_dragun & @therealjimmyq 💉 Makeup by: @lipsticknick_ @priscillaono & @stef_lova1 Hair by: @philonhair & @davedscissorhands Styled by: @sammykstyle wearing custom @theblondsny
The 10-shade palette will retail for $45 on jeffreestarcosmetics.com and includes a perfect range of metallic and highly-pigmented "super-matte" hues, with titles like, "Fetish," "Safe Word," "Charm," and "Poison."
THE #ANDROGYNY ERA IS HERE! 🦄🌹 So beyond happy to have @adoredelano & @nikita_dragun as the faces for this campaign! This palette is so versatile and unique, I can't wait for everyone to get it in their hands! 😍 LAUNCHING 3/4/17 @ 10AM (PST) 💎 #jeffreestarcosmetics Photo by: @marcelocantuphoto Makeup by: @lipsticknick_ @priscillaono & @stef_lova1 Hair by: @philonhair Styled by: @sammykstyle wearing custom @theblondsny
Get the vegan and cruelty-free palette for yourself when it officially launches on March 4!
"You can create endless looks with these shadows, and I wanted to create something that EVERYONE and ANYONE can use!" Star said in a caption on his YouTube channel. Listen to Star's full description of Androgyny in this video.