UPDATE: The first product in Kim Kardashian West's beauty line is here, and it's better than we ever could have hoped. The innovative creme contour kit comes in light, medium, dark, and deep dark, and is officially available for purchase from her website KKWBeauty.com on June 21. Keep those credit cards ready, and take a look at what she has to offer so far!
How long have we actually been attempting to recreate Kim Kardashian West's makeup routine in the privacy of our own bathrooms? It feels like it has been most of our lives, TBH. And while we obviously love her little sister Kylie Jenner's fab looks and products, and we got a taste of what it would be like to have Kim helping create products in the duo's KC x KKW collaboration a few months ago, this latest move by the KUWTK star is taking things to a whole different level. In a cryptic Instagram post last night, KKW appeared to announce the creation of her next step in the beauty world with the launch of her very own line, and it looks as though a June 21 drop date means we won't have to wait very long.
Even Mario Dedivanovic, makeup artist and long-time friend of the Kardashians, also shared the announcement via his Insta.
According to Kim's interview at Forbes Women's Summit on Tuesday, all of her products will only be sold exculusively online, and for those who want the DL on what's first, she'll be launching a contour kit as a debut product for her line.
"I change my looks up all the time, but the one thing that's consistent is contour," she explained.
The cream contour will come with a dual-ended brush and a highlighter kit to help you work those cheekbones just like Queen (Kueen?) Kim, herself.
"You're gonna see everything that has been my favorite products, that I use all the time," Kardashian explained during the interview. "Hopefully every month we'll have a drop of another product. I'm focusing on skin on contouring and concealer and all my favorite things.... You should see my house at home, it's filled with every shade, forumla, it's been really exciting going through this journey, and doing it all by myself and figuring it out."
She took to Snapchat later on to elaborate more on the interview.
And if you didn't have your credit card poised and all ready to go, Kim also mentioned her plans to launch a fragrance by the end of the year.
"In the same beauty world, I'm launching a fragrance at the end of the year, and these are all proejects I'm doing full ownership ... every last detail from the box, to the packaging, to being in the factory, and feeling every packaging detail ... I'm a hundred percent involved in, and that's so prideful for me."
While we still have a few days to twiddle our thumbs, of course Kim's posse already has a KKW Beauty website set up where you can enter your email address for future details. Check back for more on this new endeavor because we're pretty positive that with Kim K behind it, it's going to be huge.