Every year, members of More’s Reader Panel scrub and spritz their way through hundreds of new fall beauty launches. The result: A shopping list of the season’s must-haves. Here, the most popular makeup products
Anastasia Beverly Hills Illumin8 Eye Shadow Duo in At Chateau
According to company claims, this bronzy shadow duo ($23; Click to Buy) does more than add creaseless color: It also makes lids smoother and firmer. We raised a skeptical brow—until we read the reviews. “Loved these shadows. The color stayed put without crepiness. And the formula camouflages wrinkles and imperfections,” raved one tester. OK, sign us up!
The testers (who tried a variety of shades) gave this sheer lipstick ($32; Click to Buy) high marks for its easy wearability. “I am a woman of color, and I found that Boy [a brownish pink] gave my lips a natural shine,” said one. Most said the product is a step up from a tinted lip balm. “Loved the texture, but the color doesn’t last long. Plan to reapply,” advised one. Available in 18 shades.
This sexy plum polish ($9; Click to Buy) took many testers out of their comfort zone—and they kind of liked it there. “I don’t regularly wear dark colors. But I loved this one. And it was remarkably easy to apply,” said one woman. Another tester hedged a bit: “This shade was fun, but I think I’d feel most comfortable wearing it on my toes.”
When we tested Rosé, the pink version of this balm, two years ago, readers went gaga for it. This new nude hue ($23; Click to Buy) was equally well received—though many noted it works best on fairer complexions. “This product is easy to apply, feels great and can be swiped on again and again without caking. My only issue is with the color—it’s a bit light for my dark skin,” said one. Another, happier with the hue, said, “The color is so natural—like your bare lips but better.”
L’Oreal Paris Voluminous Million Lashes Waterproof Mascara
The original version of this mascara launched last year, and the new product ($9; Click to Buy) offers the same pluses: a nonsmudge formula that’s clump resistant and lash fattening. The value-add? Waterproofing. And apparently it really works. One tester recounted, “After eight hours in a 92-degree classroom without air conditioning, a hot Pilates class and a lukewarm shower, my lashes were the only thing still looking good on me.”
Maybelline Age Rewind Eraser Dark Circles Treatment Concealer
This cover-up ($10; Click to Buy) strives to brighten the eyes immediately—and fade circles over time. None of our testers noticed a huge difference in their dark circles, but most said the concealer blended well and provided good coverage. “Really liked this product. The sponge applicator made it easy to get into the eyes’ inner corners,” said one. Comes in six shades.
This waterproof liner ($25; Click to Buy) glides on so well, said testers, it’s like a liquid liner—but easier to control. “I found it a cinch to get a very thin line or to build the color into a smoky look,” said one. And while many liked the black, a few said it was a bit harsh for day. “Love this pencil but think I’ll like it even more in a lighter color,” said one woman. Good thing there are five additional shades.
Bare Escentuals’ new Bare Minerals shadows ($20; Click to Buy) come in a wide color range, intended to appeal to all. And according to our testers, the shadows are indeed desirable. “The brown-toned duo I tested was easy to apply, and I received lots of compliments. I’d buy it in a minute,” said one. Another tester, familiar with the brand’s natural leanings, said, “I like the pureness of the line. And these colors were right-on for anyone 40-plus.”
There are so many glosses available today, you’d think testers might be bored by them. Au contraire. This product ($28; Click to Buy) received more consistent raves than any other in the makeup-testing group. “It’s a keeper. It goes on very smoothly and lasts for hours. I also liked the neutral color and felt it blended with whatever I was wearing,” said one. Another tester loved the versatility: “It looked natural by itself. But I also enjoyed layering it over my more colorful lipsticks.” Available in 17 additional colors.
MAC promises a lot: thicker lashes, no clumping, the blackest color—and no irritation. Did this mascara ($15; Click to Buy) turn our testers into believers? Yes, it did. “I’ve been using the same mascara since high school, so I was skeptical of this product. What could be better than my standby? But I loved the brush, and the product went on easily and without clumping. My lashes looked so long, a couple of people asked me if I was wearing false ones! I’m converted,” gushed one tester.