Creating the Kardashians

Kris Jenner once had few ambitions beyond motherhood. Last year she landed her family $65 million in TV shows and endorsement deals. Here’s how she made the leap.

by Amanda Robb
Kris Jenner, Kardashian
Photograph: Illustrated by Antony Hare

Your family really knows how to leverage social media; you’ve got more than 770,000 followers on your Twitter feed alone. Any tips?
I absolutely love Twitter and think it’s such an important tool. I can go to two places—TMZ and Twitter—and pretty much tell you what’s going on socially in about 30 seconds. I personally like to tweet something I’m really excited about and want to share that might enhance someone’s life or just something silly I think might be interesting to a reader. I often think, Would I like to read this? Or would I want to know this? If the answer is yes, then I tweet it. I loved this juice my trainer turned me on to called Ritual Cleanse. So I tweeted about it . . . I was notgetting paid for it. Tweeting is also an amazing way for me to keep up with my kids! I just log on to Twitter, and I can pinpoint just about anything they are doing.

Do you have any rules for working with family?
Everyone has to have the same work ethic. If one is really lazy or drinks all night and can’t get up in the morning, [it won’t work]. Every single one of my girls gets up at the crack of dawn and works really hard. They work all day long until they fall down. And then they get up the next day and do it all over again.

How do you respond to critics who have suggested that you’re exploiting your children?
[I respond] by working hard. My job is to take my family’s 15 minutes of fame and turn it into 30. It’s a very rewarding feeling when I go to sleep every night knowing I did the best I could for my family.

How do you psych yourself up for meetings? Any negotiating tips?
Ask for what you want. You’d be surprised—you just might get it.

AMANDA ROBB is a New York–based writer and frequent contributor to More.

Originally published in the July/August 2011 issue of More.

Watch MORE and Kris Jenner on the TODAY Show.

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First Published July 12, 2011

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