Controversial makeup mogul Jeffree Star has made headlines for years–for all of the wrong reasons–but early this morning, Kat Von D announced she is finally done with his sh@t.
After years of making excuses for, and rationalizing Jeffree's inappropriate behavior (including, promoting drug use, racism, and bullying) I can no longer hold my tongue after recent events. I know that over the years, many of you were introduced to Jeffree through me, and regardless if you chose to continue to follow him or not, I just would like to disassociate myself from him and his brand from this point on. I plan on posting a video explanation as to why I felt compelled to make such a statement. But for the time being, I simply want to apologize to anybody and everybody who has ever had to deal with any of his negativity. And yes, with a heavy heart, I will be pulling the shade "Jeffree" from my collection. Sending extra love to everyone out there. ❤️
In her tell-all Instagram post, Von D wrote she could no longer “rationalize Jeffree’s inappropriate behavior,” claiming he promoted “drug use, racism and bullying.”
The two makeup moguls previously shared a high-profile and profitable friendship, but Von D said she would like to “disassociate herself” from his brand from now on.
Von D also reported she will be pulling the lipstick shade “Jeffree” from her highly rated Everlasting Liquid Lipstick Line.
Star responded immediately via Twitter, maintaining he and Von D had not spoken in six months until this interaction, and that she “never supported his brand.”
Kat and I texted a few days ago after 6 MONTHS of silence. She never supported me or my brand and got distant when I launched mine.— Jeffree Star (@JeffreeStar) July 19, 2016
Von D clapped back within minutes, vocalizing she and Star had recently fought about his alleged artwork plagiarism.
Jeffree-we texted on Saturday. Should I post a screenshot of you telling me to fuck myself after asking you to pay for the artwork u stole?— Kat Von D (@thekatvond) July 19, 2016
Now, in addition to her earlier Instagram post, Von D has released a 13 minute video explaining why she has chosen to cut all ties with Star.
In it, she alleges his refusal to pay artists for their work on his line, his encouragement of fans to "attack" and "bully" a brand that made a mistake Von D says was "totally forgivable," and other accusations ranging from character flaws to online bullying.
This isn’t the first time Star has publicly feuded with other popular beauty gurus. In May, Star got in a Twitter fight with popular Instagram beauty blogger MakeupShayla, and has also butted heads with Lip Kit creator Kylie Jenner.
Regardless of the situation, it appears Star is notorious for attacking his naysayers, critics and haters alike when negative press comes his way. Star just tweeted he will respond to Von D's video later today.
There are 2 sides to every story. The truth will come out later today.— Jeffree Star (@JeffreeStar) July 19, 2016
Update on July 20th: Star released his official response to Kat Von D's scorching allegations. In the video, he denies he ever plagiarized artwork and even showed the official texts he shared with Von D. Though he states Von D is a supportive friend, he allegedly does not understand her "malicious intentions."
For the first time ever, Star disabled the comments section on this video, saying it is "his side of the story to tell."
It seems like no matter what the outcome of this feud, there's no amount of concealer that can hide this drama.