If you thought you loved ModCloth before, you might want to sit down for this.
The body-positive brand officially opened its first real-life, brick-and-mortar location November 12 in Austin, Texas. Now If that's not enough to make you immediately buy a red-eye flight to the Lone Star State, you should also know all of the clothes will be available in sizes XXS-4X (00 to 28/30) — meaning that clothing shopping can actually be a positive and inclusive experience for all customers, and how freaking great is that?
Women's clothing stores and fashion designers have long been under scrutiny for their lack of inclusiveness for all body types, and we're stoked that ModCloth is taking steps to close this gap.
Had such an amazing time with these lovely ladies at the @modcloth IRL popup shop!! If you have time and happen to be in the downtown area you should definitely check it out!! Thanks again to @gingermeglam for the invite and to @thesoutherntxcharm for keeping it fun! Glad we were finally able to meet!! • • • #ModCloth #ModClothIRL #PopUp #PopupShop #Austin #ATX #AustinEvents #ATXEvents #AustinFashion #ATXFashion #FashionBlog #FashionBlogger #FashionBloggers #Latina #LatinaLeader #LatinaInfluencer #MexicanBlogger #MexicanBloggers #BlogueraMexicana #LatinaBlogger #LatinaBloggers #Latinas #LBlogger #LBloggers #LifestyleBlogger #BoldLatina #BoldLatinas
The shopping experience of ModCloth's IRL store, a concept called a fit-and-ship showroom, will be a little different for buyers. However, the majority of the apparel will only be samples for trying on and sizing. The item is then shipped and normally gets to a customer's door within a day or two after their purchase. While this might seem a bit odd at first, after several extremely successful pop-up events, ModCloth CEO Matt Kaness told Refinery29 that he is confident this method will thrive.
While ModCloth's clothing is some of our favorite already, the values the store stands for makes it that much more satisfying buying their pieces, and some of our other favorite places could take a real cue. Have no fear if you're not a Texas-native, though. ModCloth is planning to open several more locations, blazing a path of inclusiveness around the country. And we can't freaking wait.