1. Study your personal style. What do the pieces in your closet say about you? Someone who favors clingy, knit jersey dresses will likely prefer a different style of lingerie than someone who lounges in loose-fitting, bohemian caftans.
2. Take your measurements (bust-waist-hip) and get properly bra-fitted. If you own a tape measure, you can get a friend to do this for you. If that isn’t an option, you could also ask a seamstress, someone from a department store, or your local dry cleaners to help you.
3. Use those measurements when shopping. If you need to, write your bust-waist-hip proportions on a sticky note and keep it inside your wallet. Even if you know your bra size, always reference those measurements before purchasing something as fit can vary between designers, even if they’re all technically the same cup size.
4. Know your international bra size. If you favor Italian brands (La Perla, anyone?), then learn your Italian bra size. If you like French lingerie (Chantal Thomass, oui?), then be able to convert your US size to Euro sizing. Even if you only buy from a handful of brands, knowing your converted bra size is useful for shopping at different sales online.
5. Only buy lingerie that makes you go “Wow!” If you don’t feel like you must own a certain piece, then put it back. Every woman needs a stable of practical, go-to bras, but if they’re all boring and drab, you won’t be very motivated to wear them. Unless, of course, boring and drab is your thing, in which case, carry on.
6. Buy lingerie that looks just as good underneath your clothes as on top of them. While this point is similar to the one above (don’t buy lingerie that bores you), it also means don’t buy bras or panties with lots of “bells and whistles” only to find that you can’t wear them under anything. The pieces that get the most wear in your lingerie wardrobe will likely be those that work equally well for a sexy date night out or for wearing under a suit to work.
7. Read and write lingerie reviews. Before buying any lingerie, but especially before buying any expensive lingerie, Google search for reviews of it first. A few minutes of your time can save you more than a few dollars.
8. Pay attention to what you wear most often and ...
9. Don’t be afraid to buy multiples of the same piece. Sometimes you buy something you think you’ll like, wear it once or twice, and then realize you don’t. Other times, you’ll buy something on a lark and fall crazy in love with it. Pay attention to those feelings, and when you go ga-ga over something, buy lots of it.
10. Don’t buy something just because it’s cheap and don’t buy just because it’s expensive. These tips are really just two sides of the same coin. Expensive doesn’t always mean better. Similarly, if you buy cheap and the item rips apart after only one wear, was it really worth it? When lingerie shopping, the primary concern should be value, not cost. The more often you can wear an item, the higher its value.
Lingerie shopping doesn’t have to be a chore. With these tips in mind, you’ll have a closet full of knickers you’re dying to wear in no time!