Sisters Barbara and Monica Abbatemaggio reflect European panache in every aspect of their lives. Natives of Florence, Italy, the designers/celebrity stylists have used their world travels for inspiration for fashion and styling clients such as Bette Midler, Paz de la Huerta (Boardwalk Empire) and Phoebe Cates, among others. It is their old-world charm layered with modern sensibilities that put the duo’s Tribeca shop, Sorelle Firenze, on the map in 1997. The popular boutique provided scores of women with chic, eclectic fashions designed by the sisters and emerging brands like Florence favorites, Quelle Tre, Patafisic and Gorilla. Running Sorelle Firenze also afforded Barbara and Monica the opportunity to work one-on-one with patrons, offering fashion tips and styling select clients for special events.
As word got out about Sorelle Firenze’s expertise in wardrobe consulting and closet organization, the business expanded to meet the new demand. In 2005 Barbara and Monica introduced home styling and event staging to their list of services. Encouraged by the new direction the business was taking, the Abbatemaggio sisters made a bold decision to close the boutique the same year. The strategic move enabled them to focus solely on their styling business and raising their infant children.
Reborn in 2011, Sorelle Firenze is now a fashion/home styling consultancy helping busy women (and men) sort through their wardrobe to create looks that are unique, elegant, fashion forward and appropriate. Barbara and Monica incorporate an international flair into their work that stimulates the senses and appear effortless. They customize looks based on a client’s lifestyle, taste and need. Whether someone is dressing to fit their post-pregnancy body, is looking for the perfect date outfit, is starting a new career, or has a flurry of social engagements, Sorelle Firenze will create the perfect look.
Sorelle Firenze, which means “Sisters of Florence,” has earned their reputation styling discerning Park Avenue women, socialites and celebrities. Their relationships with boutiques and high-end department stores allow them to deliver the right mix in order to create a client’s total personal fashion statement.
The Abbatemaggio sisters operate from the premise that women should exude femininity in all aspects of their life. “Women are so busy these days that they forget to dress in a way that will make them appear and feel beautiful, sexy and powerful, says Monica Abbatemaggio. “We see closets filled with designer labels but clients who are clueless about how to put things together.” Adds Barbara: “We empower women to be stylish whether they’re going to grocery store, the gym or a black-tie gala. It’s about finding the proper silhouette to flatter the figure, incorporating trends and mixing and matching textures and the right accessories.”Barbara and Monica’s comprehensive approach to style was recently captured on the Italian lifestyle reality television show, Cortesie Per Gli Ospiti, where the Florentine sisters’ fashion and style aesthetic were one of the 2010 winners.