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Starting My Own...

Starting My Own Business Over Forty Feels Fabulous

In April 2009, Lois McCourt set out to find the perfect swimsuit, which always turned into the dreaded “bathing suit shopping experience.” This is also the one thing women shop for alone. After trying on countless swimsuits and swearing to lose fifteen pounds, she would usually end up settling for something that either didn’t fit right (in the right places) or wasn’t a favorable style.

She started to thumb through a few fashion magazines and thought, I should create my own swimsuits. After all, she had an education and background in design, plus years of experience with settling for swimsuits that weren’t flattering or well made. At that moment, the mission to create her own swimsuits began and Swankini was born.

She knew what she looked for in a swimsuit and needed to know if other women felt the same way, so she went to the swimsuit section of a major department store to interview women. (Okay, some may call it stalking; we call it market research.) She was surprised how many women felt the same way about finding a really good swimsuit. After talking with over fifty women, she was even more inspired to create the “perfect” swimsuit, which truly was incredibly hard to find—but not anymore.

She spent several months designing swimsuits that would make women look great and feel great. Her goal was to create swimsuits that were totally flattering and totally fabulous. After a lot of hard work, she created a variety of beautiful swimsuits designed for all kinds of body types. Each swimsuit has a unique look to appeal to different tastes, but they all have a slimming, lightweight lining and are made from the highest quality fabrics. Swankini swimsuits are available in a wide range of gorgeous colors and are proudly made in the USA.

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