‘Fatshion’ Crowd Wants Trendy Plus-Size Styles

Women are making a social media push for trendier clothing

by Lesley Kennedy • MORE.com Reporter

Think trendy fashions are just for the thin? The “fatshion” crowd is having none of that.

Bloomberg reports the new term is being used in social media and in blogs by plus-size women who want to wear high style, too.

“For so long, women have been told by the fashion elite that they can’t wear horizontal stripes, everything they wear should be loose, and they should steer away from anything that’s form fitting and tailored,” Catherine Moellering of the fashion-retail consulting firm Tobe tells the news service. “This younger generation isn’t interested in their rules.”

Now that the average American woman wears a size 14 and 67 percent of us are plus size, it’s a market that retailers are out to capture, Bloomberg adds. 

“This customer has a significant voice, and a lot of that’s been aided by social media,” Linda Heasley, CEO of The Limited (which has a plus-size line called Eloquii), tells the news service. “There are these wonderful young women that are helping to remove the stigma associated with [plus-size fashion].”

So should size matter when it comes to fashion trends? Leave a comment below!

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