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The Importance of...

The Importance of Writing Good Website Content

If you want to get your point across or drive traffic to your site and keep it there, it’s not enough to write an article or review article of a certain length. Quite often, someone will click on a link that looks as if it will deliver the information they want, only to be met with paragraph after paragraph of facts and prose that they don’t want. Failing to see what they were looking for, they close the site in disgust, and browse for another source.

People lose interest in text that doesn’t tell them what they want in brief, concise sentences that are easy to understand. Eighty percent will not read a page they are directed to if they are met with a long-winded article that could be written in just a couple of paragraphs. This usually happens because the writer is told that the article has to have a minimum number of words.

For instance, a person looking for a review of a new diet product wants to know how effective it is, an idea of the cost, and maybe what health benefits it can give them. That can be turned into an engaging, interesting article of about three hundred to four hundred words. Not finding the short, informative review they wanted, the reader will leave and seek out another source. The article you spent good money for has now become a waste of money.

Keywords are also very important in crafting a good article. Your site won’t attract traffic without the proper “street signs” for the search engines. Proper keywords must be well crafted while taking into account the way that the majority of web traffic searches. Someone looking for car insurance in Iowa will usually insert “Iowa car insurance” in a search engine. This phrase is easy to insert in an article and allows the language to flow smoothly. However, if a client insists on “car insurance Iowa” as a keyword the article will sound amateur and awkward. Search engine optimization is a combination of experience, knowledge, word skills and understanding the way the average person searches.

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