For the past number of years, I, a middle-aged female researcher and educator – and several of my close female colleagues – have subscribed to MORE, dropped our subscriptions, re-subscribed………
We are all very enthusiastic about the concept of a magazine for that population of us who have reached a certain age. So why do we often squirm with frustration when reading MORE?
Almost every one of the “cover women” is a (movie or TV, not stage) actress or entertainer, and for almost all, it is clear that physical beauty is very important. The impression given is that there are no admirable middle-aged (or older) women in other occupations. The impression is also given that looks are a MAJOR priority. While we all like to look our best, the message that this should be a focus of our lives seems a bit regressive, and seems to buy into the male notion that it is OK for a guy to look his age, but women – never.
Too many articles on plastic surgery, not enough on learning to look beyond wrinkles and the tautness of one’s neck to appreciate arcane qualities like character, perspective, sense of humor…
Buried in your pages are often some very interesting articles, and we all enjoy recommendations about the best products for one’s beauty buck. But there is too often nothing very remarkable about the personal character of the people featured on your cover. I don’t really need to know about the life of yet another successful TV or movie star, or how she is multi-tasking well (with personal assistants, housekeepers, nannies, etc. – and a giant salary).
I agree with you that there should be no need for any ‘either-or’ choices of beauty and brains. But a bit more emphasis on attributes other than physical beauty in your magazine would be great. Maybe we could even see the face of someone over 70 in there, so we can be hopeful of a rich life during those years!
--Best regards, Gail Bishop
I love to read your editorial!! I have to admit, I don’t read most of them but yours I seem to always relate to. Your story reminded me of my experience of trying to do it all. I went to school to pick up my younger son and I waited and waited and he never came out! The carpool line was gone and I am now looking at a boy that is a friend of my son’s sitting alone on the brick wall waiting for his LATE working mother!! He and I keep looking at each other and finally I get out of my car and ask him if he knows where my son is. He said, “Well Mrs. Blair, Will was sick today!” Oh my GOSH…I had left my house with Will at home sick in his bed!!! Luckily he was in the 7th grade but STILL…So I asked the boy if he needed a ride home and he said yes he would love a ride that his mom was stuck in a meeting at work and was running late. He called his mom and she was relieved and I took him home. My son is now in College and I have started my next career as a jewelry designer and my advice to young women is…keep your foot in the door of a career but devote time to your children while they are home if you can. It is worth it and you will cherish the memories even if you are so strung out trying to do it all that you forget you left your child at home sick in bed!! You will have plenty of time to devote to your career later and then you do feel like you have it all! Thank you for MORE magazine!!! I love it!!
I understand that you are changing (or seemingly have already changed) the demographics of your core readership. If you have now directing "More" to the 30-40 year old readers, I am with reluctance, now renewing my subscription. Nor am I renewing my mother's subscription which has been an annual Christmas gift from me. There is already a plethora of magazines for that age group and a significant dearth for women above 50. It appears that once again we "women of a certain age" are pushed to the back, rendered insignificant and discarded like old Christmas wrap. I can't tell you how disappointing this is and what giant step backwards for women of 50+. It seems that for all your talk about goals, activities and successes of AARP women (that seems to be the only publication left for us), it just wasn't true.