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Calvin Klein's New Underwear Campaign Challenges Ageism

Calvin Klein's latest campaign features a slew of A-listers aged 18 to 70, and it's stunning.

As the boundaries of inclusivity continue to pushed in the fashion world, Calvin Klein is officially the next company to step up to the plate.

As a brand that notoriously lacks nothing in sex appeal, their latest underwear campaign is making sure the world knows that age has nothing to do with sexiness.

"Calvin Klein or Nothing at All" is the title of the new campaign that features female stars from all walks of life and ages that range from 18 to 70, thanks to ad campaign director (and Hollywood icon) Sofia Coppola.

"I wanted young women to have something that treated them with respect and understanding," Coppola says on CK's website.

The ad spot is a series of black-and-white films, featuring a slew of A-listers posing in Calvin Klein underwear.

The familiar lineup includes Kate Moss, Kirsten Dunst, Rashida Jones, Game of Thrones' Nathalie Emmanuel, to-be Spiderman: Homecoming actress Laura Harrier, up-and-coming model Maya Hawke, and niece of Anna Sui, Chase Sui Wonders. And topping off the age groups at 73 years old, legendary model Lauren Hutton slays in the campaign, looking as fierce as ever.

The rest of the campaign includes individual videos of these women discussing their early romantic endeavors and ideas of appearance in one-on-one interviews while wearing "their Calvins."

"I've really appreciated doing the opposite of a lot of lingerie ads we see," Coppoloa said. "I think they relate to me, and to the camera, in a different way—they're not so much like goddesses; they're more approachable."

While there's plenty lacking in the body diversity of this Calvin Klein campaign, we can definitely appreciate the step toward inclusivity in ageing that many brands still have their backs turned to.

We still have a long ways to go, but round of applause for Calvin Klein and Sofia!

Hannah Marsh

Hannah is a Texas-born, Iowa-raised alumna of Iowa State University. When not writing trending content across several Meredith sites, she enjoys all things fitness-related, binge-watching "Whose Line is it Anyway" episodes and fully embracing her self-diagnosed peanut butter addiction.

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