It's a new year, and that means it's time for a new, thought-provoking Urban Outfitters campaign. The retailer, known for its edgy pop culture aesthetic, is choosing to use its grungy-chic powers for good in its new #UOClassof2017 campaign. According to an Instagram post, the brand is "bringing together a group of fresh faces who are creating change and challenging the status quo."
Recognize any familiar faces? Urban recruited trans model Hari Nef and body-positive model Barbie Ferreira to lend their significant social media following to the campaign. In the above post, Nef reminds us to focus on "what you're fighting for, not against." Both models have high hopes for 2017 and are choosing to focus on love in this new year.
In addition to Nef and Ferreira, Urban enlisted 14 other influencers from multiple walks of life, of many different genders, races, orientations, shapes and sizes. In other words, this incredibly diverse group of young people represent what 2017 is about: love, tolerance, and hailing in a new generation of thinking.
Their words of inspiration surely make us believe 2017 could be the best one yet! As part of the campaign, each influencer was asked to customize their own T-shirt, each bearing every individual's motto and hope for the year ahead. The Urban Outfitters blog features in-depth interviews with each influencer, which you can read here.
Well done, UO. We hope 2017 is as bright and progressive as your #UOClass of 2017 campaign.