From its latest Etsy-style bridal shop and its recent purchase of Whole Foods, Amazon has been seriously making headlines as of late, and its latest announcement is about to make the company even more unstoppable.
The company's new program, Prime Wardrobe, will let online shoppers try on clothes before they actually purchase them, and we can't help but have hope that it's going to totally revolutionize online shopping as we know it.
The concept of this new initiative will allow consumers to shop online from Prime-verified retailers for over one million products, including clothing, shoes, and accessories, ship three or more items of your choice to your home, and then make you pay only for the things you keep. The shipment will come with a prepaid return label that will allow you seven days to give back whatever you don't want.
What's even better, though? If you keep three to four pieces from your order, you will receive 10 percent off of each one, and if you keep five or more items, you get 20 percent off of each! It doesn't take much more persuasion than that to get us to keep five new dresses!
While we're hoping it comes sooner than later, according to the company, the program is still in beta, meaning that it hasn't officially launched, yet.
If Amazon finds this new initiative to be successful, it's going to be a definite blow to brick-and-mortar retail stores, as online shopping has already had a huge effect on in-store purchases, and we can foresee other companies leaning into this style of online sales.
Check out their website and the video below for more details and to be the first to know when the project officially launches!