It might not work for everyone, but this is my definition of balance. Finding ways to create a balanced feeling, not just doing and being ALL.
With all due respect, your magazine is, with rare exception, extremely, incredibly boring. Your staff are not making the most of it at all. You are not going to capture the interest, loyalty or dollars of the 40-somethings like myself who are, chronologically speaking, between the 'younger' magazines and the more 'mature' ones. Just thought I'd let you know, since I really do hope you can evolve into something that I would actually find enjoyable to read. Apart from the (yawn) motivation, education, information etc. I assume that the fun factor is in the end what will capture and keep your audience?
I enjoyed Tamara Jones' article on Michelle Obama's White House mentoring program, especially because I have had the pleasure of mentoring new teachers to my school over the last ten years.
I know that Ms. Jones is a Pulitzer prize winning author, but I must object to her use of the term "mentee" when referring to the young women being mentored by the First Lady and her colleagues. The correct term is "protegé". Other words such as student, pupil, or advisee are acceptable, as well.
Thank you for producing such a fine magazine.
--Katherine M. Coughlin
I want to love More, I really do. I used to be a subscriber! As a 46 year-old, I appreciate More's beauty tips and advice and I like a lot of your health exposes as well. One of the main issues I have is with your style spreads. You make the unfair assumption that anyone over 40 is automatically making upwards of 75K when that is not necessarily the case. I work for a non-profit arts institution and while I get to exercise my big sexy brain every day, I am not particularly well-paid. Although I adore the butterfly print Manolo's you featured in February's issue, I can no more afford a pair of $655.00 shoes than I can fly to the moon. Get real folks, not all people over 40 make a ton of money; that stereotype is outdated and insulting. Heck, even Vogue has a "Steal of the Month" feature!
I am a new subscriber to More and have to offer some feedback. Recognizing that your target audience is the +40 age women and I fall into that category at 49, you are missing something terrible for this group. Your font size is TINY. Even with reading glasses (which most 40 somethings and up wear) it is a struggle to read your articles. But the information for items featured in photos is the worst. The art team is doing a great disservice to the core audience.
Thanks for listening,
I believe that the target audience for More magazine is women in their 40s & 50s. This is also a time in our lives when eyesight becomes more farsighted and it is difficult to read small print. For that reason, I question your choice of using such a small font in the magazine. It is actually smaller than your magazines geared for younger audiences. I would appreciate your consideration in using a larger font. I recognize it will make the magazine look more cluttered with less white space but at least we'll be able to read it. Thank you
I just took your wisdom survey and thank you fo finally recognizing that women in their late 50s and 60s read More as well. I really like the magazine but it is really geared for women in their 40s. I hope you will continue to include articles, health and beauty information for women in the 50-60 age range. I understand that trying to meet the interests of women from the age of 40 to 60+ is hard. But women in their 50s and 60s are not like the previous generation and want and need advice on the same topics we had to deal with when we were younger and we look to your magazine to provide it.
I also suggest that you select clothing that is not as costly as some of the clothes and accessories featured. While I understand that is better to purchase classic clothing in smaller quantities, most women do not have the resources to buy many of the clothes featured in the magazine.
Thank you for your time and continue with the great work.