We Hear You! Letters from Our March 2013 Issue

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by MORE • Editors

At what point did women 60+ disappear from the face of the earth?  You should be ashamed of yourselves for ignoring

women over 60 and beyond!!!

Perhaps you are not aware that women over 60 weld the most power with money, opportunity and social change.  At 61, I and my friends

are CEO's, business owners and some beginning new careers in private social work.  We have the maturity, experience and money but are ignored

by most "women's" magazines.  If you believe our generation is nothing more than to be ignored, then why have ads with Diane Keaton?  She's definitely over 60?  Oh, and by the way airbrushing the women you do use in your magazine to look like 16 year olds does a disservice to all women.
--Anonymous

Dear More magazine Editor,

Several issues ago while reading the fantastic More magazine I was deeply disappointed.

I have been unable to forget the comment made in the article concerning make-up for all ages.

The make-up person stated how women 60 should try not to bring any attention to themselves.

Very little eye make-up or color.

It made me very sad to think that More magazine would support that person and write those words.

I am not 60 yet, but hope to be and still want to believe I will be able to bring the best out of myself.

Sincerely,
--Marie VanZandt-Geoia

OK so I see that MORE is buying into the 30-50 market.  On the cover of your recent issue "Here is what 30,40 and 50 looks like". I thought you people were a bastion of safety for all us "boomers". Very rarely do you feature 60+. You are like Chico's and their slimming pants suggests that if we slip them on we will too look like the "older models".  Comparing ones self to glossy models does not stop at adolescence but rather impacts us through life. Hoping on the "slim band wagon" does a disservice to all those 60 + suggesting that after that "well............"  Guess I'll just stick to those large print AARP magazines.  I will not be renewing my subscription, as MORE no longer "speaks to me".  
--Pat Crawford

Hello Meredith,

I read the March issue of More this morning at 5:30 am. I do some of my best reading at that time! I was disappointed by the What to wear at 60 page. First; all the other ages had two pages facing each other. The 60's woman, like an afterthought, had two pages, but not together! Secondly, what's with the black? Am I in mourning?  I wear a lot of black in the winter, but for spring, can't we lighten up the old lady a bit?

I'm a freelance writer, and part time furniture refinisher (I know that's not a word.) My style is classic, but quirky with color or scarves. I refuse to blend into the woodwork, so why can't we have something to fit my kind of woman?

Otherwise, I love your magazine. Thank you.
--Sherri Moore

Dear Lesley,

I have been a reader of MORE for many years. I have given subscriptions as gifts. It is the only magazine I subscribed to for many years. I pass my copies along to my daughters and friends.

However, I have also written numerous times, done surveys and never got a response. I know you need advertising money, but I find it more and more difficult to take your magazine as seriously as I once did. Your articles are always about issues, ageing, honesty, reinventing and yet you allow so many of your ads to LIE to us. There isn't a make-up ad that isn't airblown and touched up. I would buy any product that has a before and after picture and says there is nothing that has been retouched. But allowing these ads in your magazine makes a shame of everything that you do that is good. You claim to support us as we age, and yet you have photos of women we will never look like. You tell us to be happy in our own skin, and you allow ads with models that look 20, or are touched up to look even younger with skin that just doesn't exist on any one over 40.

Please, if you can't do anything about the ads, please at least address the issue.

Thank you,
--Carole

Share Your Thoughts!

Comments

Lynn Cadogan04.17.2013

I have never written a magazine before but you are always asking for comments and feed back, so I felt compelled to write. I enjoy reading MORE and share it with friends when I finish. The articles are appropriate and very informative but in looking at the ads I find a big discrepancy in the age of women you are "writing" for and the appearance of the models. Except for maybe Diane Keaton, I couldn't find a model that looked "mature" and had any wrinkles. I would like to see more advertising with vibrant, more mature realistic looking women since that is the demographic your magazine is written for. Thanks for letting me share my comment.

04.05.2013

I read More cover-to-cover every month and have never written in before, but the article on the pills we can't kick was a major eye-opener. I was prescribed Effexor 3 years ago when I was diagnosed with breast cancer. It was supposed to stop the hot flashes brought on by suddenly stopping HRT. After reading your article, I began to research Effexor and found that it causes hot flashes(!) and many other pretty nasty side effects. I started to taper off a few weeks ago and stopped taking it completely 6 days ago. The withdrawals are awful--really, truly awful--but I know eventually they will stop and I will no longer be putting my health in jeopardy taking a drug that isn't even meant to do what it was prescribed to do. If I still have hot flashes, I will suffer them naturally. I already take Black Cohash and will add other supplements or vitamins to help. Thank you so much for such an important article.

Carol 03.21.2013

No no no.....no 30 somethings in More! You promised a magazine for women over 40 - please honor that! And while you are at it, it wouldn't hurt to add "This is what 70 looks like". I read More front to back and back to front. I used to shop your ads for products I knew would be for me at my age.....but this is uncomfortably becoming more of my daughters' magazine. We deserve the More original market - I am waiting to spend....

03.07.2013

I love More, and I love Connie Britton. And believe me, I am no prude. But I did not love the girlie-mag photos that accompanied an otherwise very good story on this very interesting, strong and intelligent woman. Did I pick up the wrong magazine? Have I turned into my Great-Aunt Lila Lee, who would have been shocked and appalled by the overtly sexy display of Ms. Britton's bits, barely covered with scanty scraps? I believe in celebrating our fabulousness. But I have to wonder -- to what audience were you playing with those photos? Has More decided to be Maxim?

Julie 03.04.2013

I have become very disillusioned with MORE. It seems you are trying to reach a younger demographic (already more than well served) by including the 30s, whilst paying less attention to women in their 60s and 70s. I am 51 and have nothing in common with women in their 30s with regards to skin care, lifestyle, etc. Reading other womens' comments, I see I am not alone in this point of view. I would love to hear from the Editor on why the 30 somethings are now included.

Kate Dockham03.03.2013

I enjoy your magazine, but often think it is geared to women of a different lifestyle than my on-the-go mom and teacher life. I was looking through the Stylebook: Dressing for the Decades, and found a pair of shoes I had to have whether in the teacher budget or not. So I went to the Vince Camuto site to find the studded black sandals shown and nothing! How disappointing that I finally take the plunge and follow a piece of information from your magazine only to be unable to even find a picture of the same sandals. It is only March 3rd, hard to believe the season/trend/moment has eclipsed me already. Just another lesson for this everyday teacher to learn.
Sadly Shoeless,
Kate Dockham

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