Pantone Names Tangerine Tango 2012 Color of the Year

Reddish orange takes over from 2011's reddish pink hue.

by Lesley Kennedy • MORE.com Reporter
pantone tangerine tango image
Tangerine Tango is Pantone's 2012 color of the year.
Photograph: Pantone

Can you picture yourself in a boat on a river, with tangerine trees and marmalade skies? Too acid-trippy for you? How about wearing tangerine dresses while eating marmalade pies? With apologies to the Beatles, are we getting warmer?

We think John Lennon would have really dug Pantone’s 2012 color of the year: Tangerine Tango. The reddish orange hue has taken the reins from Honeysuckle, this year’s top shade. Yep, reddish pink is already sooo 2011.

Also called Pantone 17-1463, for you designer types out there, the color company on its site says Tangerine Tango, “an enticing juicy orange, is a vivacious and appealing refresher to enliven anyone's outlook this spring.”

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” Leatrice Eiseman, executive director of the Pantone Color Institute, says in a release. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Shall we dance?

Click here to read the full release.

Click here to read another fascinating news story from today’s headlines.

Don’t miss out on MORE great articles like this one. Click here to sign up for our weekly newsletter!

First Published December 9, 2011

What’s your reaction?

Comments

Post new comment

Click to add a comment