Her Inspiration: When entrepreneur Natasha Ashton's cat, Bodey, became ill, she received a veterinary bill for $5,000. "As students, my husband and I were already saddled with debt, and the only way we could afford to pay for Bodey’s veterinary care was by downsizing our apartment, which we of course did," she said.
That led her and her husband, Chris Ashton, to launch Petplan, a pet health insurance provider offering lifelong coverage for any pet, of any age in the U.S. "We have a 'pets come first' philosophy, so we offer a suite of tools, including vet-authored health tips and feature content offered on both our website and in fetch! magazine," she said.
Her Advice: "Identify the experts in your field and surround yourself with them. One of the best decisions we ever made as a company was to recruit Vernon Hill as company Chairman. His extraordinary experience in the financial services industry as the co-founder of Commerce Bank, coupled with his passion for creating fans, not just customers (and his own experience as a pet parent), allowed us to take the business to the next level."