With her demanding job and active home life, Newkirk struggled to remember birthdays and anniversaries. “I think the most successful entrepreneurs take something that means something to them--like a cause or a problem--and do something about it, helping others along the way,” she said.
She teamed up with one of her colleagues, Renee Walter, who shared her frustration. Together they launched Red Stamp in 2005. “We think of creative ways people can connect to help strengthen their relationships,” she said. “Because sending a personalized card says, ‘Not only am I thinking about you, but I’m thinking about you at a time that is important to you.’”
Shortly after starting Red Stamp, Newkirk found out her dad had terminal cancer. “I was able to spend a lot of time with him before he passed away,” she said. “If you don’t set aside time for what is important to you, it doesn’t get done.”