"Being a home-based entrepreneur makes your image extremely important because you are solely responsible for representing yourself. Who would you rather do business with - an entrepreneur that looks incredibly successful or one who does not appear to prioritize her business?"
"Dressing well, even if you are a home based entrepreneur, is critical. It not only sparks a sense of confidence, but at the same time, helps separate the idea that 'bedroom to home office is a crawl away' mindset – making you more productive."
Ditch your pajamas for something casual and smart. A cute blouson top is comfy enough for wearing around the house, yet you will be errand ready when duty calls, or an urgent meeting with a client pops up on your calendar.
By work staples, I mean work staples, like pens, papers, and paper weights. Choosing colorful and vibrant work accessories will not only dress up your work area, but your mood as well and I can’t tell you enough how much this will lend to your overall productivity (not to mention style).
"Career experts recommend dressing up for phone interviews even though potential employers can't see your business-class duds. The same principle applies to solitary entrepreneurs: Dressing well affects your confidence, productivity, and overall demeanor as you work. Wearing smart clothing can help create focus, and the ritual of getting dressed is a great way to start the working day."
If you take an hour on Sunday to assemble ensembles for the coming week, you'll be a lot less likely to reach for those sweats day after day. Hang completed outfits in your closet - accessories and all - for easy access.
Photo Credit: Courtesy of crystalfoto/Shutterstock.com
Consider Tunics
The long over lean dressing formula is a fantastic smart-casual alternative to jeans and tees, and works beautifully for home-based entrepreneurs. Tunics paired with leggings, skinny pants, or other slim-cut bottoms create a modern, flattering silhouette on many figures, and this combination of pieces is as comfy as PJs.
Ponte is a double-knit interlock fabric that has stability and firmness in addition to flexibility and softness. This means it can hold its shape when used in dresses, blazers, and more structured pieces, but also remain pliant and forgiving. It's a fabulous option for home-based entrepreneurs interested in looking sharp while staying comfortable.
Tall boots add sass to virtually any outfit, and flat styles are ideal for entrepreneurial types. We all know that working from home actually means racing around the house, running errands, and dashing out for the occasional business meeting. A polished pair of flat boots will help you look sleek and chic while remaining mobile.
"Having a home office does not mean you should not be ready for last minute meetings, lunches, etc. Already being dressed appropriately will save you time and you don't want to scare off the delivery man if you get frequent packages as I do. Treat your home office like you would a corporate office. Get dressed."
Photo credit: Charles Wilmore, Wilmore Photography
Remember a Certain Look Can Change Your Attitude and Mood
Looking confident is part of sounding confident, whether you are talking with a client over the phone or communicating through email. You want to be on top of your game, and feeling good about yourself can give you that edge. Plus, many businesses now skype.
Stylish jeans are the new entrepreneur work uniform, wide leg or straight. You can throw on a blazer or a fitted button up with your jeans and be ready for a meeting in a pinch. Add a pair of fun heels to add extra chic to your casual work look.
Suggested Brands: Calvin Klein, Gap, Vintage Revolution, Citizens for Humanity
Yes, sometimes you can get in a rut of over-indulging in the comfort of your home office environment. Get out of those p.j.'s, sweats, and slippers, and get dressed. This includes your feet. Fun cozy flats are functional, comfy, and will complete your entrepreneur work look.
Suggested Brands: Me Too, Michael Kors, Nine West.
For a low maintenance and professional look, I would recommend a shorter bob, a style with less layering. Short hair is a big trend this year, especially amongst celebrities. When styling, you have the option to add a style cream and let your hair air dry or you can blow dry your hair for a clean, polished finish.
Jennifer Jeanne Patterson is a freelance writer and author of 52 Fights. She lives in Minneapolis with her husband and three children. Find her blog at Unplanned Cooking.
