The Minnesota-born makeup artist moved to New York City in the 1980s and quickly landed work with famed photographer Arthur Elgort and coveted editorials in Elle, Vogue and Harper’s Bazaar. Before long, Aveda named her their Creative Director of Cosmetics and she was publishing books (a makeup manual, called Basic Face, with pal Cindy Crawford and Real Beauty, offering makeup tips for real life). Believing style, design, quality and great value were not mutually exclusive, she launched Sonia Kashuk for Target in 1999 and the rest is affordable makeup history. Here, a few of her personal beauty MVPs.
As my skin matures, this intensive moisturizer has become key in maintaining a supple, smooth complexion. I like to slather on this cream both day and night. My trick is to apply it when I wake up and go about getting ready, saving my makeup for last and allowing enough time for the product to absorb completely into the skin. $195; Click to buy
My foundation is specially formulated with yellow undertones to neutralize redness. It leaves your skin looking naturally airbrushed and gives you a dewy glow without the oily shine. $11; At Target store of click to buy
Sonia Kashuk Instructional Eye Palette in Eye on Neutral
One of those products every women should have in her makeup bag. This palette of 12 matte, neutral shadows gives you versatility and range, allowing you to keep your look basic but add drama as needed. Also, for all you beauty beginners, it comes with step-by-step instructions for three gorgeous looks complete with lip and cheek pairings! $20; At Target stores of click to buy
The way the blade of this curler meets the silicone bed is a precise angle that creates a sharp 90-degree crimp to the lashes. This gives you a more defined curl that lasts much longer. $10; At Target stores or click to buy
Sonia Kashuk Satin Luxe Lip Color SPF 16 Sunscreen in Violetta
This pinky-plum hue is seasonless and universally flattering. Bright enough for spring but deep enough for fall, the unexpected pop of color will get you tons of compliments, plus the creamy formula feels divine. $10; At Target stores