Pro Picks: The Mass Makeup Mastermind

Makeup artist and cosmetics entrepreneur Sonia Kashuk divulges her must-have beautifiers

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Sonia Kashuk

The Minnesota-born makeup artist moved to New York City in the 1980s and quickly landed work with famed photographer Arthur Elgort and coveted editorials in Elle, Vogue and Harper’s Bazaar. Before long, Aveda named her their Creative Director of Cosmetics and she was publishing books (a makeup manual, called Basic Face, with pal Cindy Crawford and Real Beauty, offering makeup tips for real life). Believing style, design, quality and great value were not mutually exclusive, she launched Sonia Kashuk for Target in 1999 and the rest is affordable makeup history. Here, a few of her personal beauty MVPs.

Photo: Courtesy of Sonia Kashuk

Aesop Geranium Leaf Body Cleanser 

This crisp, refreshing body wash is my morning wakeup in a bottle! The invigorating scent smells fabulous and leaves my skin squeaky clean without stripping it of moisture. $23-43; Click to buy

Photo: Courtesy of Aesop

Oribe Shampoo & Conditioner for Beautiful Color

I love the amazing fragrance and richness of this dynamic duo. The condition of my hair has completely transformed since using these products. $36 and $39
; Click to buy

Photo: Courtesy of Oribe

Oribe Signature Moisture Masque

This is a dream product for my coarse, curly hair.  It’s the only thing that can soften and tame my kinky mane! 

$59; Click to buy

Photo: Courtesy of Oribe

StriVectin- SD Instant Retexturizing Scrub

I feel like my face doesn’t come to life without using this every morning in the shower to exfoliate and remove all the dead cells, leaving my skin radiant and ready to face the day.
 $29; Click to buy

Photo: Courtesy of StriVectin

Valmont Prime Regenera I 

As my skin matures, this intensive moisturizer has become key in maintaining a supple, smooth complexion. I like to slather on this cream both day and night. My trick is to apply it when I wake up and go about getting ready, saving my makeup for last and allowing enough time for the product to absorb completely into the skin.
 $195; Click to buy

Photo: Courtesy of Valmont

Cindy Crawford’s Meaningful Beauty Glowing Serum

The name says it all! Moisturizing is an essential step in prepping the face for flawless makeup application, and this magic serum thoroughly hydrates for gorgeous, glowing skin.
 $52; 877-383-1212

Photo: Courtesy of Meaningful Beauty

Valmont Cyto Complex Eye Rides Dermo-Structure Factor III 

Another great product in my anti-aging arsenal, this gel cream fills in fine lines and is ultra soothing to tired, puffy eyes. $220; Click to buy

Photo: Courtesy of Valmont

Sonia Kashuk Perfecting Luminous Foundation 

My foundation is specially formulated with yellow undertones to neutralize redness. It leaves your skin looking naturally airbrushed and gives you a dewy glow without the oily shine. 
$11; At Target store of click to buy

Photo: Courtesy of Sonia Kashuk

Sonia Kashuk Instructional Eye Palette in Eye on Neutral 

One of those products every women should have in her makeup bag. This palette of 12 matte, neutral shadows gives you versatility and range, allowing you to keep your look basic but add drama as needed. Also, for all you beauty beginners, it comes with step-by-step instructions for three gorgeous looks complete with lip and cheek pairings!
 $20; At Target stores of click to buy

Photo: Courtesy of Sonia Kashuk

Sonia Kashuk Dramatically Defining Lash Curler

The way the blade of this curler meets the silicone bed is a precise angle that creates a sharp 90-degree crimp to the lashes. This gives you a more defined curl that lasts much longer.
 $10; At Target stores or click to buy

Photo: Courtesy of Sonia Kashuk

Sonia Kashuk Satin Luxe Lip Color SPF 16 Sunscreen in Violetta

This pinky-plum hue is seasonless and universally flattering. Bright enough for spring but deep enough for fall, the unexpected pop of color will get you tons of compliments, plus the creamy formula feels divine.
 $10; At Target stores

Photo: Courtesy of Sonia Kashuk

Oribe Supershine Moisturizing Cream

Eliminates frizz and leaves my hair incredibly shiny.  Just a dime-sized dollop will completely revitalize even the dullest of tresses. $49; Click to buy

Photo: Courtesy of Oribe

Sonia Kashuk Nail Colour in Hot Pursuit

Orange is the big color of Spring 2012 so I will be using this orangey-red to brighten up my fingertips and ease into this bold trend. $5; At Target stores

Photo: Courtesy of Sonia Kashuk

Fracas by Robert Piguet 

My signature perfume for years, the delicate notes of tuberose are seductive and feminine. $95-210; Click to buy


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Photo: Courtesy of Saks

First Published Tue, 2012-02-28 00:39

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