Beyond mainstays like LinkedIn and Twitter, get up to date on other sites—they will keep you modern and in touch:
Google+: This social-networking site acts a lot like Facebook. But it’s useful in other ways, such as influencing what information is available about you online, says Miriam Salpeter, a social media strategist: “If it’s not feasible to create and maintain your own website, posting content here is one way to create a flattering digital footprint.”
Instagram: Although users see the photo-sharing website as primarily for fun, companies go there to build their brands. You should be familiar with the way it works, particularly if you’re in marketing or a visual field such as fashion or interior design.
Dropbox: People trade images and large files online with this file-sharing tool. “Companies use Dropbox to provide information to colleagues and clients,” says Sabina Hitchen, “chief excitement officer” for Tin Shingle, a resource for small-business owners.