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Alterna
$38.00 $26.60

This powerfully reparative leave-in treatment is formulated with Strand-Building Proteins to help restructure strands, fill in gap...s and tears in the cuticle, and strengthen the hair, protecting it from breakage and future damage. Transforming previously coarse hair, it significantly improves smoothness, texture, and manageability. read more

Alterna
$25.20 $17.64

Bamboo Smooth Anti-Breakage Thermal Protectant Spray is clinically proven to reduce breakage by 87%. Instantly repairs, strengthen...s & smoothes strands while providing maximum anti-breakage protection from heat styling tools. Provides an exceptionally high level of thermal protection of up to 428° for an unbreakable heat barrier. *Clinically proven to prevent breakage up to 87% and provide thermal protection up to 428oF / 220oC. read more

Alterna
$29.99

Bamboo Volume Weightless Whipped Mousse with strengthening pure organic bamboo extract and stimulating, phyto-nutrient rich organi...c maca root envelops the hair to build manageable fullness, thickness and lift from root to tip. All-day hold formula creates incredible, natural looking volume that is never stiff or crunchy. With Color Hold technology for color retention because great hair should be sustainable. read more

Alterna
$21.00 $14.70

This ultra-dry, flexible hold, humidity resistant formula gives you brushable natural looking hair that stays put. Infused with Ag...e-Control Complex this formula increases elasticity and balances moisture levels to restore hydration, strength and vibrancy. read more

Alterna
$27.00 $23.99

Get tousled, just-back-from-the-beach waves with this weightless mist. Adds texture, volume and healthy shine to all hair types.

Alterna
$25.20 $17.64

Hair is left visibly thickened and noticeably more voluminous with healthy shine for a full 48 hours, even on day two hair. Effect...ive on even the finest hair types. read more

Alterna
$9.00 $7.99

Alterna Caviar Anti-Aging Working Hairspray has a humidity resistant and ultra-dry formula with a flexible brushable hold. Leaving... hair brushable and natural looking while staying in place. Enriched with Age-Control Complex which helps increase flexibility and balance moisture levels to restore strength, hydration, and vibrancy. Also free of Parabens, Sulfates, Synthetic Dyes, Phthalates, GMOs and Triclosan read more

Alterna
$100.00 $79.99

Lightweight conditioning formula separates curls with super-natural definition, shape & control. Eliminates frizz & flyaways. Non-...crunchy, flexible hold leaves curls with a soft, touchable finish. read more

Alterna
$19.50 $13.65

Bamboo Smooth Anti-Humidity Hairspray is a weightless, ultra-dry, flexible hold hairspray. Combines smoothing organic kendi oil an...d strengthening pure organic bamboo extract to lock out frizz while locking in style. Never sticky or stiff, this humidity resistant hairspray extends the life of a blowout while maintaining body and shine. read more

Alterna
$27.00 $18.90

A lightweight glossing crème that adds soft definition and brilliant shine in a portable purse friendly compact. Designed with Age... Control Technology Complex, Glitterati Shine and Define Balm address all types of aging including natural, chemical and environmental. read more

Alterna
$23.10 $16.17

This formula combines strengthening pure organic bamboo extract with shine-amplifying organic Indian gooseberry in a weightless fi...nishing mist that polishes any hair type with sheer mirror-like shine. Infused with Color Hold® technology for maximum color retention and nourishing antioxidants that prevent free radical damage, this product also eliminates frizz and flyaways. read more

Alterna
$25.20 $24.78

Revive flat hair with a direct blast of volume near the roots. Lightweight, formula boosts fullness & lift near the crown and is n...ever stiff or sticky. Takes lasting volume to new heights. read more

Alterna
$22.00 $15.40

A lightweight glossing crème that adds soft definition and brilliant shine in a portable purse friendly compact. Designed with Age... Control Technology Complex, Glitterati Shine and Define Balm address all types of aging including natural, chemical and environmental. read more

Alterna
$120.00 $98.99

Get long-lasting style with this ultra-hold sculpting clay. It's concentrated styling power provides definition & texture with a t...ouchable matte finish. read more

Alterna
$25.20 $17.64

This lightweight, instantly absorbing mist can be used as a treatment or a style primer to eliminate frizz, shield hair from heat ...styling tools, enhance shine and protect color while boosting your hair's health. Best for use on normal hair types. read more

Alterna
$30.00 $24.99

This lightweight conditioning formula separates and smooths curls without weighing them down, controlling frizz and adding definit...ion. Provides flexible, non-crunchy hold for curls that are touchably soft. read more

Alterna
$22.00 $15.40

Tame split-ends and reduce frizz for sleek, shiny hair that looks and feels healthier with this nutrient rich, ultra moisturizing ...conditioner. Fortifies follicles and infuses each strand with intense hydration with smoothing Organic Bamboo Extract & Organic Kendi Oil. read more

Alterna
$32.00 $22.40

Caviar Anti-Aging Bodybuilding Volume Shampoo removes dirt and oil while restoring a healthy, youthful appearance and texture to y...our hair. Featuring its Age Control Complex, caviar extract, vitamin C, cytokines and amino acids help thicken strands while enhancing volume and protecting color, leaving the hair with a radiant tone and a fuller texture. read more

Alterna
$32.00 $22.40

Caviar Anti-Aging Bodybuilding Volume Conditioner transforms brittle, dull hair into strong, healthy, younger-looking hair. Formul...ated with Seasilk to repair, moisturize and nourish hair, and Color Hold to protect hair from damage and color fade. Incorporates 's Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger-looking hair. read more

Alterna
$80.00 $56.00

Caviar Anti-Aging Bodybuilding Volume Conditioner transforms brittle, dull hair into strong, healthy, younger-looking hair. Formul...ated with Seasilk to repair, moisturize and nourish hair, and Color Hold to protect hair from damage and color fade. Incorporates 's Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger-looking hair. read more

Alterna
$60.00

A volume-boosting, paraben-free conditioner that provides weightless moisture while lifting hair at the roots for lasting body.

Alterna
$25.00 $10.99

A volume-boosting, paraben-free conditioner that provides weightless moisture while lifting hair at the roots for lasting body.

Alterna
$21.00 $14.99

Alterna Bamboo Abundant Volume Conditioner is infused with volume-boosting vital nutrients and weightless moisture for healthy vol...ume. Designed to make even limp, lifeless hair have a fresh full-bodied look. Protect color-treated hair with this sulfate-free, sodium-chloride free formula. read more

Alterna
$21.00 $14.70

A strengthening and shine-enhancing daily shampoo. Sulfate & sodium chloride-free formula with Color Hold® technology prevents dul...lness and provides vibrant color retention. read more

Alterna
$21.00 $14.70

Paraben and sodium chloride free conditioner infuses hair with nourishing moisture & vital nutrients to keep it strong & healthy w...ith beautifully vibrant color. With rinse resistant Color Hold® UV+ Technology for the highest level of color protection. read more

Alterna
$23.10 $16.17

Virtually translucent dry shampoo spray absorbs oil, product build-up and impurities to extend the life of your blowout without le...aving a powdery residue. Hair is left feeling clean & full of body with an amazing Sheer Blossom smell. Also great for achieving volume on freshly washed hair. read more

Alterna
$60.00 $35.00

The perfect fusion of 10 key elements that transform hair from ordinary to extraordinary. This sulfate-free cleanser rebalances an...d nourishes all hair types for customized results. read more

Alterna
$22.00 $15.40

This shampoo combines strengthening organic bamboo extract and smoothing organic kendi oil to achieve the ideal level of moisture ...needed to lay the foundation for healthier, frizz-free hair. Color Hold® technology maximizes color retention. read more

Alterna
$23.10 $16.17

Bamboo Style Cleanse Extend Translucent Dry Shampoo combines strengthening pure Organic Bamboo Extract and nourishing, naturally f...ixative Blue Yucca Root in this virtually translucent dry shampoo designed to absorb oil, product build-up and impurities to extend the life of your blowout without leaving any powdery residue. With Color Hold technology for color retention. read more

Alterna
$32.00 $22.40

Revitalize brittle hair and bring back silky radiance with Caviar Anti-Aging Moisture Conditioner. It restores and rebalances mois...ture while protecting color and improving the overall appearance of dry, brittle hair. Infused with 's Age-Control Complex®, which includes caviar extract, vitamin C read more

Alterna
$21.00 $14.70

A strengthening and nourishing daily conditioner for dramatically shiny hair. Paraben & sodium chloride-free formula with Color Ho...ld® technology prevents dullness and provides vibrant color retention. read more

Alterna
$25.00 $17.50

A shine-enhancing, paraben-free conditioner that infuses hair with a surge of antioxidants and vitamins, hydrating and reviving la...ckluster locks. read more

Alterna
$150.00 $99.99

Alterna Hemp Repair Treatment Conditioner is made with proteins, moisture, and vitamins to help strengthen hair while prolonging h...air color. Formulated with Enzymetherapy and Certified Organic Botanicals to prevent breakage and damage. read more

Alterna
$45.00 $24.69

Improve the overall look and feel of hair with Alterna Bamboo Luminous Shine Shampoo. This gentle sulfate-free cleanser combines s...trengthening eco-certified Bamboo Extract and shine-amplifying Indian Gooseberry for healthy radiance. Freshly cleansed hair is left moisturized, shiny and brilliantly glossy. read more

Alterna
$32.00

A multivitamin spray with an element of heat protection. This nourishing spray provides light conditioning while boosting hair's i...mmunity leaving damaged hair soft, silky and smooth while improving manageability. This spray is formulated with anti-oxidants. Vitamins A and C protect against free radical damage, while B-complex vitamins biotin, B6 and B12 help restore strength, shine & body. Vitamin E helps nourish, condition, and smooth strands. Free of parabens, sulfates, phthalates and synthetic color. Protects hair from heat styling up to 450 degrees F. 4.2 oz. Made in USA. read more

Alterna
$28.00 $14.98

A dry multitasking working and finishing spray for hair. It adds dimensional texture shape and movement to all hair types. It suit...s to all types of hairs. read more

Alterna
$29.40 $20.58

This ultra-dry, flexible hold, humidity resistant formula gives you brushable natural looking hair that stays put. Infused with Ag...e-Control Complex this formula increases elasticity and balances moisture levels to restore hydration, strength and vibrancy. read more

Alterna
$26.00 $24.99

The Alterna Bamboo Beach Summer Ocean Waves is infused with Tahitian coconut and bamboo extract to help moisturize and strengethen... hair while still giving the perfect texture without the crunchy feeling. Summer Ocean Waves instantly creates texture, volume, and weightless moisture. It also has the added benefits of color and UVA/UVB protection to protect against the effects of the sun, pool, and saltwater. read more

Alterna
$24.94 $14.98

Bamboo Shine Luminous Shine Mist combines strengthening pure Organic Bamboo Extract with shine amplifying Organic Indian Gooseberr...y in a weightless finishing mist that polishes any hair type with sheer mirror like shine. This mist is infused with Color Hold technology for maximum color retention. read more

Alterna
$34.00

What is it: A luxurious sulfate- and paraben-free cleanser that provides hydration to moisture-starved hair while protecting hair ...from color fade, daily stresses, and future damage. It's the first step in a comprehensive antiaging regimen for your hair.Who is it for: Ideal for those with severely dry, damaged, or color-treated hair.Why is it different: This sulfate-free shampoo replenishes moisture, improving the overall appearance of dull, dry, and brittle hair, restoring it to its youthful state. It also protects against future damage and color fade.Every strand of hair has a natural protective lipid layer. Exposure to heat styling, coloring, UV rays, harsh water, or the natural graying process can damage that protective layer, leaving hair dull, dry, and brittle. Caviar has omega 3 fatty acids that replenish that outer lipid layer for shiny, soft, manageable hair.In a clinical study, 100% of women saw visible improvements in shine, texture, softness, read more

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