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Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$14.79

Urban Decay Ink for Eyes Black Eye Liner Pen 0.02 oz Create envy-inducing cat eyes with ease. Ultra-waterproof and crazy-precise, ...our fine-tipped pen creates glossy, sharply defined lines that last all day. Draw intense, shiny, blacker-than-black lines... read more

Urban Decay
$54.00 $24.97

The key to nailing the most sought-after and elusive eye look ever? Urban Decays Naked Smoky--loaded with all the essentials to pe...rfect any smoky eye. A true range of shades. The perfect brushes. And detailed tutorials.UD packed this palette with a... read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$20.00

Creamy, forever-lasting, award-winning and waterproof, 24/7 pencils delight you with lush tropical hues, deep metallics, and unusu...ally vibrant neutrals. The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been... read more

Urban Decay
$30.00 $9.97

Match your brow to your box! We packed all the tools you need for amazing brows into one palm-size kit: two shades of brow color, ...wax, tweezers and two brushes. Maintaining your brows shouldnt involve a small army of products and a sizeable amount of... read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$49.00

Urban Decay has got something that will send your glitter addiction into overdrive. Get ready to explore eight otherworldly new sh...ades of planet Earth's sparkliest shadow in Urban Decay's first-ever Moondust Eyeshadow Palette. Found exclusively in this... read more

Urban Decay
$19.00 $11.97

If you think all eyeshadows are the same, then you clearly havent tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety... texture and delivers rich, decadent color and long-lasting, crease-free wear. The best part? With an INSANE range of... read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$21.00

You've never seen a sparkly shadow this sophisticated. Moondust is dazzlingly sparkly but with a super refined, incredibly sophist...icated feel (and not a single speck of chunky glitter). Microfine bits of iridescent sparkle collide with intense, dreamy... read more

Urban Decay
$19.00 $11.97

If you think all eyeshadows are the same, then you clearly havent tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety... texture and delivers rich, decadent color and long-lasting, crease-free wear. The best part? With an INSANE range of... read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$20.00

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but t...hanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done... read more

Urban Decay
$19.00 $11.97

If you think all eyeshadows are the same, then you clearly havent tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety... texture and delivers rich, decadent color and long-lasting, crease-free wear. The best part? With an INSANE range of... read more

Urban Decay
$21.00

Moondust Eyeshadow by Urban Decay is a sparkly, sophisticated, yet super-refined eyeshadow that maintains its dazzle without a sin...gle speck of chunky glitter. Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics for an effect that's out of this world. New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look. The result is sexy, twinkling sparkle with a ton of depth and movement. Pro tips: Apply with your fingers. For an extra intense color payout, try it wet. Style Name: Urban Decay Moondust Eyeshadow. Style Number: 885927. Available in stores. read more

Urban Decay
$20.00

All the glitz of glam rock (without the spandex or bad hair). Urban Decay's water-based, buildable liner contains super-fine glitt...er in a clear base that dries down quickly and Really stays put. Wear Heavy Metal alone, apply it over Urban Decay's... read more

Urban Decay
$19.00 $11.97

If you think all eyeshadows are the same, then you clearly havent tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety... texture and delivers rich, decadent color and long-lasting, crease-free wear. The best part? With an INSANE range of... read more

Urban Decay
$20.00

Urban Decay 24/7 Velvet Glide-On Pencil is the ultimate smoky liner for smudging, with an exclusive waterproof formula that provid...es the same long-lasting wear you've come to expect from 24/7, but with a soft, smoky, matte finish. The pencil provides intense color payoff and is blendable with a quick dry-down. Though it's more powdery than the brand's best-selling pencil, it blends easier to create soft, smoky edges. It contains moisturizing jojoba oil for added nourishment. The pencil comes in a shade-matched barrel to make it easier to spot in your bag. Pro tips: Use the pencil to do a smoky, rimmed eye or whenever you want to create a look that's more matte and soft. If you experience some soft fallout during application due to the matte, almost shadow-like texture, just wipe it away. Once it dries down it will last all day. For the perfect application, sharpen just before applying. Style Name: Urban Decay 24/7 Velvet Glide-On Eye Pencil. Style Number: 887887. Available in stores. read more

Urban Decay
$20.00

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but t...hanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done... read more

Urban Decay
$49.00 $23.97

Chaos-inducing colorin ten VELVETY shades. Inspired by Chaos (a brilliant matte blue from The Vice Palette), Urban Decay created t...he ultimate fix for color addictspacked with ten of the brightest, most amazing shades youve ever laid eyes on, plus a... read more

Urban Decay
$20.00

All the glitz of glam rock without the spandex or bad hair. Urban Decay Heavy Metal Glitter Eyeliner is a water-based, buildable f...ormula that contains super-fine glitter in a clear base that dries down quickly and really stays put. It's suspended in a gel so it won't separate in the bottle, which means you don't need to shake it. Peach and cucumber extract condition the skin while carrot extract smoothes and softens. Pro tip: Use Heavy Metal's precise, thin-tipped brush to create fine, glittery lines. Want more sparkle? Use the side of the brush to sweep sparkle all over your lids. Or, for an even bolder, jewel-encrusted look, remove the wiper (the little piece that controls how much product comes out of the bottle) and tap on with your fingers. Wear it alone, apply it over an eyeshadow or layer two shades together for a more intense glam-rock effect. Style Name: Urban Decay Heavy Metal Glitter Eyeliner. Style Number: 885931. Available in stores. read more

Urban Decay
$20.00

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but t...hanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done... read more

Urban Decay
$19.00 $11.97

If you think all eyeshadows are the same, then you clearly havent tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety... texture and delivers rich, decadent color and long-lasting, crease-free wear. The best part? With an INSANE range of... read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$20.00

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but t...hanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done... read more

Urban Decay
$19.00 $11.97

If you think all eyeshadows are the same, then you clearly havent tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety... texture and delivers rich, decadent color and long-lasting, crease-free wear. The best part? With an INSANE range of... read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$20.00

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but t...hanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done... read more

Urban Decay
$49.00

Urban Decay Moondust Eyeshadow Palette. Urban Decay has got something that will send your glitter addiction into overdrive. Get re...ady to explore eight otherworldly new shades of planet Earth's sparkliest shadow in UD's first-ever Moondust Eyeshadow... read more

Urban Decay
$20.00

24/7 Glide-On Eye Pencil by Urban Decay is a creamy, long-lasting, award-winning, waterproof formula that goes on velvety-soft and... stays creamy for blending for 30 seconds after application before drying down to a long-lasting finish that won't budge. Created with 50% moisturizing ingredients such as jojoba oil, vitamin E and cottonseed oil, the pencil offers nourishing benefits plus long-lasting, dreamy, creamy color. Pro tips: When your pencil starts to get dull, use the small barrel of a makeup pencil sharpener to grind it back to the perfect point. Style Name: Urban Decay 24/7 Glide-On Eye Pencil. Style Number: 887362. Available in stores. read more

Urban Decay
$20.00

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but t...hanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done... read more

Urban Decay
$16.00

Urban Decay Mascara Resurrection. The hardest part about touching up your makeup before a night out? Not being able to reapply you...r mascara. Until now. The ultimate do-over, Urban Decay’s Mascara Resurrection brings your mascara back to life so you can keep piling it on. Like a killer lash comb in liquid form, this clear refreshing serum combs through lashes to soften mascara and get your lashes ready for another coat. And the curved fiber brush really grabs onto lashes and separates them. There’s NOTHING else like it! Want to top off your mascara later in the day? A quick coat of this serum makes lashes pliable and ready for more. If you botched your mascara or didn’t pull it through well, simply comb Mascara Resurrection through your lashes to refresh, then reapply mascara. Urban Decay’s lightweight, oil-free formula contains a special blend of ingredients to moisturize lashes while helping with mascara wear. Copper powder and panthenol condition and bind moisture to the hair shaft, improving lash health while giving your mascara new life. Tips: For a mascara refresh, comb through your lashes with Mascara Resurrection; then, apply one or more coats of your favorite mascara. read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$20.00

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but t...hanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done... read more

Urban Decay
$24.00

Urban Decay Perversion Mascara. This ultra-creamy, lengthening and volumizing mascara from Urban Decay features triple-black pigme...nts and a deeply nourishing ingredient blend for bigger, blacker, badder lashes. So intense you might need a safe word, Perversion glides on and gets you sexy in one stroke. (Yet it won’t quit until you say when.) It’s insane how black it is the purest, deepest, most intense black color imaginable. Perversion has a creamy, full-bodied texture that’s not too dry, not too wet. This allows just the right amount of “pull” so it glides through lashes. The result: incredible control for insane lashes. Go ahead and pile on coat after coat. Want to apply more before you go out at night? No problem. Even if its been all day since you applied, more Perversion always means more beautiful lashes. It NEVER gets brittle or clumpy. Perversion Mascara contains Hairdensyl, a complex blend of proteins and amino acids including marine glycogen, known to stimulate lash growth. Honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects. The twisted trim on the high-tech, volumizing brush latches on to each lash to separate and define; finally, a volumizing mascara with a clean, clump-free finish. It pulls through lashes smoothly and lays down a generous amount of product. No need to wiggle the wand or maneuver it at all different angles! If you need to apply in public, you’ll look good holding Perversion. Urban Decay emblazoned their gorgeous, highly metallized black tube with a big purple “Perversion” and their tagline: “Bigger. Blacker. Badder.” Tip: For even sexier lashes, prep yours with Subversion Lash Primer before applying Perversion Mascara. Shade Description: Perversion: blackest black read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$21.00

You've never seen a sparkly shadow this sophisticated. Moondust is dazzlingly sparkly but with a super refined, incredibly sophist...icated feel (and not a single speck of chunky glitter). Microfine bits of iridescent sparkle collide with intense, dreamy... read more

Urban Decay
$10.00

Urban Decay Limited Edition Build Your Own Palette Eyeshadow. With Urban Decay’s Nirvana Build Your Own Palette, YOU call all the ...shots. Whether you’re creating an all-Naked look, an arresting smoky eye or going for full-blown color, this collectible palette has four empty UD Eyeshadow slots for you to customize. And with UD’s massive selection of shades, your options are limitless. Because we all like to experiment, all of Urban Decay’s Eyeshadow shades are designed to fit perfectly in their Build Your Own Palettes. Just pop any four UD shadows out of their cases and into this customizable palette. You can create any combination you crave for the ultimate travel-friendly collection and switch shades out as often as you want. No matter which shades you put inside, UD’s proprietary Pigment Infusion System™ delivers rich, velvety, blendable color that lasts. Urban Decay always has a Build Your Own Palette in their product lineup, but this limited-edition design is only available for a short time (so get it before it’s gone!). The dripping purple artwork on the case has a lot of depth and texture- it almost looks like makeup. Lift the lid to reveal a gorgeous transparent purple interior and full-size mirror for on-the-go touch-ups. read more

Urban Decay
$22.00

Urban Decay found a way to make its Eyeshadow Primer Potion even better and, with revamped packaging that includes an applicator, ...it looks better, too, and applies with more versatility. Based on customer feedback, Urban Decay also reworked Sin (a shimmer shade), making it more sheer and changed the name to Minor Sin. The paraben-free formula still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Pro tips: Smooth on just a touch of primer before your eyeshadow for 24 hours of wear and no creasing. Style Name: Urban Decay Minor Sin Eyeshadow Primer Potion. Style Number: 1102562. Available in stores. read more

Urban Decay
$21.00

You've never seen a sparkly shadow this sophisticated. Moondust is dazzlingly sparkly but with a super refined, incredibly sophist...icated feel (and not a single speck of chunky glitter). Microfine bits of iridescent sparkle collide with intense, dreamy... read more

Urban Decay
$20.00

Urban Decay 24/7 Waterline Eye Pencils. Developed specifically for use on the inner rim in the waterline (and fully legit), Urban ...Decay's creamy, demi-matte 24/7 Waterline Eye Pencil lays down waterproof color that lasts all day—in a range of never-before-seen shades. This is a liner like no other. Even creamier than UD's original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it wont budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. UD's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives. So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end. Usage Instructions: Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want. Upper waterline: Start at the outer corner of your eye (looking straight ahead) and work your way across with longer, gentle strokes (apply pressure toward lashes). Stop three-quarters of the way in. Start again at the inner corner until the lines meet. read more

Urban Decay
$20.00

All the glitz of glam rock without the spandex or bad hair. Urban Decay Heavy Metal Glitter Eyeliner is a water-based, buildable f...ormula that contains super-fine glitter in a clear base that dries down quickly and really stays put. It's suspended in a gel so it won't separate in the bottle, which means you don't need to shake it. Peach and cucumber extract condition the skin while carrot extract smoothes and softens. Pro tip: Use Heavy Metal's precise, thin-tipped brush to create fine, glittery lines. Want more sparkle? Use the side of the brush to sweep sparkle all over your lids. Or, for an even bolder, jewel-encrusted look, remove the wiper (the little piece that controls how much product comes out of the bottle) and tap on with your fingers. Wear it alone, apply it over an eyeshadow or layer two shades together for a more intense glam-rock effect. Style Name: Urban Decay Heavy Metal Glitter Eyeliner. Style Number: 885931. Available in stores. read more

Urban Decay
$20.00

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but t...hanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done... read more

Urban Decay
$19.00

Urban Decay Eyeshadow. If you think all eyeshadows are the same, then you clearly haven't tried Urban Decay. Their Eyeshadow has a... soft, amazingly velvety texture and delivers rich, decadent color and long-lasting, crease-free wear. The best part? With an INSANE range of shades in every texture imaginable (really!), there's something for everyone. Every velvety shade of Eyeshadow features Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Ever had trouble blending a black or purple shade? How about a matte? Not with Urban Decay. Every shade glides on, blends easily and stays put. Choose from an insane range of shades and five different finishes: • Shimmer (S): luminous sheen, no glitter • Duotone (D): flashes two different colors, no glitter • Matte (M): free of sheen, shimmer or glitter • Satin (SA): almost matte: a hint of sheen, no glitter • Sparkle (SP): any texture that includes glitter Even the presentation is luxe. Inspired by NYC subway tokens, Urban Decay’s gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It's easy- no melting, magnets or breakage.) Tip: Yes, you can use all of Urban Decay’s Eyeshadow shades wet or dry! 2014 Allure Readers' Choice Award, Best Department Store Eye Shadow read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$20.00

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but t...hanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done... read more

Urban Decay
$12.00

Urban Decay Eyeshadow Primer Potion Travel-Size. It didn’t seem like Eyeshadow Primer Potion could get any better, but Urban Decay... found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skins surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. The lineup includes: • Original, a shade that blends beautifully on all skin tones and dries invisibly. • Eden, a nude matte shade, offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). • Minor Sin, a champagne shimmer, is a sheerer version of Sin that UD reworked based on customer feedback. • Enigma is a LIMITED-EDITION neutral matte shade; 100% of your purchase price funds The Ultraviolet Edge, Urban Decays global initiative to empower women. • Anti-Aging (a nude shade) measurably improves the signs of aging. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. UD even offers Original and Anti-Aging in a travel-size tube, making it easy to apply long-lasting, crease-free eyeshadow on the go. Every shade of Eyeshadow Primer Potion now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. Shade descriptions: Original: nude Eden: nude matte Minor Sin: champagne shimmer Enigma: neutral matte Anti-Aging: nude (color-correcting + optical blurring) read more

Urban Decay
$20.00

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, cr...ease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage. Pro tip: Use wet or dry. Style Name: Urban Decay Eyeshadow. Style Number: 885941. Available in stores. read more

Urban Decay
$10.00

With Urban Decay's Nirvana Build Your Own Palette, You call all the shots. Whether you're creating an all-Naked look, an arresting... smoky eye or going for full-blown color, this collectible palette has four empty Ud Eyeshadow slots for you to customize.... read more

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