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Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the w...ater. Through vision, pursuit and American ingenuity, we have become a brand synonymous with the athlete. Like all athletes we work with an intense spirit of competition, but unlike the others, we refuse to stop there. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and sheer will power. For us, engineering the fastest, most advanced performance products is more than just a goal, it's a requirement. At TYR, we're always in front. read more

New Balance

Have more bounce to manage when in motion? The Shockingly Unshocking bra offers a moisture-wicking stabilizer fabric for high impa...ct support, molded cups for modesty and shaping, adjustable front straps and a back closure for a custom fit and breathable mesh panels to keep you cool. read more


The Bali Comfort Revolution Wirefree Bra features Comfort-U design that keeps straps and back in place. Product Features: Wirefree... Lined cups Soft comfort band moves with you Stretch foam for fit flexibility Tagless Adjustable straps Hook and eye back closure Comfort-U design ensures stay in place straps and back Outer Body: 94% Nylon, 6% Spandex Cup Linings: 100% Polyurethane Foam Center Belt and Inner Strap linings: 100% Nylon Strap lining: 94% Polyester, 6% Spandex read more


An elegant jacquard pattern and lush fabrics deliver modern styling, superior fit, comfort, and the Playtex four-way true support read more


Addressing her request for an allover smooth look under clothes, seamless smoothing is designed to smooth side and back bulges. A take on fusion technology provides all the wonderful benefits of spanette-like continuous-smoothing support (from right behind the cup all the way to the back of the bra) and comfortable 360 degree stretch (moves with her body so that the bra stays in place during her busy day) without any of the negatives. read more


This wire-free sports bra stays comfortable at work, at play and every day The cups feature moisture wicking fabric that provides ...breathability and keeps you dry. read more


The absolute workout II: solids and prints at a great value. A must have for any gym bag.

Only Hearts

67% Nylon, 33% Lycra Smooth finish, no lines Hand wash cold, lay flat to dry Usa


Enchanted is Freya's best selling plunge balcony style with fresh aqua contrasting embroidery and polka dot bows


Get the control you need in shape wear in the comfort of your own bra with our flexees take inches off wear your own bra (wyob) sl...ip. read more


Our bestselling minimizer bra now with Glamorise exclusive super-soft and seamless cushioned straps. Embroidered minimizing cups s...hape and reduce your bust size by one full cup. read more

Fruit of the Loom

Get soft daily support with Fruit of the Loom Front-Close Seamless Wirefree Bra. Made of a comfortable poly-spandex blend fabric, ...this Fruit of the Loom front-close bra keeps up with your needs. Designed with hook and eye front closures, this versatile seamless bra is a functional alternative to traditional bras. Lightly padded cups provide comfortable support during work or at the gym. Ideal for medium impact activities and sensitive busts, the Fruit of the Loom Front-Close Seamless Wirefree Bra includes lightly padded cups for shaping and support. This Fruit of the Loom front-close bra is enhanced with a practical tank back design and hook and eye fasteners for comfortable dressing. Without embellishments, the smooth surface of this seamless bra is discreet under clothes. Achieve your best level of support by using the underwire-free Fruit of the Loom front-close bra to suit your body's needs. Whether worn during yoga class, work, or at home, this comfortable bra is sure to become a daily favorite. Add Fruit of the Loom Front-Close Seamless Wirefree Bra to your intimates drawer today. read more

Fruit of the Loom

Get super-soft comfort and support from the brand you trust with Fruit of the Loom Fleece-Lined Wirefree Softcup Bra, Style 96248.... Made with reliable Fruit of the Loom construction, this fleece-lined bra will stay comfortable all day. You'll get a supportive wire-free bra that is ideal for wearing under t-shirts, blouses and V-necks. And the characteristic soft cups are enhanced with a cushy fleece lining and wire-free design for a fit that is true to your body. Without lace embellishments, the smooth surface of this full-coverage bra makes it wearable under any garment in your wardrobe. That means no embarrassing lines or bumps underneath your tops and dresses. Plus, you ll love the subtle stripe detailing. Achieve your best level of support by using the adjustable straps to suit your body s needs. And use the rear hook-and-eye closures to create a comfortable fit across the band. With fleece-lined coverage, versatile wear and reliable Fruit of the Loom support, this bra is sure to become a daily favorite. Add Fruit of the Loom Fleece-Lined Wirefree Softcup Bra, Style 96248 to your intimates drawer today. read more


Air-permeable,breathable net seamless shaped cups. Straps are positioned closer to the center of the back for a perfect fit.


High-support pique fabric and net panels at the back regulate the moisture level and ensure that the skin remains dry. The side su...pport function enhances the shape of the breast. The ergonomically tailored relief straps provide firm support. The seamless inner cup of microfiber toweling provides chafe-free support read more


The ultimate sports bra especially designed for the full busted women combines comfort, maximum support and reduces bounce by 83 p...ercent. Wide padded straps disperse pressure on the shoulders for extra comfort. Smooth inner molded cups reduce friction and improve comfort. Underwire are wrapped in silicone and sewn between fabric layers for comfortable support. Firm underband anchors the bra to the body. Lightweight microfiber fabric wicks moisture away from the skin and breathable mesh panels keep skin cool. Rather than compressing your breasts against your rib cage like most sports bras, panache sports bra individually encapsulates each one-lifting, shaping and supporting from all sides. read more


This lustrous microfiber satin bra features cup sizes that are uniquely designed with the right amount of lift. As the cup size in...creases, the padding decreases to give you a natural look. Straps are set wide for a sexy, open neckline read more


Engineered stitching for shaping and support on bottom back, straps and back

Le Mystere

Inner fabrics, treated with wicking, keeps you dry while pique fabric on wings makes this bra airy and breathable.

Royce Lingerie

Pure, soft and pretty, Grace is a Royce classic, offering high cotton content and fantastic support up to a FF cup. So delightfull...y comfortable you may just forget you're wearing it. Our best-selling Comfort bra year after year, now available in black as well as white. Royce Lingerie garments can be safely machine washed on a cool, delicate/gentle cycle, or hand washed, and are best dried naturally. Royce Lingerie is a family-run business established in 1991 in the UK. Royce is well-known and celebrated throughout the industry for their focus on non-wired bras, including nursing, sports, and general support bras. As the benefits of wearing a wire-free bra become more and more well-known, Royce has developed a wide selection of wireless styles in an array of colors, prints, fabrics, and sizes, from AAA cup to K cup. Most lingerie brands have at least one non-wired bra in their offering, but Royce Lingerie is the Only brand that concentrates purely on designing wire-free lingerie with the perfect fabrics, trims and components for each style. The dedicated Royce design team works closely with wear-testers to ensure each new style is of the highest quality, fits and supports beautifully, and meets the specific needs of the customer. The result is beautifully comfortable, great fitting, and truly supportive non-wired lingerie that looks and feels fabulous. When it comes to wire-free, whatever your needs, you can trust Royce Lingerie to provide the perfect bra. read more


Energise is refreshed and rebooted with a clever j-hook, offering a choice of straight straps or a racer back look for all of your... active needs. read more


Patsy's underwire padded half cup bra was born to be the center of attention Now in ink with a deliciously ditsy mulit-colored flo...ral print. read more

Curvy Kate

Smooth, seamless cups, the smoothie bra is a moulded t-shirt bra with the perfect amount of lift. Fully adjustable straps and a so...ft clean finish for a seam free look. Subtle two tone leopard print adorns the cups for a fun finish read more


Women's 88/12% poly/spandex stretch performance bra top


The betty underwire plunge bra makes a smart nod to retro styling with a cute all-over white polka dot print.


The new Sensationally Sleek Front-Close Underwire smooths away lumps and bumps with the ease of a sleek front-close design. It fea...tures thin foam cups for great shaping and a comfortable back-smoothing feature that provides a super smooth look under clothes read more


Get fabulous coverage and support in this lace-trimmed underwire bra. Built-up, non-stretch padded straps help relieve shoulder di...scomfort. Straps remove in back to make a crossed back. read more

Cleo by Panache

This three part demi cup bra offers superior support without forgetting the girly details like pretty floral embroidery, a low cut... neckline and center bow trim for a look that is sweet and sassy read more

Simone Perele

The Caressence 3D plunge, made with Aloe Vera lace is the ultimate everyday T-shirt bra. Featuring our seamless 3D woven fabric an...d lace-accented straps, this must-have plunge cut bra is supremely comfortable while delivering a beautiful silhouette. read more


This pretty 3-part cup balconette bra features a multicolor bold floral print, with lace trim on tops of the cups and a sassy litt...le organza bow at center front read more


This convertible, underwire bra features inner side support slings for added lift and support. You can also go crisscross style the convertible straps read more

Cleo by Panache

One of our best-selling collections Minnie, is re-colored every season in on trend vibrant colors


Meet your new favorite everyday bra. This cotton front close bra combines the comfort of cotton with a specially designed lace bac...k that breathes and provides a smooth looking back. read more

Simone Perele

The Celeste contour smooth cup provides sculpted and seamless coverage in a plunge cut to enhance cleavage and lift. Smooth microf...iber cups shape to your body accented by French Chantilly lace, making this T-shirt bra as seductive as it is comfortable and practical. read more


Rio, one of Freya best sellers in jade green with an amazing shape complemented by open lace detail and metal trims


Strapless bra with attractive lace inset and shirred elastic that won’t roll or curl, the perfect mix of fashion, function and fun... read more


Dolce combines the beauty of Ceylon and the comfort of ever. Dolce features cotton and chevron lace trimming.

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