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Design Essentials
$14.02

Formulated with Almond, Avocado, Shea Butter and Coconut Milk, this Moisturizing and Detangling Conditioner uses its hydrating pow...er to nourish and replenish hair moisture. This leave-in conditioner softens, moisturizes, and detangles to leave hair... read more

Design Essentials
$12.99 $10.85

Experience Intense Moisture & Hydration: It’s a fact that curly hair requires more moisture than other textures because the coil s...tructure of the strand doesn’t properly allow the scalps natural oils to make it down the hair shaft - which is why our Natural Almond & Avocado Moisturizing & Detangling Conditioner uses the hydrating power of Almond, Avocado and Shea Butter to nourish and replenish any moisture that your curls may be lacking. Reducing the appearance of dryness, frizz, and breakage. Save Up To 30 Minutes Detangling Time: Detangling and hydrating your coils shouldn’t come with added stress or time. Thanks to our Natural Almond & Avocado Moisturizing & Detangling Conditioner even the curliest hair textures can count on reduced detangling time due to key ingredients like Almond & Avocado which softens, moisturizes, and detangles your hair effortlessly. Resulting in each strand feeling soft, manageable, and noticeably hydrated. NO PARABENS – NO PARAFFIN – NO PETROLATUM – NO MINERAL OIL How-To-Use In 3 Simple Steps: Step 1: After shampooing with Natural Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo, apply Natural Almond & Avocado Moisturizing & Detangling Conditioner and comb through. Step 2: Allow to sit for up to 3 minutes. Step 3: Rinse thoroughly. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back." read more

Design Essentials
$10.89

Proven to Moisturize, Soften Hair, & Smooth the Cuticle: Exactly in that order! Our Almond and Avocado Detangling Leave-In Conditi...oner is a lightweight moisturizing conditioner that instantly replenishes the daily moisture that your strands often lose from everyday styling routines, harsh weather, or environmental factors like humidity and hard water to name a few. Made with nourishing botanicals and Vitamin E, expect this essential product to soften your mane while smoothing the hairs cuticle – resulting in a beautiful luminous shine. Save Up To 30 Minutes Detangling Time: Let’s be honest…we could all benefit from an added lightweight Leave-In Moisturizer like our Almond & Avocado Leave-In Conditioner. Benefits include quick moisture penetration and reduced detangling time due to key ingredients like Almond & Avocado, which visibly softens and moisturizes all curl patterns for a faster detangling process. NO PARABEN - NO PARAFFIN - NO PETROLATUM How-To-Use In 4 Easy Steps: Step 1: Apply Design Essentials Almond & Avocado Leave-In Conditioner generously to damp hair and distribute evenly. Step 2: Gently separate strands to remove knots and tangles. Step 3: Follow with wide-tooth comb. Do not rinse. Step 4: Style as usual. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$11.99 $8.39

No Flaking, No Build-Up: We can all agree that flaky reside and product buildup is a total no-go when using any edge tamer. Luckil...y, Design Essentials came through in a clutch with its Natural Honey & Shea Edge Tamer! Unlike other edge controls, this unique non-greasy formula, infused with moisturizing Honey and Shea Butter ingredients provides a fabulous shine without any build-up residue – making it easy to restyle for a new look or wash out when you’re ready to beautify fresh curls. Delivers A Long-Lasting Firm Hold: Specially designed for curly to coily hair textures our Natural Honey & Shea Edge Tamer provides a long-lasting firm-hold to securely lay down the hairline and tame unruly flyaways. We suggest adding this to your product collection to finish off any style for a polished look. NO PARABENS – NO PARAFFIN – NO MINERAL OIL How-To-Use In 2 Quick Steps: Step 1: Apply a fingertip portion of Natural Honey and Shea Edge Tamer to the hairline. Step 2: Smooth with a brush or small-tooth comb for a lasting blended finish. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$13.99 $13.89

Restore Curls in Just Minutes: We promise you’ll see and feel instant penetration and supreme absorption in a matter of minutes wh...en using our Coconut & Monoi Deep Moisture Milk Crème, infused with a triple nourishing blend of Argan, Olive, and Sunflower oils to deliver intense hydration - transforming dry, thirsty hair into hair that is visibly softer, shiny, and revitalized. This lightweight, highly concentrated oil crème is enriched with Calendula, Vitamin E and restorative milk proteins to replenish curls and reinforce your hairs natural moisture barrier for all-day frizz protection. Revitalize Next Day Styles: That’s right - Design Essentials Coconut & Monoi Deep Moisture Milk Crème can be used both for reworking or revitalizing Day 2 or Day 3 styles (including ponytails, mohawks, tapered styles, and natural styles). Here’s how – On damp hair, squeeze a small amount of Coconut & Monoi Deep Moisture Milk Crème into hands and rub together. Smooth through hair for even distribution (do not overuse). On dry hair, apply as needed to remoisturize curls or smooth flyaways and frizz. Versatile How-To-Use Directions: For damp or lightly misted hair, squeeze a small amount of Coconut & Monoi Deep Moisture Milk Crème into hands and rub together. Smooth through hair for even distribution (do not overuse). Use daily or as needed. For extremely dry hair: take a pea-sized amount and apply in sections ensuring every strand is moisturized. For added protection on medium, thick and coarse hair: follow with Coconut & Monoi Deep Moisture Oil Treatment to seal in moisture. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$12.99

Sulfate-Free Formula: Need we say more? By now, most know that cleansing agents that contain sulfate ingredients are simply too ha...rsh for natural curls. Prompting Design Essentials to create a cleansing solution perfect for all curl types! Our Natural Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo infused with hydrating Almond and Avocado plus nourishing botanicals not only hydrates, softens, and detangles while cleansing your strands, but is gentle enough to use daily without stripping hair of natural oils. Save Up To 30 Minutes Detangling Time: How many of us cringe at the tedious task of detangling our coils on “wash day”? Well, cringe no more! With our Almond & Avocado Sulfate Free Shampoo even the curliest hair textures can count on reduced detangling time due to key ingredients like Almond & Avocado which softens, moisturizes, and detangles your hair. Experience a creamy lather, even on your first wash, resulting in each strand feeling soft, manageable, and noticeably hydrated. NO PARABENS – NO PARAFFIN – NO PETROLATUM – NO MINERAL OIL How-To-Use In 3 Simple Steps: Step 1: Wet hair. Step 2: Apply Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo and lather. Rinse thoroughly. Repeat as necessary. Step 3: Follow with Natural Almond & Avocado Moisturizing & Detangling Conditioner. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$14.99

Up To 10X’s Stronger Hair: Believe it or not, too many of us let hair breakage get out of control because we don’t proactively rep...air normal damage caused by everyday styling routines, thermal straightening, dry weather conditions and other harsh environmental factors. DON’T WAIT ANY LONGER – Try our Quinoa & Bamboo Hair Repair Collection with Biotin. Formulated with Quinoa & Bamboo, and powered by Biotin, this unique Hair Repair Collection is a suite of products designed for intense hair replenishing, strengthening, and repairing for all hair types. Minimize Dryness, Dullness, Split-Ends & Breakage: After only one use of our Hair Repair Collection experience replenished nutrients, increased body and fullness, and an intensified shine for hair that is strong and healthy inside and out. This is all made possible by essential ingredients such as Bamboo Extract, the richest known source of silica, Bamboo Extract contains over 70% natural silica. This excellent source for hair growth and strength is 10 times more potent than horsetail. Whereas Biotin, an essential water-soluble B Vitamin (B7) promotes healthy, strong hair and protects it against dryness. It prevents breakage by increasing the elasticity of the hair’s cortex. Benefits With Continued Use: For optimal results, we strongly recommend one treatment per week for four weeks – not only will you reverse the cycle of damage by reinforcing your hairs internal structure, but check out these other incredible benefits: an increase in your hairs elasticity, porosity, and moisture content. Improved length retention by eliminating split-ends and breakage, and last but not least, you’ll see an increase in strength, shine, and resilience. Since this treatment is full of strengthening properties, one must develop a strong moisture routine to maintain the hairs cuticle layer. DE Pro Tip: Stabilize your protein treatment with intense moisture using the Coconut and Monoi Deep Moisture Oil Treatment. Kit Contains: Replenishing Shampoo 4oz- This sulfate-free cleanser is ideal to replenish and prepare weakened hair for the Masque treatment Liquid Strengthening Masque 2oz- Repair hair’s most damaged areas, to strengthen and rebuild its structure. Leave-In Conditioning Sealant 2oz- Final step to lock in moisture and prevent unwanted dryness. NO MINERAL OIL – NO PARABENS – NO DYES – NO SULFATES – NO PETROLATUM – NO D.E.A – NO T.E.A How-To-Use In 3 Quick & Easy Steps (NO Heat, NO Wait): Step 1: Cleanse (Hair Replenishing Shampoo): Wet hair. Apply a generous amount of Hair Repair Replenishing Shampoo and work into a lather with your fingertips. Rinse hair thoroughly. Repeat if necessary. Lightly dry hair with towel. Step 2: Strengthen (Hair Repair Liquid Strengthening Masque): Spray hair with Hair Repair Liquid Strengthening Masque. Saturate from root to ends. Let sit for 5 minutes. DO NOT RINSE Step 3: Seal (Hair Repair Leave-In Conditioning Sealant): Liberally spray Hair Repair Leave-In Conditioning Sealant on top of Hair Repair Liquid Strengthening Masque, coating each strand and combing through to the ends. Let sit for 5 minutes. DO NOT RINSE. Proceed to style as desired. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$10.62 $10.59

Promotes Healthy Hair Growth: If your ultimate hair goal is strong, healthy hair we highly recommend incorporating Design Essentia...ls HYDRIENCE Argan Moisturizing Crème into your hair regimen. Enriched with pure Argan oil from Morocco, this lightweight moisturizing crème can be used on wet or dry hair and restores hair health by instantly healing dry, damaged hair while reducing split ends and hair loss – resulting in hair that is soft, silky, and reveals a luxurious exotic shine. Eliminates Frizz, Flyaways & Heat Damage: Not only does HYDRIENCE Argan Moisturizing Crème instantly replenishes moisture and smooths the hair, but benefits also include reducing frizz, taming flyaways, and protecting strands against thermal heating tools, such as flat-irons, curling irons and blow-dryers. Here’s how – Apply HYDRIENCE Argan Moisturizing Crème to hair and comb through prior to blow-drying or thermal styling. To tame flyaways, finger through or smooth a pea size amount throughout the hair where needed. Versatile How-To-Use Instructions: Thermal Protectant: Step 1: Apply to hair and comb through prior to heat styling. Tame Flyaways: Step 1: Finger through or smooth a pea size amount throughout the hair where needed. Daily Usage: Step 1: Apply dime size to hair and comb through. Step 2: Proceed to style as desired. Home Style Maintenance: Step 1: Apply to hair and comb through. Step 2: Proceed to pin curl or wrap hair securing with a satin wrap. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back." read more

Design Essentials
$11.00 $10.63

Eliminate Dryness & Restore Balance: Dry hair and scalp should be a thing of the past after using Design Essentials New and Improv...ed NUTRIMENT Rx Pea Spout Crème Hairdress! This lightweight daily moisturizer enriched with essential vitamins and Pea Sprout can be used to lubricate the hair and scalp to eliminate dryness, restore moisture balance, and strengthen and stimulate hair growth. Great for revitalizing hair that has been weakened by chemical or thermal styling. Excellent For Daily Use: Due to its lightweight formula, NUTRIMENT Rx Pea Sprout Crème Hairdress can be used daily without worrying about product build-up on the scalp or weighing down your tresses. As a result, daily benefits include hair that is soft, silky, and exceptionally vibrant! DE Professional Night Regimen Tip: Before heading to bed, apply a small amount of NUTRIMENT RX Pea Sprout Crème to hands and emulsify. Smooth throughout hair and wrap hair with a satin wrap. In the morning unwrap hair for a glamourous silky-finish!How-To-Use In 2 Easy Steps:Step 1: Apply a small amount of Nutriment Rx to hands and emulsify. Step 2: Smooth throughout the hair, or apply directly to scalp.The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back." read more

Design Essentials
$10.00 $9.36

Restore Dull, Dry, Thirsty Hair: Do the words – extremely dry, thirsty, brittle, or breakage come to mind when describing your hai...r? If so, don’t fret! Try Design Essentials New and Improved Kukui & Coconut Hydrating Leave-In Conditioner - a deep penetrating leave-in conditioner designed to provide intense moisture and recondition dry, thirsty hair for a silky-smooth finish that’s full of body and sheen. Recommended for dry or coarse hair textures and can be used weekly or on dry hair between shampoos. Nourishing Ingredients: Our Kukui & Coconut Hydrating Leave-In Conditioner is strategically infused with two key ingredients to provide lasting benefits: Kukui Extracts – conditions, moisturizes, and adds shine to your tresses; while Coconut – instantly penetrates, and softens the hair to prevent breakage. Versatile How-To-Use Instructions: Wet Hair: Step 1: Shampoo and condition the hair and towel blot. Step 2: Apply a dime size of Kukui & Coconut Hydrating Leave-In Conditioner to short hair, nickel size for medium hair or quarter size for long hair into palm and emulsify. Step 3: Apply to hair and comb through. DO NOT RINSE. Step 4: Proceed to style, set or blow-dry. Dry Hair: Step 1: Measure a dime size into palm, emulsify and spread onto hair. Step 2: Proceed to comb and style as desired. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$10.00 $9.21

Compliments Define & Shine 2-N-1 Dry Finishing Lotion: If you’re a fan of our top-selling Wave By Design 2-N-1 Dry Finishing Lotio...n, then you’ll also fall in love with our Wave By Design Mist & Shine Dry Finishing Spray; a lightweight, daily moisturizing spray that adds a silky shine to curls and waves, and should be used in conjunction with 2-N-1 Dry Finishing Lotion for best results. Try it today to find out why our Mist & Shine Dry Finishing Spray has been a top-seller for several years consecutively! Long-Lasting Moisture & Shine: Due to its scientifically advanced lightweight formula, Mist & Shine Dry Finishing Spray maintains the proper moisture balance throughout the day for permanent and dry waves - leaving hair hydrated for extreme manageability while enhancing body and shine. How-To-Use In 4 Easy Steps: Step 1: Shake well. Hold 4 to 6 inches away from head and lightly mist the hair evenly with Mist & Shine Dry Finishing Spray. Step 2: Gently massage throughout the hair. Step 3: For added curl or wave definition use with Define & Shine 2N1 Dry Finishing Lotion. Step 4: Style as desired. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$10.00 $9.99

Re-energize Your Hair & Scalp: Does your dry hair and scalp need immediate tender loving care? Then what are you waiting for…Give ...your hair the love it deserves with Design Essentials New and Improved Rosemary & Mint Stimulating Super Moisturizing Conditioner - a super charged scalp and hair loving conditioner that quickly penetrates and revitalizes the driest hair conditions while reenergizing and soothing the scalp.Nourishing Active Ingredients: Our Mint Stimulating Super Moisturizing Conditioner was strategically infused with two key ingredients to provide lasting benefits: Rosemary – purifies and restores hair leaving it extremely soft and more manageable. While Peppermint – an aroma- therapeutic scent invigorates and calms the senses, while simultaneously treating the scalp. The perfect duo of nourishing ingredients!How-To-Use In 5 Easy Steps:Step 1: Shampoo the hair and towel blot.Step 2: Apply Rosemary & Mint Stimulations Super Moisturizing Conditioner from root to ends. Step 3: Comb through (with a wide tooth comb) to the ends.Step 4: Let stand for 5 minutes. Step 5: Rinse thoroughly and style.The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back." read more

Design Essentials
$11.00

Intense Shine Formula: It’s just our opinion, but no hairstyle is officially complete until it’s finished with Design Essentials D...iamonds Oil Sheen Spray to give it that “just left the salon look and feel.” But it doesn’t just begin and end with shine, our Diamonds Oil Sheen Spray is an aerosol oil sheen infused with Wheat, Aloe and Olive extracts fused to create a lightweight molecule that penetrates and seals moisture into the cuticle leaving the hair conditioned to look and feel bouncy and silky.Protects Against Thermal Styling: Ideal for wet or dry hair types, this lightweight heat protectant formula provides thermal protection and an immense shine during blow-drying, flat- ironing, or when using curling irons and wands.Simple How-To-Use Directions:Step 1: Shake well.Step 2: Hold can 8 – 10 inches away from hair and spray Diamonds Oil Sheen evenly over the entire head.Step 3: Comb or brush through for deeper penetration and conditioning. For maximum gloss, spray lightly over finished style.The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back." read more

Design Essentials
$10.00 $9.99

New & Improved Formula: If you loved Design Essentials former Instant Moisturizing Conditioner, then you won’t be able to live wit...hout our New & Improved Almond Butter Express Instant Moisturizing Conditioner! This lightweight blend of botanical emollients and moisturizers provides instant penetration and nourishment to the hair while sealing the cuticle and locking in added moisture for enhanced manageability, added body and shine. Enriched with nourishing Almond Butter which softens and detangles instantly, Almond Butter Express is a multi-use, multi- benefit conditioner that quickly delivers intense moisture for weightless, silky, smooth hair.Great For Everyday Use: Suitable for all hair textures, Almond Butter Express Instant Moisturizing Conditioner can be used daily or weekly when your hair calls for moisture due to its lightweight formula created with botanical emollients and moisturizers, known to condition and add a natural shine to the hair without weighing down your tresses or causing product build-up.How-To-Use In 5 Easy Steps:Step 1: Shampoo the hair and towel blot.Step 2: Massage a palm size amount of Almond Butter Express Instant Moisturizing Conditioner from ends to scalp.Step 3: Comb through (with a wide tooth comb) to the ends. Step 4: Let stand for 5 minutesStep 5: Rinse thoroughly and style (Heat is optional).The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$18.00 $16.21

Brilliant Shine Formula: Say goodbye to dull, dry, lackluster hair with Design Essentials Reflections Liquid Shine! This unique, l...ightweight, scientifically advanced formula was made to do exactly what it says – provide a silky luminous shine for all hair types! Did we also mention that this brilliant shine formula contains NO Alcohol, unlike other finishing products known to dry out your crown…What more could you ask for?Protects Against Thermal Styling: Thermally styling your hair should never result in excessive heat damage or curl elongation – especially if you protect your hair with Design Essentials Reflections Liquid Shine. Great for all hair types, this lightweight heat protectant formula provides thermal protection and an immense shine during blow-drying, flat-ironing, or when using curling irons and wands.Eliminates Frizz & Controls Flyaways: Reflections Liquid Shine will keep your mane looking fabulous by smoothing flyaways and eliminating frizz without weighing the hair down.Styling Versatility: Wet Hair…Dry Hair…It doesn’t matter! Design Essentials Reflections Liquid Shine can be used during any phase of styling on both wet and dry hair. Here’s how – On damp hair, spray even strokes to towel blot hair and spread evenly before styling. On dry hair, spray even strokes to hair to protect hair from heat damage, enhance shine, and control frizz and flyaways.How-To-Use In 2 Simple Steps:Step 1: Apply Reflections Liquid Shine to wet or dry hair before or after styling.Step 2: Hold bottle 6 – 8 inches away from the hair, using even strokes. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back." read more

Design Essentials
$15.02

Enhance Curl & Coil Definition: We simply can’t hide our excitement when it comes to our very popular Defining Crème Gel because i...t does exactly what it says…DEFINES… and we’re talking the type of curl popping definition and immense shine that will make you an instant Curl Crush! Our botanical rich, creamy lightweight gel packs the 2-n-1 benefits of the moisture delivered by a crème and the strong holding properties given from a gel without flaking and dryness. Our new and improved formula now includes Almond & Avocado extracts for increased moisture and hydration. Natural Ingredients: Created with Olive, Jojoba, and Avocado Oils to provide moisture, radiant shine, and an amazing scent. These natural ingredients and botanicals combined strengthens the hair by infusing exceptional moisture to shield your tresses from environmental damages – leaving every strand stronger and more defined. Great For Natural Styling: If you’re seeking a staple go-to product that defines twists-outs, braid-outs, bantu knot styles, natural updos, or any other style seeking added texture - say hello to your new best friend in a jar! Ideal for curly and coily textures ranging from 3B-4C. Just remember, a little goes a long way! The smooth lightweight texture controls frizz and flyaways, making application easy. NO SILICONE –- NO PARABENS – NO PARAFFIN – NO PETROLATUM – NO MINERAL OIL How-To-Use In 5 Easy Steps: Step 1: Apply Natural Almond & Avocado Leave-In to clean damp hair (for denser curl types, apply Design Essentials Natural Daily Moisturizing Lotion) Step 2: Apply Almond & Avocado Defining Creme Gel from root to ends. Step 3: Using sections, comb, twist or finger style as desired. Step 4: Air dry or sit under a hooded dryer to set. Dry completely. Step 5: Use Coconut and Monoi Deep Oil Treatment to separate sets and style, as desired. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$11.99

Restore Dull, Dry, Thirsty Hair: Keeping your curl game on point usually goes hand-and-hand with the daily application of your fav...orite curly styling products, but after a few days most curly girls fall victim to product residue and buildup, which can dry out your strands, making them appear dull and thirsty for moisture. Don’t let this be the case…Look forward to your next ‘wash day’ with our Coconut & Monoi Coconut Milk Nourishing Shampoo! This ultra-moisturizing, sulfate-free shampoo effectively removes all residues and impurities from the hair and scalp while restoring your hairs’ moisture balance and curl definition through instant hydration. Sulfate-Free Formula: Need we say more? By now, most know that cleansing agents that contain sulfate ingredients are simply too harsh for natural curls. Prompting Design Essentials to create its Coconut & Monoi Coconut Milk Nourishing Shampoo, a cleansing solution perfect for those looking to revitalize dry coils, but gentle enough to use every day without stripping hair of natural oils. Nourishing Ingredients: Infused with Coconut Water, Coconut Oil, Monoi Oil and Sunflower Oil, this creamy hydration cleanser treats dry hair for optimal radiance, manageability and shine. But don’t stop there…follow-up with our nourishing Coconut & Monoi Coconut Milk Leave-In Nourisher and Coconut & Monoi Intense Shine Oil Mist for intense hydration and sheen. How-To-Use In 2 Easy Steps: Step 1: Wet hair. Step 2: Apply Coconut & Monoi Coconut Milk Nourishing Shampoo and lather. Rinse thoroughly. Repeat as necessary. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$19.99 $19.44

Maximum Elongation & Curl Enhancement: Want fuller, bigger, softer curls? Our Almond & Avocado Curl Stretching cream is a high-per...formance curl formulation made with Almond Butter and Soy, both ingredients help to smooth and condition your locks while adding definition, moisture, incredible sheen, and finally frizz control. Recommended for adding weight to extremely textured 3-4C hair for maximum stretch and curl pattern enhancement. Twist-Out With Confidence: The versatility of twist-out styling is endless, but if your ultimate goal is for your coils to appear longer, defined, and more separated, we recommend getting your hands on our Almond & Avocado Curl Stretching Cream! Just remember, a little goes a long way – this smooth lightweight texture controls frizz for medium hold, making application easy. NO PARABENS – NO PARAFFIN – NO MINERAL OILHow-To-Use In 3 Simple Steps:Step 1: Apply Almond & Avocado Curl Stretching Cream to clean damp hair from root to ends. Step 2: Using sections, comb, twist or finger style as desired.Step 3: Air dry, diffuse or sit under a hooded dryer to finish. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$12.99

Design Essentials® Natural Almond & Avocado Curling Crème created with Sweet Almond and Avocado oils provides maximum moisture, lo...ng-lasting curl definition and adds shine to curly and textured hair. Ready. Set. Twist: Design Essentials Almond & Avocado Curling Crème, a unique multi-purpose styler created in mind for the curly girl looking for a staple product that has a soft-pliable hold, dries quickly, and reduces frizz while giving off a gorgeous, natural sheen…. but most importantly also defines her curls when it comes to rocking a fierce wet-set like; two-strand twists, flat-twists, bantu-knots, flexi-rods, or any other twist-set that she desires. So, if this sounds like you, here’s a quick step-by-step on how to achieve the perfect twist-set using our Curling Crème:Step 1: Section hair and apply Almond & Avocado Curling Crème evenly.Step 2: Proceed to twist-set (two-strand twist, flat-twist, bantu-knot) or flexi-rod setStep 3: Allow hair to air dry or use a diffuser to set curls.DE Pro Tip: To achieve perfectly defined curls, allow twist-set to completely dry under a hooded dryer. Once dry, separate with fingers and follow with Almond & Avocado Curl Control & Shine Mist for a beautiful shine. Save Up To 30 Minutes Styling Time: When it comes to styling and detangling curly and coily hair textures, our Natural Almond & Avocado Curling Crème is the ultimate time-saver styler - due to key ingredients like Almond & Avocado which softens, moisturizes, and defines curls hair effortlessly while adding definition and shine.NO MINERAL OIL – NO PARABEN – NO PARAFFIN Versatile How-To-Use Instructions:Wash and Go Styling:Step 1: Apply Almond & Avocado Curling Crème onto damp hair in sections and finger or comb through.Step 2: Allow curls to form and air dry or lightly diffuse to set curls.Twist Styling:Step 1: Section hair and apply Almond & Avocado Curling Crème evenly.Step 2: Proceed to twist-set (two-strand twist, flat-twist, bantu-knot) or flexi-rod setStep 3: Allow hair to air dry or use a diffuser to set curls.DE Pro Tip: To achieve perfectly defined curls, allow twist-set to completely dry under a hooded dryer. Separate with Almond & Avocado Curl Control & Shine Mist! • The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back." read more

Design Essentials
$12.99

Restores Moisture & Strengthens Hair Without Stripping: Design Essentials Gentle Balance Nourishing Shampoo is a light moisturizin...g, sulfate-free shampoo infused with Rose Hip Oil and Panthenol, to gently cleanse, remove impurities, and restore moisture balance. This gentle cleansing formula can be used daily on all hair types to replenish needed hydration, in addition to providing a deep cleanse without any worries of stripping your strands of its natural oils. Great for ladies who frequently hit the gym, have colored-treated hair, or prefer to shampoo frequently!Color-Safe Sulfate-Free Formula: If you’re about that hair color life, you’re probably aware that most cleansing agents containing sulfate ingredients are simply too harsh for color-treated hair, or most hair textures for that matter. Prompting Design Essentials to create its Gentle Balance Nourishing Shampoo, a lightweight moisturizing shampoo perfect for protecting color- treated hair from pre-mature fading through natural antioxidants and UV absorbers, yet gentle enough for daily use while removing oil and dirt build-up without stripping the hair.Nourishing Ingredients: Our Gentle Balance Sulfate-Free Nourishing Shampoo is formulated with Rose Hip Oil and Panthenol to strengthen and condition the hair, improve manageability, and enhance hair appearance while adding body and shine!How-To-Use In 5 Simple Steps:Step 1: Wet the hair thoroughly.Step 2: Apply Gentle Balance Sulfate Free Nourishing Shampoo. Step 3: Lather and massage gently into hair and scalp.Step 4: Rinse thoroughly.Step 5: Repeat steps as desired.The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$12.99

Gently Cleanse Without Stripping Your Hair: Whether you’re new to the world of co-washing (cleansing your hair and scalp with cond...itioner instead of shampoo) or you’d consider yourself a co-wash guru, you must try Design Essentials NEW Natural Almond & Avocado Nourishing Co-Wash with Sweet Almond & Avocado! Perfect for all curl types, not only does this yummy smelling, lightweight cleansing conditioner gently cleanse the hair and scalp without stripping coils of its natural moisture, but it instantly hydrates to provide smooth detangling and frizz control with a silky-soft finish. Save Up To 30 Minutes Detangling Time: “Wash Day” just became easier and shorter thanks to Design Essentials Natural Almond & Avocado Nourishing Co-Wash! Now, even the coilest hair textures can count on reduced detangling time due to key ingredients like Almond & Avocado which softens, moisturizes, and detangles your hair effortlessly. Resulting in each strand feeling soft, manageable, and noticeable hydrated. NO MINERAL OIL – NO PARABEN – NO PARAFFIN How-To-Use In 5 Easy Steps: Step 1: Wet hair thoroughly. Step 2: Rub a liberal amount Almond & Avocado Nourishing Co-Wash between palms and distribute throughout hair. Step 3: Work product through hair and massage scalp with fingertips. Step 4: Carefully detangle hair with a wide-tooth comb. Step 5: Rinse well. Repeat as necessary. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$12.99 $12.98

Ultimate Styling Versatility: Wet hair…Dry hair…Twist-Sets…Wash and Go’s…Design Essentials Almond & Avocado Curl Control & Shine M...ist can do it all! Our fast-drying styling spray helps enhance, define and set curly to coily textures while providing a medium hold and brilliant shine. Here’s how - On damp hair: Spray liberally onto wet hair. Allow curls to form and air dry or lightly diffuse to set curls. For wet-set styles: Section hair as desired. Spray Curl Control & Shine Mist liberally onto wet hair before twisting and setting each section. Dry completely. DE Pro Tip: To achieve perfectly defined curls, allow twist-set to completely dry under a hooded dryer. On dry hair: Instantly refresh coils, curls, or any twist-set with Curl Control & Shine Mist! Perfect for providing moisture, shine, and a lasting hold. Simply, hold bottle 6 – 8 inches away from head and mist evenly onto dry hair. Proceed to style as desired. Nourishing Ingredients: Our Almond & Avocado Curl Control & Shine Mist is formulated with Sweet Almond Oil & Chamomile, and other nourishing botanicals and oils for increased elasticity, moisture, and shine; while also delivering humidity resistance and a lasting hold. NO MINERAL OIL – NO PARABENS – NO PARAFFIN How-To-Use In 2 Quick Steps: Step 1: Spray Almond & Avocado Curl Control & Shine Mist onto wet or dry hair. Step 2: Allow curls to form and air dry or lightly diffuse to set curls. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$20.00 $19.68

Protects Against Thermal Styling: Regardless if you rock your hair natural or adorn your strands chemically relaxed, thermally sty...ling your hair should never result in excessive heat damage or curl elongation, especially if you protect your hair with our Silk Essentials Thermal Straightening Serum. Great for all hair types, this lightweight heat protectant provides an immense shine while sealing the cuticle and locking moisture into the hair while blow-drying, flat-ironing, or when using curling irons and wands. Improves Hair Manageability: Design Essentials Silk Essentials was created with 17 amino acids which serve to strengthen damaged hair and smooth the hair shaft – improving hair manageability, eliminating static, and imparting a high gloss finish. DE Professional Tip: Since Silk Essentials can be used on wet or dry hair, protecting your hair from heat damage throughout the entire styling process has never been this easy! To achieve your best blowout or thermal silk-out yet, we recommend applying Silk Essentials to wet (cleansed and conditioned) hair before using a blow-dryer or diffuser AND AGAIN before using your favorite thermal tool to silk your hair. Just remember, a little bit goes a long way, so be sure to use only a few drops as directed! Finish with Design Essentials Reflections Liquid Shine. How-To-Use In 2 Quick Steps: Step 1: Place a few drops of Silk Essentials into palms and emulsify. Step 2: Apply to hair (wet or dry) from ends to scalp. Step 3: Apply heat to activate. Style as desired. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. read more

Design Essentials
$13.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! • Ultra moisturizing conditioner and styler • Great for thick, cur...ly and highly textured hair • Protects hair from heat damage Design Essentials Moisturizing Conditioner, Moisture Milk Soufflé is a an overachiever. Designed to serve as a conditioning treatment and a styling product that will hydrate all curl types. Apply to wet or dry hair to promote lightweight, shiny, frizz-free curls. Gender: Female. read more

Design Essentials
$12.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! Almond and Avocado Leave-In Conditioner is a lightweight, non-stic...ky moisturizing conditioner with nourishing botanicals and Vitamin E for hair health and detangling. Penetrates quickly. Instantly soften hair and smooth the cuticle for easy detangling. Natural oils improve manageability and provide luminous shine. Gender: Female. read more

Design Essentials
$11.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! Natural Curl Cleanser (Sulfate-Free) is a gentle, sulfate-free sha...mpoo for natural hair. Gentle cleansing shampoo Soy Bean strengthens the hair High quality natural ingredients provide moisture and softness Emits an excellent shine Ideal for all curl type. Gender: Female. read more

Design Essentials
$11.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! Natural Almond and Avocado Leave-In Conditioner is a lightweight, ...non-sticky moisturizing conditioner with nourishing botanicals and Vitamin E for hair health and detangling. Penetrates quickly. Instantly soften hair and smooth the cuticle for easy detangling. Natural oils improve manageability and provide luminous shine. Gender: Female. read more

Design Essentials
$16.99 $12.75

Fight Shrinkage: As much as we love our fabulous curls in their natural state… Let’s be honest, the shrinkage struggle is real whe...n it comes to curly hair and from time-to-time you may just want to switch it up by elongating your curl pattern. When that time calls, try our Natural Honey Curl Forming Custard made with Honey and Chamomile elements that highly defines and stretches frizz-free curls and coils with brilliant shine. Great for wash and go styling, finger coils, two-strand twist-sets, and bantu-knots. Delivers A Medium to Firm Hold: Ideal for curly to tightly coiled textures, our Natural Honey Curl Forming Custard defines, shapes, and elongates curls and coils with an excellent medium to firm hold, without flaky residue. NO PARABENS – NO PARAFFIN – NO PETROLATUM – NO MINERAL OIL How-To-Use In 3 Easy Steps: Step 1: Apply to hair in sections smoothing from root to ends. Step 2: Comb, twist or finger style as desired. Step 3: Air dry, diffuse or use hooded dryer to finish. The McBride Guarantee: This product is guaranteed to meet McBride Research Laboratories quality performance standards or your money back. We have reformulated our Design Essentials Natural Honey Curl Forming Custard to include more natural preservatives (Sweet Almond & Avocado oils). These ingredients have changed the color, but not the performance. read more

Design Essentials
$15.99

Design Essentials Natural Curl Enhancing Mousse is a curl defining foam used to enhance curl definition, separate curls and reduce... frizz on wavy to coiled hair textures. read more

Design Essentials
$17.99

Design Essentials Natural Defining Creme Gel is a creamy lightweight gel.

Design Essentials
$12.99

Design Essentials Natural Almond and Avocado Detangling Leave-In Conditioner is a moisturizing leave-in formula that instantly pen...etrates hair cuticles. read more

Design Essentials
$19.99

Design Essentials Natural Curl Stretching Cream smoothes, conditions and enhances curl definition for highly textured hair.

Design Essentials
$11.99

Design Essentials Natural Almond and Avocado Moisturizing Shampoo hydrates, softens and detangles even the curliest and most coily... of hair textures. read more

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