17 Beauty Essentials Under $30

Budget-friendly finds we're stocking up on

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Benefit Gimme Brow Gel

($22; sephora.com)

Tame and thicken anemic arches with this formula. It contains minuscule fibers that cling to the skin, making sparse brows look denser in seconds.

Courtesy of Benefit

Jergens BB Body Skin Perfecting Cream

($13; drugstores)

Shea butter, optical blurring agents and a tinge of DHA (the ingredient in self-tanner) produce a subtle glow, while moisturizers leave skin smoother in as little as five days. Comes in two shades: light and medium deep.

Yasu + Junko

Sally Hansen Complete Salon Manicure

($8; target.com)

This polish in Jaded suits medium to dark complexions and looks chic on both fingers and toes. 


Tom Ford Nail Lacquer

($32; neimanmarcus.com)

Can a pastel polish be both with-it and wearable? This one is, shown here in Coral Beach. 


John Frieda Colour Refreshing Gloss

($10; target.com


Available in six shades, this glaze refreshes color—and dependent on your need, corrects brassiness or adds warmth. 

John Frieda

Nexxus Youth Renewal Elixir

($18; drugstore.com)


Lackluster tresses are no match for this multitasking serum, which addresses everything from vibrancy to breakage. Apply after every shampoo to see supple, younger-looking strands in seven days. 


Living Proof Perfect Hair Day

 ($26; livingproof.com)

Love multitaskers? This may be your holy grail: It conditions, strengthens and smooths hair while enhancing shine, adding volume and protecting against heat- and UV-damage. If only it would wash dishes and fold laundry, too.

Courtesy of Living Proof

Essie Nail Polish

($9; neimanmarcus.com)

Fashion Playground pops against metallic sandals and flatters fair skin tones. 


L’Oréal Paris Advanced Haircare Instant Shock Treatment

($7; ulta.com)


A must-have for the time-pressed (and isn't that everyone?): This treatment works in one minute to strengthen the outer, protective layer of your hair and minimize color leakage. 

L'Oreal Paris

Matrix Biolage ColorLast Conditioner

($11; sleekhair.com


This conditioner's low pH level minimizes strand porosity and enables maximum color retention. 


Anastasia DipBrow Pomade

($18; Sephora.com)

Put down your pencils! For those who need to define and thicken brows, you can't beat this creamy waterproof formula. It clings to existing hairs, blends easily and dries in about thirty seconds, leaving you with full yet natural-looking arches.

Courtesy of Anastasia Beverly Hills

Revlon Parfumerie Scented Nail Enamel

($6, revlon.com)

Within 30 seconds of application, this polish goes from pungent odor to pleasant aroma. Available in 24 shades, including Ginger Melon (left), which evokes sand and surf.


John Frieda Precision Foam Colour Intense Conditioner

($12; target.com)

John Frieda's Precision Foam Hair Color is a retail hit, but it's not just the no-mess dye consumers have been clamoring for. The after-color conditioner that comes inside the kit was so beloved, the brand finally made it a stand-alone, full-size product.

Courtesy of John Frieda

Sally Hansen Triple Shine Nail Color

($5; sallyhansen.com)

By creating a water-resistant shield over nails (H2O’s high pH level contributes to dulling), this polish stays glossy for up to seven days. Available in 29 shades; shown in Play Koi.


Nexxus ColorAssure Pre-Wash Primer

($18; drugstore.com)


Apply this solution before you suds up to coat strands and shield them from color-stripping water and shampoo.


CND Vinylux Weekly Top Coat and Color

($10 each; cnd.com for locations)

Thanks to ultra-adhesive color and a top coat that locks in lacquer underneath, this line promises nick-free nails for up to seven days. Available in 62 colors; shown in Azure Wish.



Sweet cheeks

Tarte Amazonian Clay 12-Hour Blush in Captivating ($26; sephora.com) imparts a natural, walking-in-the-countryside flush that works on all skin tones.


Next: Hair & Makeup Dos and Don'ts After 30 


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