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Trust Your Professional

Trust Your Professional

You know, I am amazed at the number of people who will accept the word of their doctor, lawyer, accountant, even their hair stylist, and won’t listen to their Sales Consultant on a car lot about a used car.

If you work for a reputable dealer, you are required to complete and maintain a training record that rivals most professions. You attend classes on the newest options, stay abreast of the latest trends in the industry, keep up on the various incentives and rebates offered this month (and believe me, they change every month), just as a part of your average day. In short, you have as much training for what you do (Sell Cars) as any professional. But for some reason, people tend to ignore sound advice when offered by a Sales Consultant.

Maybe its the preponderance of information you can find on the internet. Now this is all well and good, and it is nice to research prices, particular cars, and even obtain background information like an AutoCheck or CarFax before you go to buy. According to the industry news, about 80 percent of people already do that.

But no matter how much information you get off the internet, it cannot tell you the condition of the car. It may rate the car as Excellent, Good, Fair, or Poor, but these categories are fixed point averages, not actual information.

When we take in a used car at Neil Norton, whether we purchase the car at auction or take it in on trade, we thoroughly inspect the car for condition, drive the car, and carefully inspect every aspect of the car, including all the options. We make sure the car is ready for the lot, or make sure that all repairs or restoration is completed before it gets to the lot. Moreover, if we assess that the cost of repair will exceed the value of the vehicle, we send it directly to auction. We will not put a car on our lot that will not meet the standards of our clientele. Period.

So do yourself a favor. Check with the Better Business Bureau, talk to your neighbors, or contact the local Chamber of Commerce to find a reputable dealer. But when you have found one, take the advice offered by the Sales Consultant.


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