Ladies night is about to get a lot hoppier.
More and more women are raising a glass to beer, the Associated Press reports, with female faces showing up all over the craft brewing world.
“I think that women are finally discovering, thanks to craft beer, that beer has flavor,” Lisa Morrison, a craft beer blogger and author, tells the news service. “When we start getting into the artisan stuff you start realizing that there’s an entire rainbow of flavors that you can enjoy. And because of that you can pair that with all kinds of different food flavors. Women love food. We love cooking. We love tasting food. We love sampling different things. So when you put all that together, the cooking with beer, the pairing food with beer, the whole wide-ranging genre of beer styles and beer flavors—it’s something that women can get really excited about.”
And they’re not just excited about drinking it—they’re brewing it, too.
“I think it’s easier for women to enter the craft industry only because the craft industry is different to begin with,” Dock Street Brewing Co. owner Rosemarie Certo tells the AP. “It’s an industry that is born from a lot of love.”
To that we say, Bottoms up!
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