We’ve heard about the hemline theory—you know, that short skirts mean a bullish stock market—but an underwear index? Now that’s a new one.
That’s notable, the newspaper reports, since the specialty index shows other apparel categories rose only about 4 percent, closer to the real rate of inflation. So before you get your knickers in a twist, what gives?
According to the Register, the price increase could be due to all the new high-tech fabrics and designs now available.
Our guess? Those Victoria’s Secret runway shows aren’t hurting, either. Hey, if there’s a chance we can look like Gisele, we’re not afraid to drop $50 on a bra.
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