Panty Power? Cost of Women’s Underwear on the Rise

High-tech fabrics and new styles may be why lingerie prices have gone up.

By Lesley Kennedy • MORE.com Reporter

We’ve heard about the hemline theory—you know, that short skirts mean a bullish stock market—but an underwear index? Now that’s a new one.

The Des Moines Register reports that the Bureau of Labor Statistics’ Department Store Inventory Price Index shows the price of women’s skivvies has gone up 25 percent over the past three years.

That’s notable, the newspaper reports, since the specialty index shows other apparel categories rose only about 4 percent, closer to the real rate of inflation. So before you get your knickers in a twist, what gives?

According to the Register, the price increase could be due to all the new high-tech fabrics and designs now available.

Our guess? Those Victoria’s Secret runway shows aren’t hurting, either. Hey, if there’s a chance we can look like Gisele, we’re not afraid to drop $50 on a bra.

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First Published June 6, 2011

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