I suggest you get back to a magazine for women over age 40 that has some copy for women in the world right now. We don’t all live in NYC and buy a new pair of leather shoes for a night out on the town. We are women struggling to meet day to day challenges with weight, families, jobs, and money issues.
I’m sorry to say that I have been a subscriber on and off for several years. My first issue was the year I turned 40, and I’m going to be 50 this year. I’ve ended my subscription and returned only to be just as disappointed. I will not be renewing my subscription.
--Cindy Gehrke, La Farge, WI
I love this magazine because it reinforces that women may be getting older, but we're getting better. I'm sexier, more confident, happier, and smarter than I was 20 years ago. I'm more comfortable in my own skin, and know what I want and how to get it. However, I live in the Midwest, in Illinois, the state with the dubious distinction of being most in debt. I am a public school teacher, and am happy and grateful to make the income that I do. In my rural/blue collar, I make wonderful money for a woman. (I also sell Silpada jewelry to support my habit of enjoying fine jewelry, and love that I see Silpada ads in your magazine.)
With everything that I do have, I also have common sense. Who, in their right mind, has the kind of money to spend $600 for a teensy little purse that will barely hold a tampon and a lipstick? Who, in their right mind, can comfortably spend $2,000 on a dress? A dress? It's a freaking dress! The motto for More Magazine is "woman with style and substance." I understand you're trying to reach all women, as I see items that come from Target as well as Tiffany. What turns me off is seeing how many items cost so much money, when our country is in a recession. I'd rather see more items that cost what people should and probably can spend on clothing that costs more than a house payment.
My wife and I enjoy your magazine but had some comments about some of the content and ads. I tried to go on-line and take your survey as directed on the bottom of page 20.
Unless I'm an idiot, that survey 1) does not have a place for comments, and 2) states that the participant is eligible for $5,000, not the $10,000 stated on page 20. Not a big thing, but it affects the credibility of the survey immediately. We're not in it for the remote chance for either $5,000 or $10,000, whichever the correct amount is, but the lack of space for comments was, for me, off-putting. Feels as if the survey is exclusively for the collection of demographic info, not a format for comments and possibly criticism.
The thing that we noticed in this issue is the extremely heavy airbrushing of the women in the ads, so much so as to make the photos laughable. Drew Barrymore not only has all of her facial flaws removed, but I think her face has been re-shaped to a degree. Julianna Margulies has the skin of a 14 year old, no crow's feet, etc. Not how she really looks. Diane Keaton, who is 65, looks 35 and nothing like she really looks.
Too much of a good thing. I realize that you may not be in artistic control of the images, but these look so fake it takes away from the overall feeling of the magazine.
--Marc Bailes, Phoenix, AZ
A full-page ad covering the front cover of the magazine? Oh, please. Cancel my subscription, and let me know if you'd like revenue-generating ideas that don't compromise editorial integrity. Magazine Publishing 101. Sorry to be rude--but I find your Sept magazine RUDE.
I enjoy MORE and look forward to receiving my issue each month.
One question though: We're getting older, so why do the magazine's typefaces keep getting smaller?
--Anne Neiwirth, Columbus, OH
Feedback – you asked for it, you got it!