We Hear You! Letters from Our September 2011 Issue

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MORE • Editors

I suggest you get back to a magazine for women over age 40 that has some copy for women in the world right now.  We don’t all live in NYC and buy a new pair of leather shoes for a night out on the town. We are women struggling to meet day to day challenges with weight, families, jobs, and money issues.  

I’m sorry to say that I have been a subscriber on and off for several years. My first issue was the year I turned 40, and I’m going to be 50 this year.  I’ve ended my subscription and returned only to be just as disappointed.  I will not be renewing my subscription. 
--Cindy Gehrke, La Farge, WI

I love this magazine because it reinforces that women may be getting older, but we're getting better.  I'm sexier, more confident, happier, and smarter than I was 20 years ago.  I'm more comfortable in my own skin, and know what I want and how to get it.  However, I live in the Midwest, in Illinois, the state with the dubious distinction of being most in debt.  I am a public school teacher, and am happy and grateful to make the income that I do.  In my rural/blue collar, I make wonderful money for a woman.  (I also sell Silpada jewelry to support my habit of enjoying fine jewelry, and love that I see Silpada ads in your magazine.)  

With everything that I do have, I also have common sense.  Who, in their right mind, has the kind of money to spend $600 for a teensy little purse that will barely hold a tampon and a lipstick?  Who, in their right mind, can comfortably spend $2,000 on a dress?  A dress?  It's a freaking dress!  The motto for More Magazine is "woman with style and substance."  I understand you're trying to reach all women, as I see items that come from Target as well as Tiffany.  What turns me off is seeing how many items cost so much money, when our country is in a recession.  I'd rather see more items that cost what people should and probably can spend on clothing that costs more than a house payment. 
--Nora Kelly

My wife and I enjoy your magazine but had some comments about some of the content and ads. I tried to go on-line and take your survey as directed on the bottom of page 20. 

Unless I'm an idiot, that survey 1) does not have a place for comments, and 2) states that the participant is eligible for $5,000, not the $10,000 stated on page 20.  Not a big thing, but it affects the credibility of the survey immediately. We're not in it for the remote chance for either $5,000 or $10,000, whichever the correct amount is, but the lack of space for comments was, for me, off-putting. Feels as if the survey is exclusively for the collection of demographic info, not a format for comments and possibly criticism.

The thing that we noticed in this issue is the extremely heavy airbrushing of the women in the ads, so much so as to make the photos laughable. Drew Barrymore not only has all of her facial flaws removed, but I think her face has been re-shaped to a degree. Julianna Margulies has the skin of a 14 year old, no crow's feet, etc. Not how she really looks. Diane Keaton, who is 65, looks 35 and nothing like she really looks.

Too much of a good thing. I realize that you may not be in artistic control of the images, but these look so fake it takes away from the overall feeling of the magazine.
--Marc Bailes, Phoenix, AZ

A full-page ad covering the front cover of the magazine? Oh, please. Cancel my subscription, and let me know if you'd like revenue-generating ideas that don't compromise editorial integrity. Magazine Publishing 101. Sorry to be rude--but I find your Sept magazine RUDE.
--Gerry Romano

I enjoy MORE and look forward to receiving my issue each month. 

One question though: We're getting older, so why do the magazine's typefaces keep getting smaller? 
--Anne Neiwirth, Columbus, OH 

Feedback – you asked for it, you got it!

First Published August 24, 2011

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Comments

10.07.2011

The issue of More that caught my attention was the one with Cybil Shepherd on the cover. At last! A magazine for women 50+! I subscribed. Sad to say, I won't renew my subscription. Seems More is getting younger as time goes on. And the cover with Julie Bowen which looks retouched to make her a teenager was the last straw. Also, reality is that in this economy, fashion, vacations and beauty products need to be affordable for the average woman. What about the woman without a college education who has been laid off for a long time? There's lots of them in my area. I am back to searching for the magazine for real women 50+. Thank you for letting me express my views. Sandy

Anne Newdall10.04.2011

Dear Lesley Jane Seymour,
You said that you welcome all comments and I have to agree with another of MORE's subscribers in saying how disappointed they are with the political bent to the right that MORE is advocating. One of the greatest problems we face as a nation is the intolerance, hatred and lack of respect that we are showing to our elected President. If your magazine is going to continue with this attitude I will NOT renew my subscription. Try to be a little less biased against free thinkers and continue presenting articles about women that are positive and motivational.
Sincerely,
Anne

09.23.2011

Hi.....just recieved the OCTOBER issue....and I see there are LOTS of ads and info in PINK, reminding us all that this is BREAST CANCER awareness month............PLEEEEAAASE..this is a magazine for women, WHY are you not giving OVARIAN CANCER as big a voice???? Really, women need the same (if not more) education about this horrific disease...ovaries may be hidden and not considered 'sexy' for the media but if you truly want to reach women then help get the word out there....Breast Cancer and Ovarian cancer can go hand in hand....especially if you have the Bracca Gene(s)....How many women actually know the signs and symptoms and what to ask their dr about???? LETS START DEDICATING SOME ATTENTION TO THIS OFTEN FATAL DISEASE FOR SEPTEMBER ISSUES IN THE FUTURE!!1 :-)♥

Susan Avery09.22.2011

Response to Julie Allen: Thank you for writing, giving all of us an insight into what you live with every day. We thought of the googleheimer's joke as a bit of humor, referencing the everyday memory lapses most people experience at a certain point. You are right to point out that Alzheimer's is the furthest thing from a joke; rather, it's a disease that devastates both individuals and their families, and we apologize for offending you. For more information about Alzheimer's, and excellent advice on dealing with it, More readers can visit alz.org, the Alzheimer's Association website. Most sincerely, Susan Avery, Digital Director, More magazine and More.com

09.19.2011

I look forward to my More magazine each month. Also, bought subscription for my mom. But would like to see more articles on beauty, health and fashion for women on a budget.


Hi, Susan. Thanks for reaching out! Here's a link to the Nautica wool blazer you requested. http://www.nautica.com/product/index.jsp?productId=11745750&cp=3619394.3...

09.15.2011

Though I've seen it on store shelves, I didn't pick up a copy of More until I found one in the pocket of a plane seat on a recent flight. It was a lovely surprise! I read every page, but some of my favorites included: Black & White You'll Crow About, Do You Have What it Take to Work for a Nonprofit?, The Runaway, and The Daddy Chronicles. What a refreshing change to read a woman's magazine with substance that is so well paced and formatted. Thanks to a generous traveler, you have a subscriber.

Julie Allen09.15.2011

I am deeply disappointed that "More" magazine considers "Googleheimers to be a "brave new word." It is not brave to make light of the 6th leading cause of death in the U.S. It is not brave to further the stigma of the only cause of death among the top 10 in America without a way to prevent, cure or even slow its progressions. I love a good joke,but "Googleheimers" only furthers the stigma this disease. I should know.
I have Alzheimer's disease. I was diagnosed at the age of 57. With good care and medication to help ease the symptoms, I am able to live my life almost the same - except for all the changes. I had to close my business of 15 years. My husband and I moved three times to accommodate my capabilities, downsizing from a lovely home to a town-home and then to a two-bedroom apartment.
I can only drive to nearby places that I go to regularly, like the grocery store. On some outings, I end up with none of the things on the list and lots of stuff that I don't need, because I have lost the list. I am known in the grocery store. If I look confused, someone will kindly ask if they can help me and steer me to the aisles that I have walked 100 times. If I am having a bad day, one of the staff will walk with me to get what is on my list. While it is an amazing gift, it is also a very difficult blow to my ego. For a strong woman, it takes stamina and conviction to move forward everyday with Alzheimer's.
My reality has been changed forever. I will not be better. Each morning I wake and check to see if I have changed in some way over night.
September is World Alzheimer's Month. A time to support the men and women bravely living with this devastating disease and the people who care for and love them. Visit www.alz.org/wam to learn more about Alzheimer's and how you can join the cause by going purple on the 21'st - Alzheimer's Action Day.

Ashleigh McVey09.14.2011

I started my search for a magazine with a little spice in Wal-Mart; wandering around the small sections where they carry magazines for various types of tastes, “How To Spice Up Your Relationship”, “Turn Your Photos Into Art”, “Add Some Layers To That Fried-Up Hairdo”. My eyes were scattering around in circles trying to find any type of magazine that wasn’t telling me what to do, but rather allowed me to skim through the pages without feeling guilty about how I look or what I can’t buy! Finally, I settled on your magazine, “More”. “More” carried various stories about powerful women, which was definitely a different curve to most magazines out on the market. Almost every magazine I picked up had to do with sex, trends, and what to do with the daily life of a woman, or what they portray to be a woman. The interesting, little snippets of articles about movies that seem worth watching invited excitement to my eyes as I read about how the adorable Joseph Gordon-Levitt was starring in yet another classic. Though I adored seeing a line in the September issue about how women should be looked up upon by their classiness and power rather than what most young women look up to today, my absolute favorite part of the magazine was the full-page contributed to up-coming books that aren’t just about the newest craze (vampires and werewolves). These novels looked enticing, something that was worth taking a week out of my life to read! I love that this magazine invited me to criticize them; you didn’t ask for just compliments to be sent in through your survey, but complaints about what was boring and what would spice up the issues to come!
This was an assignment given to me by my Journalism teacher to find a magazine that caught my eye and allowed me to send in a letter about your staff's work. Great job, you have a returning customer!


Hi, Cherie. We're so glad to hear you'd like to complete the survey! Thanks so much! Here's the link: http://www.more.com/september-2011-survey

cherie cox09.13.2011

Your September issue engages me.
Where is the survey to which you refer on page 20?
I am interested in completing it.
Thank You.

Jacklynn 09.10.2011

I was an early fan of your magazine and happily renewed my subscription for years. I loved the fact that a diverse variety of women of all ages were both models and subjects of stories. However, since Seymour took over as editor I've watched this magazine become whiter, younger and more right-wing. I have felt increasing distaste with each issue this year. The topper was your Sept 2011 issue featuring a woman who is NURSING babies (at 56 I really can't relate) Liz Cheney defending her war criminal father and support of women like Meg Whitman, a disgusting paeon to the wealthy conservatives who has physically abused members of her staff!! Eric Estrada--a wife beater???I will not be renewing my subscription. VERY DISAPPOINTED in what this rag has become.

Susan 09.05.2011

Can you please tell me where to find the blazer shown on page 46 of September issue? Went to Nautica.com and could not locate.
Thanks.

Joanne 09.02.2011

I think September may be the best issue of More yet. Nearly every article a winner! Thank you for revisiting with Ann Hood. Her story on the loss of her young daughter was so touching, it's good to know how she and her family are coping at this point. I love the new Hire Calling feature. Julie Castro Abrams is just amazing. I can't wait to see who is profiled in future issues.

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