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2010 Social Media Marketing Experts to Watch, Part 3

Marc Meyer is a leader at Digital Response Marketing Group and co-founder of “hashtagsocialmedia,” a series of Twitter chats with social media gurus. Meyer consults with myriad of consumer product companies on how to achieve enhanced business results through marketing, sales and online efforts. Meyer previously worked as Director of Internet Marketing and Director of Social Media at Emerson Direct where he gained his background in social media.

Scott Monty is currently employed as the Global Digital and Multimedia Communications Manager at Ford Motor Works. Monty shares his knowledge about advertising, marketing, and PR in both his blogs, “The Social Media Marketing Blog” and “The Baker Street Blog.” Recently, Monty was named one of iMedia’s “25 Top Internet Marketing Leaders and Innovators.”

B.L. Ochman leads the creative team of whatsnextonline.com, and publishes the “What’s Next Blog.” She also created the blog, “Ethics Crisis,” which explores corporate ethics and global business practices. Ochman is the author of the books What Could Your Company Do with a Blog, and Press Releases from Hell and How to Fix Them.

Lee Odden is the CEO of an online marketing blog called, “Top Rank” that serves companies with online marketing strategy, consulting, implementation and training services. In 2008, he was named #15 of “Top 100 Online Marketers.”

Jeremiah Owyang is a strategy consultant for emerging technology at Altimeter Group and previously worked as a Senior Social Media Analyst at Forrester Research. He writes a regular column for Forbes Magazine and regularly writes for his own blog, “Web Strategist.”

Shannon Paul is the Communications Manager for PEAK6 Online, a parent company of OptionsHouse.com, OptionsNewsNetwork (ONN.tv) and WeSeed.com. She manages the integration of social media communication into PR and marketing strategies. She gained her experience in communications by designing the social media strategy for the NHL’s Detroit Red Wings. She currently has her own blog, “Shannon Paul’s Very Official Blog,” which she updates regularly.

Christopher Penn is the Founder and Producer of the multi-award winning “Financial Aid” podcast and co-founder of the PodCamp New Media Community Conference. He currently holds the position of Chief Technology Officer at the Student Loan Network.

Jeremy Pepper is a PR Manager at Boigo Wireless. Pepper has spent over a decade working in integrated communications and has won two Silver Anvils. His personal blog was named top PR blog in 2006 by an advertising blogging network.

Joel Postman is currently Principal at Socialized, a consultancy that helps companies make effective use of social media in corporate communications, marketing and PR. Postman is also the author of SocialCorp: Social Media Goes Corporate, a handbook targeted to corporate executive and large companies that want to adopt social media strategies.

Mike Sansone works as a blog coach, by helping companies and individuals create and maintain successful websites. Sansone previously helped build various online communities such as America Online and the Real Fans Sports Network. He currently works through his blog, “ConverStations: Blogs and Social Media as Conversation Stations.”

Robert Scoble currently works for the IT hosting company, Rackspace, where he created Building 43, a community for people who love the Internet. He is the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. Scoble regularly writes for his personal blog, “Scobleizer.com.”

David Meerman Scott gained his experience and familiarity on social media by working as Vice President of two publicly traded companies. He currently works as a marketing strategist, keynote speaker, and seminar leader. Meerman just completed his second book, “World Wide Rave.” His first book, The New Rules of Marketing and PR was a BusinessWeek bestseller.

Peter Shankman is the founder of Help A Reporter Out (HARO), the largest free source repository in the world and the CEO of the boutique Marketing and PR Strategy firm, The Geek Factory, Inc. Shankman regularly updates his blog, “shankman.com,” and is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them.

Brian Solis is a Principal of Future Works, an award-winning PR and New Media agency in Silicon Valley. Solis is also the co-founder of the Social Media Club and is an original member of the Media 2.0 Workgroup. Solis writes for his own blog, “PR 2.0,” which is among the top 1.5 percent of all blogs tracked by Technorati, and regularly contributes to TechCrunch, BrankWeek, and WebProNews.

Liz Strauss is a social web strategies and community builder and works with businesses, universities and individuals to help them understand the world of the social communications. She is the Founder of the business bloggers conference, SOBcon. She was featured in the “Top 100 Social Media & Internet Marketing Bloggers,” the “Top 100 Most Influential Marketers of 2008,” the “50 of the Most Powerful and Influential Women of Social Media,” and NxE’s “Fifty Most Influential ‘Female’ Bloggers.” In addition, her own blog, “Liz Strauss at Successful Blog,” is listed on Alltop Social Media and Alltop Twitterati.

Greg Verdino is currently employed as Chief Strategy Officer at Crayon, a group that specializes in strategic marketing. Previously he served as the VP at both Emerging Channels Digitas and Aribitron NewMedia. Verdino produced studies on consumer online media usage behavior and the impacts of convergence of traditional media channels. Verdino’s blog, “gregverdino.com,” is known as being one of the most influential marketing blogs on the Internet and his book, “Micromarketing: A Breakthrough Approach to Building Brands by Thinking and Acting Small,” is set for release this summer.

Lena West is the CEO and chief strategist at xynoMedia, a web-development and consulting group dedicated to assisting women-led companies with social media and Internet based objectives. West has been honored with several awards, including The Network Journal’s “40 Under 40,” and the “Entrepreneurial Champion for Women” by The Women’s Congress.

Dan Zarrella is a communications specialist with expertise in web development, social media and blogs. He is currently the Inbound Marketing Manager of HubSpot and considers himself a social, search and viral marketing specialist. He is in the process of finishing the book, “The Social Media Marketing Book.” Zarrella shares his comprehensive understanding of social media by contributing regularly to blogs such as “Mashable,” “Copy Blogger,” and “ProBlogger.” Zarrella is also credited for developing applications such as Link Attraction Factors, TweetPsych, TweetSuite, and TweetBrandSponsers.

Linda Zimmer is president and CEO of MarCom:Interactive. She sits on the Advisory Board at Web Wise Kids and is a consulting council member with the Gerson Lehrman expert network. She regularly updates her blog, “Business Communicators of Second Life,” where she discusses topics such as social media and ethics for marketers, communicators and agency professionals.

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