Your position in your organization indicates your responsibility to lead. That means you're charged with taking your team or organization from Point A to Point B in the most efficient and effective way possible.
Of course, leadership isn't always this simple. On the way from A to B, you can easily lose your way. When this happens, you'll:
Work hard to stay on track, but your efforts will go unnoticed.
Be invited to work on projects, but rarely asked to lead one.
Do everything you're supposed to do, but still get overlooked for key promotions.
You can avoid the frustration of being this kind of lost leader by keeping your strategic goals in mind every day, and by giving others a clear roadmap that guides them from Point A to Point B. That begins with communicating the vision, your map of the route to your destination.
This is a critical, yet often overlooked, area of leadership where:
Others see and hear your contributions to the organization.
You communicate results you've achieved, not tasks you've completed.
You communicate how what you've done positively affects the listener and the organization.
Ultimately, communicating the vision lets you give the organization what it needs, and helps you to be seen as a strategic thinker whose vision helps lead others in the right direction.
Communicating the vision involves three core steps:
Understanding your role in the organization Remember that your job-title is not your role. Your role is the sum of your accomplishments on behalf of the organization. Without using your title, how would you describe your role in the organization? Instead of describing the things you do, focus on the results your role is intended to create. Remember, others are interested in what you've accomplished, not the steps you took in the process. In other words, communicate results, not tasks.
Clarifying the vision Vision is multi-layered. You have a vision for yourself, another for your workgroup or department and still another for your organization. Are you crystal clear on the vision for each? Do you understand how they align and work together to facilitate growth? Examine how each vision is similar and different, then seek ways to align them so everyone finds value in the outcome you hope to create.
Creating an experience Rather than announcing the tasks you intend to complete or reporting on the work you've done, provide an integrated experience that paints a picture of the world once the vision is achieved that also acknowledges and answers your audience's possible concerns . This brings your vision to life so others can feel, sense and understand its value.