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Every Blonde Needs These Purple Platinum-Enhancing Hair Products, Pronto

Blondes do have more fun, but only when your bright tresses aren't hindered by brassiness or uneven toning! Try these purple hair products specifically designed to keep your locks luscious and as blonde as ever!

Not Your Mother's® Blonde Moment™ Treatment Shampoo

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Daily washings and shampooing take a toll on your hair regardless of your hair color, but blondes need more attention to keep their hair sleek and shiny. This shampoo will neutralize brassiness and will keep your tresses nice and hydrated, no matter how often you 'poo.


Photo: Target

Kenra Brightening Treatment Hair Mask

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If you continually get brass-like streaks in your hair or if your blonde hue loses its sheen over time, this purple brightening treatment will counteract any unwanted color. Be careful though, this stuff is so potent it could turn your hair white if you use it too much!


Photo: Ulta Beauty

Miracle Leave in For Blondes

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This leave-in conditioner packs a powerful punch despite its tiny packaging! Using fruit-based extracts and natural oils to help keep bright tresses gleaming, it also comes in handy when you have extremely tricky tangles and difficult-to-brush-hair.


Photo: It's a 10 Haircare

OGX® Sunkissed Blonde Lemon Highlights Shampoo 13 fl. oz. Squeeze Bottle

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Even if your sunshiny hair isn't totally Elle Woods-level towhead, you still need to maintain your highlights. This shampoo maintains the appearance of your natural streaks and keeps every strand glowing no matter the time of year.


Photo: Walmart

Matrix Total Results So Silver Shampoo

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Eliminate pesky brass and uneven tones for good with this color-neutralizing shampoo. A little goes a long way with this intense purple formula, so prepare for your highlights to get totally illuminated. Be warned though, the color could temporarily stain your shower!


Photo: Ulta Beauty

Klorane Sun Lightening Spray with Chamomile and Honey

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This isn't your mother's classic '80s lightening spray! Formulated with all-natural ingredients like chamomile and honey, this spray is specifically designed to keep tresses light and shiny with the sun's help. No bleach means you can use this as much as you want!


Photo: Sephora

Drybar 'Blonde Ale' Brightening Conditioner

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Give your highlights and colored hair some TLC with this color-enhancing conditioner. Over time, the formula evens out even the blondest of tones and even makes your hair more manageable. It's got a nice minty smell, too.


Photo: Nordstrom

Redken Blonde Idol Rinse Out Hair Mask

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A rinse-out hair treatment that's perfect for both natural and fake blondes? Sign us up! This blend of nutrients nourishes every strand, strengthens your hair and even makes it smoother over time. Is there anything this mask can't do?


Photo: Redken

Batiste Dry Shampoo Blonde

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Greasy hair befalls every hair color, but it affects the blondest the worst. This dry shampoo banishes grease, grime and it even adds an extra shimmer to your light locks with just one use. Brilliant!


Photo: Walgreens

John Frieda Sheer Blonde Go Blonder Controlled Lightening Spray

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For many natural and non-natural blondes out there, the worst part about your sunny locks is your roots peeking through after a few weeks. Keep dark roots at bay with this lightening spray from John Frieda.


Photo: Ulta Beauty

Christophe Robin Shade Variation Care Nutritive Mask with Temporary Coloring - Baby Blond

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Hyper-blonde locks need a lot of TLC and attention in order to keep their sheen and shine. This super-intensive hair mask neutralizes brassy tints and even grayness with the help of purple pigments and natural ingredients. Leave it in for as long as you want to get your desired tone.


Photo: Sephora

Shu Uemera Art of Hair Cool Lustre Cool Blonde - Shade Reviving Hair Gloss

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Investing in your desired hair color also means investing in prestige hair products from time to time. Shu Uemera's hair gloss alleviates any tone or lack of luster you may experience in between salon visits, and it even leaves you with a refreshed looking color after a few uses.


Photo: Barneys New York

TIGI Bed Head Dumb Blonde Purple Toning Shampoo

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Maintain your platinum and blonde tones for weeks at a time with this miracle shampoo. This violet-colored 'poo will keep every strand in tip-top toned shape with every wash, so no need to worry about fading or brassy colors peeking through!


Photo: Amazon

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